Abstract: The purpose of this study is investigating the influences of logistics performance on organizational performance including both marketing & financial aspects, and showing the financial impacts of selecting the right marketing and logistics priorities in line with their supply chain type, and also giving the practitioners an advance identification of their priorities and participation types of supply chain, and the best combination of their strategies and resources in this regard. We made use of the original model’s questionnaire to gather all expert’s data and also SPSS and AMOS Ver.22 to analyze the gathered data. CFA method was also used to test whether a relationship between observed variables and their underlying latent constructs exists. Supply chain strategy implementation leads to logistics performance improvement, and marketing performance will be affected as well. Logistics service providers should focus on enhancement of supply chain performance, since logistics performance has been considered as a basis of evaluation of supply chain management strategy. Consequently, performance of the organization will be enhanced. This case is the first research made in Iran that analyzes the relationship between Logistics & Organizational performance in Home Appliances and Home Entertainment companies.
Abstract: In order to achieve competitive advantage and better
performance of firm, supply chain management (SCM) strategy
should support and drive forward business strategy. It means that
supply chain should be aligned with business strategy, at the same
time supply chain (SC) managers need to use appropriate information
system (IS) solution to support their strategy, which would lead to
stay competitive. There are different kinds of IS strategies which
enable managers to meet the SC requirement by selecting the best IS
strategy. Therefore, it is important to align IS strategies and practices
with SC strategies and practices, which could help us to plan for an
IS application that supports and enhances a SCMS. In this study,
aligning IS with SC in strategy level is considered. The main aim of
this paper is to align the various IS strategies with SCM strategies
and demonstrate their impact on SC and firm performance.