Abstract: Cassava is one of the top five crops in Cameroon. Its
evolution has remained constant since the independence period and
the production has more than tripled. It is a crop with multiple
industrial capacities but the sector-s business opportunities are
underexploited. Using Strengths, Weaknesses, Opportunities and
Threats analysis method, this paper examines the cassava actual state.
It appraises the sector-s strengths (S), considers suitable measures to
strengthen weaknesses (W), evaluates strategies to fully benefit from
the sector numerous business opportunities (O) and explore means to
convert threats (T) into opportunities. Data were collected from the
ministry of agriculture and rural development and different actors.
The results show that cassava sector embodies many business
opportunities and stands as a raw material provider for many
industries but ultimately requires challenges to be tackled
appropriately.