Abstract: In an era when everything is increasingly digital, consumers are always looking for new options in solutions to their everyday needs. In this context, mobile apps are developing at an exponential pace. One of the fastest growing segments of mobile technologies is, obviously, e-commerce. It can be predicted that mobile commerce will record nearly three times the global growth of e-commerce across all platforms, which indicates its importance in the given segment. The current coronavirus pandemic is also changing many of the existing paradigms both socially, economically, and technologically, which has a major impact on changing consumer behavior and the emphasis on simplification and clarity of mobile solutions. This is the area that User Experience (UX) and User Interface (UI) designers deal with. Their task is to design a sufficiently attractive and interesting solution that will be available on all mobile devices and at the same time will be easy enough for the customer/visitor to get to the destination or to get the necessary information in a few clicks. The basis for changes in UX design can now be obtained not only through online analytical tools, but also through neuromarketing, especially in the case of mobile devices. The paper highlights possibilities for testing UX design applications on mobile devices using a special platform that combines a stationary eye camera (eye tracking) and facial analysis (facial coding).
Abstract: As notifications become more common through mobile devices, it is important to understand the impact of wearable devices for improved user experience of man-machine interfaces. This study examined the use of a wearable device for a real-time system using a computer simulated petrochemical system. The key research question was to determine how using information provided by the wearable device can improve human performance through measures of situational awareness and decision making. Results indicate that there was a reduction in response time when using the watch and there was no difference in situational awareness. Perception of using the watch was positive, with 83% of users finding value in using the watch and receiving haptic feedback.
Abstract: With the advancement of artificial intelligence technology, most companies are aware of the profound potential of artificial intelligence in commercial marketing. Man-machine dialogue has become the latest trend in marketing customer service. However, chatbots are often considered to be lack of intelligent or unfriendly conversion, which instead reduces the communication effect of chatbots. To ensure that chatbots represent the brand image and provide a good user experience, companies and users attach great importance. In this study, customer service chatbot was used as the research sample. The research variables are based on the theory of artificial intelligence emotions, integrating the technology acceptance model and innovation diffusion theory, and the three aspects of pleasure, arousal, and dominance of the human-machine PAD (Pleasure, Arousal and Dominance) dimension. The results show that most of the participants have a higher acceptance of innovative technologies and are high pleasure and arousal in the user experience. Participants still have traditional gender (female) service stereotypes about customer service chatbots. Users who have high trust in using chatbots can easily enhance brand acceptance and easily accept brand messages, extend the trust of chatbots to trust in the brand, and develop a positive attitude towards the brand.
Abstract: The advent of the Internet, mobile devices and social media is revolutionizing the experience of retail customers by linking multiple sources through various channels. Omnichannel retailing is a retailing that combines multiple channels to allow customers to seamlessly leverage all the distribution information online and offline while shopping. Therefore, today data are an asset more critical than ever for all organizations. Nonetheless, because of its heterogeneity through platforms, developers are currently facing difficulties in dealing with personal data. Considering the possibilities of omnichannel communication, this paper presents channel categorization that could enhance the customer experience of omnichannel center called hyper center. The purpose of this paper is fundamentally to describe the connection between the omnichannel hyper center and the customer, with particular attention to privacy protection. The first phase was finding the most appropriate channels of communication for hyper center. Consequently, a selection of widely used communication channels has been identified and analyzed with regard to the effect requirements for optimizing user experience. The evaluation criteria are divided into 3 groups: general, user profile and channel options. For each criterion the weight of importance for omnichannel communication was defined. The most important thing was to consider how the hyper center can make user identification while respecting the privacy protection requirements. The study carried out also shows what customer experience across digital networks would look like, based on an omnichannel approach owing to privacy protection principles.
Abstract: The Product-Service System (PSS) has received widespread attention due to the increasing global competition in manufacturing and service markets. Today’s smart products and services are driven by Internet of things (IoT) technologies which will promote the transformation from traditional PSS to smart PSS. Although the smart PSS has some of technological achievements in businesses, it often ignores the real demands of target users when using products and services. Therefore, designers should know and learn the User Experience (UX) of smart products, services and systems. However, both of academia and industry still lack relevant development experience of smart PSS since it is an emerging field. In doing so, this is a case study of Xiaomi’s Chunmi, the largest IoT platform in the world, and addresses the two major issues: (1) why Chunmi should develop smart PSS strategies with UX; and (2) how Chunmi could successfully implement the strategic objectives of smart PSS through the design. The case study results indicated that: (1) the smart PSS can distinguish competitors by their unique UX which is difficult to duplicate; (2) early user engagement is crucial for the success of smart PSS; and (3) interaction, expectation, and enjoyment can be treated as a three-dimensional evaluation of UX design for smart PSS innovation. In conclusion, the smart PSS can gain competitive advantages through good UX design in the market.
