Abstract: The request for a sustainable development challenges
both managers and consumers to rethink habitual practices and
activities. While consumers are challenged to develop sustainable
consumption patterns, companies are asked to establish managerial
systems and structures considering economical, ecological, and social
issues. As this is in particular true for housing associations, this paper
aims first, at providing an understanding of sustainability strategy in
residential trade and industry (RTI) by identifying relevant facets of
this construct and second, at conceptually analyzing the impact of
sustainability strategy in RTI on operational efficiency and
performance of municipal housing companies. The author develops a
model of sustainability strategy in RTI and its effects and further,
sheds light in priorities for future research.