Abstract: The objective of this paper is to review and assess the
methodological issues and problems in marketing research, data and
knowledge mining in Turkey. As a summary, academic marketing
research publications in Turkey have significant problems. The most
vital problem seems to be related with modeling. Most of the
publications had major weaknesses in modeling. There were also,
serious problems regarding measurement and scaling, sampling and
analyses. Analyses myopia seems to be the most important problem
for young academia in Turkey. Another very important finding is the
lack of publications on data and knowledge mining in the academic
world.