Abstract: In this paper, an interactive in-car interface called HoloDash is presented. It is intended to provide information and infotainment in both autonomous vehicles and ‘connected cars’, vehicles equipped with Internet access via cellular services. The research focuses on the development of interactive avatars for this system and its gesture-based control system. This is a case study for the development of a possible human-centred means of presenting a connected or autonomous vehicle’s On-Board Diagnostics through a projected ‘holographic’ infotainment system. This system is termed a Holographic Human Vehicle Interface (HHIV), as it utilises a dashboard projection unit and gesture detection. The research also examines the suitability for gestures in an automotive environment, given that it might be used in both driver-controlled and driverless vehicles. Using Human Centred Design methods, questions were posed to test subjects and preferences discovered in terms of the gesture interface and the user experience for passengers within the vehicle. These affirm the benefits of this mode of visual communication for both connected and driverless cars.
Abstract: Usability testing (UT) is one of the vital steps in the User-centred design (UCD) process when designing a product. In an e-commerce ecosystem, UT becomes primary as new products, features, and services are launched very frequently. And, there are losses attached to the company if an unusable and inefficient product is put out to market and is rejected by customers. This paper tries to answer why UT is important in the product life-cycle of an E-commerce ecosystem. Secondary user research was conducted to find out work patterns, development methods, type of stakeholders, and technology constraints, etc. of a typical E-commerce company. Qualitative user interviews were conducted with product managers and designers to find out the structure, project planning, product management method and role of the design team in a mid-level company. The paper tries to address the usual apprehensions of the company to inculcate UT within the team. As well, it stresses upon factors like monetary resources, lack of usability expert, narrow timelines, and lack of understanding of higher management as some primary reasons. Outsourcing UT to vendors is also very prevalent with mid-level e-commerce companies, but it has its own severe repercussions like very little team involvement, huge cost, misinterpretation of the findings, elongated timelines, and lack of empathy towards the customer, etc. The shortfalls of the unavailability of a UT process in place within the team and conducting UT through vendors are bad user experiences for customers while interacting with the product, badly designed products which are neither useful and nor utilitarian. As a result, companies see dipping conversions rates in apps and websites, huge bounce rates and increased uninstall rates. Thus, there was a need for a more lean UT system in place which could solve all these issues for the company. This paper highlights on optimizing the UT process with a collaborative method. The degree of optimization and structure of collaborative method is the highlight of this paper. Collaborative method of UT is one in which the centralised design team of the company takes for conducting and analysing the UT. The UT is usually a formative kind where designers take findings into account and uses in the ideation process. The success of collaborative method of UT is due to its ability to sync with the product management method employed by the company or team. The collaborative methods focus on engaging various teams (design, marketing, product, administration, IT, etc.) each with its own defined roles and responsibility in conducting a smooth UT with users In-house. The paper finally highlights the positive results of collaborative UT method after conducting more than 100 In-lab interviews with users across the different lines of businesses. Some of which are the improvement of interaction between stakeholders and the design team, empathy towards users, improved design iteration, better sanity check of design solutions, optimization of time and money, effective and efficient design solution. The future scope of collaborative UT is to make this method leaner, by reducing the number of days to complete the entire project starting from planning between teams to publishing the UT report.
Abstract: This study outlines iterations of designing mobile augmented reality (MAR) applications for tourism specific contexts. Using a design based research model, several cycles of development to implementation were analyzed and refined upon with the goal of building a MAR platform that would facilitate the creation of augmented tours and environments by non-technical users. The project took on several stages, and through the process, a simple framework was begun to be established that can inform the design and use of MAR applications for tourism contexts. As a result of these iterations of development, a platform was developed that can allow novice computer users to create augmented tourism environments. This system was able to connect existing tools in widespread use such as Google Forms and connect them to computer vision algorithms needed for more advanced augmented tourism environments. The study concludes with a discussion of this MAR platform and reveals design elements that have implications for tourism contexts. The study also points to future case uses and design approaches for augmented tourism.
