Abstract: This research is to study the performance of heat
pump dryer for drying of kaffir lime leaves under different media and
to compare the color values and essential oil content of final products
after drying. In the experiments, kaffir lime leaves were dried in the
closed-loop system at drying temperatures of 40, 50 and 60 oC. The
drying media used in this study were hot air, CO2 and N2 gases. The
velocity of drying media in the drying chamber was 0.4 m/s with
bypass ratio of 30%. The initial moisture content of kaffir lime leaves
was approximately 180-190 % d.b. It was dried until down to a final
moisture content of 10% d.b. From the experiments, the results
showed that drying rate, the coefficient of performance (COP) and
specific energy consumption (SEC) depended on drying temperature.
While drying media did not affect on drying rate. The time for kaffir
lime leaves drying at 40, 50 and 60 oC was 10, 5 and 3 hours,
respectively. The performance of the heat pump system decreased
with drying temperature in the range of 2.20-3.51. In the aspect of
final product color, the greenness and overall color had a great
change under drying temperature at 60 oC rather than drying at 40
and 50 oC. When compared among drying media, the greenness and
overall color of product dried with hot air at 60 oC had a great change
rather than dried with CO2 and N2.
Abstract: Healthcare providers sometimes use the power of
humor as a treatment and therapy for buffering mental health or easing
mental disorders because humor can provide relief from distress and
conflict. Humor is also very suitable for advertising because of similar
benefits. This study carefully examines humor's widespread use in
advertising and identifies relationships among humor mechanisms,
female depictions, and product types. The purpose is to conceptualize
how humor theories can be used not only to successfully define a
product as fitting within one of four color categories of the product
color matrix, but also to identify compelling contemporary female
depictions through humor in ads. The results can offer an idealization
for marketing managers and consumers to help them understand how
female role depictions can be effectively used with humor in ads. The
four propositions developed herein are derived from related literature,
through the identification of marketing strategy formulations that
achieve product memory enhancement by adopting humor
mechanisms properly matched with female role depictions.
Abstract: Recently, the design is becoming important in product development. The technology which is a strong point of Japan is immediately caught up by the foreign countries, and the price competition begins. Therefore companies tend to plan differentiation of products by the design or a color. The purpose of my work was to consider the optimal color for using by product development. We needed to clarify the thing leading to color preference for this purpose. Two kinds of investigations were made. By the first investigation, we found out that a geographical factor difference existed in color preference. Then, investigation which regarded the difference as latitude was conducted. However, the result expected from the difference in latitude was not obtained. It seems that it is necessary to set up difference of latitude a little more greatly, or to reexamine by other geographical factors.