Abstract: The research aimed to study the satisfaction of Suan Sunandha Rajabhat University students towards the university radio station which broadcasts in both analog on FM 97.25 MHz and online via the university website. The sample used in this study consists of undergraduate students year 1 to year 4 from 6 faculties i.e. Faculty of Education, Faculty of Humanities and Social Sciences, Faculty of Management Science and Faculty of Industrial Technology, and Faculty of Fine and Applied Arts totaling 200 students. The tools used for data collection is survey. Data analysis applied statistics that are percentage, mean and standard deviation. The results showed that Suan Sunandha Rajabhat University students were satisfied to the place of listening service, followed by channels of broadcasting that cover both analog signals on 97.25 MHz FM and online via the Internet. However, the satisfaction level of the content offered was very low. Most of the students want the station to improve the content. Entertainment content was requested the most, followed by sports content. The lowest satisfaction level is with the broadcasting quality through analog signal. Most students asked the station to improve on the issue. However, overall, Suan Sunandha Rajabhat University students were satisfied with the university radio station broadcasted online via the university website.
Abstract: This study aims to explore and compare the current
condition of community radio stations in Phutthamonthon district,
Nakhon Pathom province, Thailand, as well as the challenges they
are facing. Qualitative research tools including in-depth interviews;
documentary analysis; focus group interviews; and observation, are
used to examine the content, programming, and management
structure of three community radio stations currently in operation
within the district. Research findings indicate that the management
and operational approaches adopted by the two non-profit stations
included in the study, Salaya Pattana and Voice of Dhamma, are
more structured and effective than that of the for-profit Tune Radio.
Salaya Pattana – backed by the Faculty of Engineering, Mahidol
University, and the charity-funded Voice of Dhamma, are
comparatively free from political and commercial influence, and able
to provide more relevant and consistent community-oriented content
to meet the real demand of the audience. Tune Radio, on the other
hand, has to rely solely on financial support from political factions
and business groups, which heavily influence its content.