Abstract: Mobile augmented reality (MAR) tracking targets from the surroundings and aids operators for interactive data and procedures visualization, potential equipment and system understandably. Operators remotely communicate and coordinate with each other for the continuous tasks, information and data exchange between control room and work-site. In the routine work, distributed control system (DCS) monitoring and work-site manipulation require operators interact in real-time manners. The critical question is the improvement of user experience in cooperative works through applying Augmented Reality in the traditional industrial field. The purpose of this exploratory study is to find the cognitive model for the multiple task performance by MAR. In particular, the focus will be on the comparison between different tasks and environment factors which influence information processing. Three experiments use interface and interaction design, the content of start-up, maintenance and stop embedded in the mobile application. With the evaluation criteria of time demands and human errors, and analysis of the mental process and the behavior action during the multiple tasks, heuristic evaluation was used to find the operators performance with different situation factors, and record the information processing in recognition, interpretation, judgment and reasoning. The research will find the functional properties of MAR and constrain the development of the cognitive model. Conclusions can be drawn that suggest MAR is easy to use and useful for operators in the remote collaborative works.
Abstract: This study describes undergraduate casual-leisure information behaviors relevant to online videos. Diaries and in-depth interviews were used to collect data. Twenty-four undergraduates participated in this study (9 men, 15 women; all were aged 18–22 years). This study presents a model of casual-leisure information behaviors and contributes new insights into user experience in casual-leisure settings, such as online video programs, with implications for other information domains.
Abstract: Since Google launched Google Glass in 2012, numbers of commercial wearable devices were released, such as smart belt, smart band, smart shoes, smart clothes ... etc. However, most of these devices perform as sensors to show the readings of measurements and few of them provide the interactive feedback to the user. Furthermore, these devices are single task devices which are not able to communicate with each other. In this paper a new health promotion system, Ubiquitous Life People Informatics Engine (U-Life PIE), will be presented. This engine consists of People Informatics Engine (PIE) and the interactive user interface. PIE collects all the data from the compatible devices, analyzes this data comprehensively and communicates between devices via various application programming interfaces. All the data and informations are stored on the PIE unit, therefore, the user is able to view the instant and historical data on their mobile devices any time. It also provides the real-time hands-free feedback and instructions through the user interface visually, acoustically and tactilely. These feedback and instructions suggest the user to adjust their posture or habits in order to avoid the physical injuries and prevent illness.
Abstract: The increasing availability and quality of internet access throughout the developing world provides an opportunity to utilize online spaces to disseminate water, sanitation and hygiene (WASH) knowledge to practitioners. Since 2001, CAWST has provided in-person education, training and consulting services to thousands of WASH practitioners all over the world, supporting them to start, troubleshoot, improve and expand their WASH projects. As CAWST continues to grow, the organization faces challenges in meeting demand from clients and in providing consistent, timely technical support. In 2012, CAWST began utilizing online spaces to expand its reach by developing a series of resources websites and webinars. CAWST has developed a WASH Education and Training resources website, a Biosand Filter (BSF) Knowledge Base, a Household Water Treatment and Safe Storage Knowledge Base, a mobile app for offline users, a live chat support tool, a WASH e-library, and a series of webinar-style online training sessions to complement its in-person capacity development services. In order to determine the preliminary outcomes of providing these online services, CAWST has monitored and analyzed registration to the online spaces, downloads of the educational materials, and webinar attendance; as well as conducted user surveys. The purpose of this analysis was to find out who was using the online spaces, where users came from, and how the resources were being used. CAWST’s WASH Resources website has served over 5,800 registered users from 3,000 organizations in 183 countries. Additionally, the BSF Knowledge Base has served over 1000 registered users from 68 countries, and over 540 people from 73 countries have attended CAWST’s online training sessions. This indicates that the online spaces are effectively reaching a large numbers of users, from a range of countries. A 2016 survey of the Biosand Filter Knowledge Base showed that approximately 61% of users are practitioners, and 39% are either researchers or students. Of the respondents, 46% reported using the BSF Knowledge Base to initiate a BSF project and 43% reported using the information to train BSF technicians. Finally, 61% indicated they would like even greater support from CAWST’s Technical Advisors going forward. The analysis has provided an encouraging indication that CAWST’s online spaces are contributing to its objective of engaging and supporting WASH practitioners to start, improve and expand their initiatives. CAWST has learned several lessons during the development of these online spaces, in particular related to the resources needed to create and maintain the spaces, and respond to the demand created. CAWST plans to continue expanding its online spaces, improving user experience of the sites, and involving new contributors and content types. Through the use of online spaces, CAWST has been able to increase its global reach and impact without significantly increasing its human resources by connecting WASH practitioners with the information they most need, in a practical and accessible manner. This paper presents on CAWST’s use of online spaces through the CAWST-developed platforms discussed above and the analysis of the use of these platforms.
Abstract: With the rapid development of computer technology,
the design of computers and keyboards moves towards a trend of
slimness. The change of mobile input devices directly influences
users’ behavior. Although multi-touch applications allow entering
texts through a virtual keyboard, the performance, feedback, and
comfortableness of the technology is inferior to traditional keyboard,
and while manufacturers launch mobile touch keyboards and
projection keyboards, the performance has not been satisfying.
Therefore, this study discussed the design factors of slim
pressure-sensitive keyboards. The factors were evaluated with an
objective (accuracy and speed) and a subjective evaluation
(operability, recognition, feedback, and difficulty) depending on the
shape (circle, rectangle, and L-shaped), thickness (flat, 3mm, and
6mm), and force (35±10g, 60±10g, and 85±10g) of the keyboard.
Moreover, MANOVA and Taguchi methods (regarding
signal-to-noise ratios) were conducted to find the optimal level of each
design factor. The research participants, by their typing speed (30
words/ minute), were divided in two groups. Considering the
multitude of variables and levels, the experiments were implemented
using the fractional factorial design. A representative model of the
research samples were established for input task testing. The findings
of this study showed that participants with low typing speed primarily
relied on vision to recognize the keys, and those with high typing
speed relied on tactile feedback that was affected by the thickness and
force of the keys. In the objective and subjective evaluation, a
combination of keyboard design factors that might result in higher
performance and satisfaction was identified (L-shaped, 3mm, and
60±10g) as the optimal combination. The learning curve was analyzed
to make a comparison with a traditional standard keyboard to
investigate the influence of user experience on keyboard operation.
The research results indicated the optimal combination provided input
performance to inferior to a standard keyboard. The results could serve
as a reference for the development of related products in industry and
for applying comprehensively to touch devices and input interfaces
which are interacted with people.
Abstract: The increasing availability of information about earth
surface elevation (Digital Elevation Models DEM) generated from
different sources (remote sensing, Aerial Images, Lidar) poses the
question about how to integrate and make available to the most than
possible audience this huge amount of data. In order to exploit the potential of 3D elevation representation the
quality of data management plays a fundamental role. Due to the high
acquisition costs and the huge amount of generated data, highresolution
terrain surveys tend to be small or medium sized and
available on limited portion of earth. Here comes the need to merge
large-scale height maps that typically are made available for free at
worldwide level, with very specific high resolute datasets. One the
other hand, the third dimension increases the user experience and the
data representation quality, unlocking new possibilities in data
analysis for civil protection, real estate, urban planning, environment
monitoring, etc. The open-source 3D virtual globes, which are
trending topics in Geovisual Analytics, aim at improving the
visualization of geographical data provided by standard web services
or with proprietary formats. Typically, 3D Virtual globes like do not
offer an open-source tool that allows the generation of a terrain
elevation data structure starting from heterogeneous-resolution terrain
datasets. This paper describes a technological solution aimed to set
up a so-called “Terrain Builder”. This tool is able to merge
heterogeneous-resolution datasets, and to provide a multi-resolution
worldwide terrain services fully compatible with CesiumJS and
therefore accessible via web using traditional browser without any
additional plug-in.
Abstract: Future mobile networks following 5th generation will
be characterized by one thousand times higher gains in capacity;
connections for at least one hundred billion devices; user experience
capable of extremely low latency and response times. To be close to
the capacity requirements and higher reliability, advanced
technologies have been studied, such as multiple connectivity, small
cell enhancement, heterogeneous networking, and advanced
interference and mobility management. This paper is focused on the
multiple connectivity in heterogeneous cellular networks. We
investigate the performance of coverage and user throughput in several
deployment scenarios. Using the stochastic geometry approach, the
SINR distributions and the coverage probabilities are derived in case
of dual connection. Also, to compare the user throughput enhancement
among the deployment scenarios, we calculate the spectral efficiency
and discuss our results.
Abstract: Web-based Cognitive Writing Instruction (WeCWI)’s
contribution towards language development can be divided into
linguistic and non-linguistic perspectives. In linguistic perspective,
WeCWI focuses on the literacy and language discoveries, while the
cognitive and psychological discoveries are the hubs in non-linguistic
perspective. In linguistic perspective, WeCWI draws attention to free
reading and enterprises, which are supported by the language
acquisition theories. Besides, the adoption of process genre approach
as a hybrid guided writing approach fosters literacy development.
Literacy and language developments are interconnected in the
communication process; hence, WeCWI encourages meaningful
discussion based on the interactionist theory that involves input,
negotiation, output, and interactional feedback. Rooted in the elearning
interaction-based model, WeCWI promotes online
discussion via synchronous and asynchronous communications,
which allows interactions happened among the learners, instructor,
and digital content. In non-linguistic perspective, WeCWI highlights
on the contribution of reading, discussion, and writing towards
cognitive development. Based on the inquiry models, learners’
critical thinking is fostered during information exploration process
through interaction and questioning. Lastly, to lower writing anxiety,
WeCWI develops the instructional tool with supportive features to
facilitate the writing process. To bring a positive user experience to
the learner, WeCWI aims to create the instructional tool with
different interface designs based on two different types of perceptual
learning style.
Abstract: Most quality models have defined usability as a
significant factor that leads to improving product acceptability,
increasing user satisfaction, improving product reliability, and also
financially benefitting companies. Usability is also the best factor that
balances both the technical and human aspects of a software product,
which is an important aspect in defining quality during software
development process. A usability risk consist risk factors that could
impact the usability of a software product thereby contributing to
negative user experiences and causing a possible software product
failure. Hence, it is important to mitigate and reduce usability risks in
the software development process itself. By managing possible
usability risks in software development process, failure of software
product could be reduced. Therefore, this research uses the Delphi
method to identify mitigation plans for reducing potential usability
risks. The Delphi method is conducted with seven experts from the
field of risk management and software development.
Abstract: This study presents a new model of the human image quality assessment process: the aim is to highlightthe foundations of the image quality metrics proposed in literature, by identifyingthe cognitive/physiological or mathematical principles of their development and the relation with the actual human quality assessment process. The model allows to createa novel categorization of objective and subjective image quality metrics. Our work includes an overview of the most used or effectiveobjective metrics in literature, and, for each of them, we underline its main characteristics, with reference to the rationale of the proposed model and categorization. From the results of this operation, we underline a problem that affects all the presented metrics: the fact that many aspects of human biasesare not taken in account at all. We then propose a possible methodology to address this issue.
Abstract: In the era of rapidly increasing notebook market, consumer electronics manufacturers are facing a highly dynamic and competitive environment. In particular, the product appearance is the first part for user to distinguish the product from the product of other brands. Notebook product should differ in its appearance to engage users and contribute to the user experience (UX). The UX evaluates various product concepts to find the design for user needs; in addition, help the designer to further understand the product appearance preference of different market segment. However, few studies have been done for exploring the relationship between consumer background and the reaction of product appearance. This study aims to propose a data mining framework to capture the user’s information and the important relation between product appearance factors. The proposed framework consists of problem definition and structuring, data preparation, rules generation, and results evaluation and interpretation. An empirical study has been done in Taiwan that recruited 168 subjects from different background to experience the appearance performance of 11 different portable computers. The results assist the designers to develop product strategies based on the characteristics of consumers and the product concept that related to the UX, which help to launch the products to the right customers and increase the market shares. The results have shown the practical feasibility of the proposed framework.
Abstract: WikID is a wiki for industrial design engineers. An
important aspect for the viability of a wiki is the loyalty of the user
community to share their information and knowledge by adding this
knowledge to the wiki. For the initiators of a wiki it is therefore
important to use every aspect to stimulate the user community to
actively participate. In this study the focus is on the styling of the
website. The central question is: How could the WikID website be
visually designed to achieve a user experience which will incite the
user to actively participate in the WikID community? After a
literature study on the influencing factors of a website, a new
interface has been designed by applying the rules found, in order to
expand this website-s active user community. An online
questionnaire regarding the old or the new website gave insights in
the opinions of users. As expected, the new website was rated more
positively than the old website. However, the differences are limited.