Abstract: This study explores how fashion consumers are influenced by fashion bloggers towards pre-purchase decision for online fashion products in a non-Western context. Malaysians rank among the world’s most avid online shoppers, with apparel the third most popular purchase category. However, extant research on fashion blogging focuses on the developed Western market context. Numerous international fashion retailers have entered the Malaysian market from luxury to fast fashion segments of the market; however Malaysian fashion consumers must balance religious and social norms for modesty with their dress style and adoption of fashion trends. Consumers increasingly mix and match Islamic and Western elements of dress to create new styles enabling them to follow Western fashion trends whilst paying respect to social and religious norms. Social media have revolutionised the way that consumers can search for and find information about fashion products. For online fashion brands with no physical presence, social media provide a means of discovery for consumers. By allowing the creation and exchange of user-generated content (UGC) online, they provide a public forum that gives individual consumers their own voices, as well as access to product information that facilitates their purchase decisions. Social media empower consumers and brands have important roles in facilitating conversations among consumers and themselves, to help consumers connect with them and one another. Fashion blogs have become an important fashion information sources. By sharing their personal style and inspiring their followers with what they wear on popular social media platforms such as Instagram, fashion bloggers have become fashion opinion leaders. By creating UGC to spread useful information to their followers, they influence the pre-purchase decision. Hence, successful Western fashion bloggers such as Chiara Ferragni may earn millions of US dollars every year, and some have created their own fashion ranges and beauty products, become judges in fashion reality shows, won awards, and collaborated with high street and luxury brands. As fashion blogging has become more established worldwide, increasing numbers of fashion bloggers have emerged from non-Western backgrounds to promote Islamic fashion styles, such as Hassanah El-Yacoubi and Dian Pelangi. This study adopts a qualitative approach using netnographic content analysis of consumer comments on two famous Malaysian fashion bloggers’ Instagram accounts during January-March 2016 and qualitative interviews with 16 Malaysian Generation Y fashion consumers during September-October 2016. Netnography adapts ethnographic techniques to the study of online communities or computer-mediated communications. Template analysis of the data involved coding comments according to the theoretical framework, which was developed from the literature review. Initial data analysis shows the strong influence of Malaysian fashion bloggers on their followers in terms of lifestyle and morals as well as fashion style. Followers were guided towards the mix and match trend of dress with Western and Islamic elements, for example, showing how vivid colours or accessories could be worked into an outfit whilst still respecting social and religious norms. The blogger’s Instagram account is a form of online community where followers can communicate and gain guidance and support from other followers, as well as from the blogger.
Abstract: This study aims to analyze the text terms posted on an online community of people from the same hometown and to understand the topic and trend of nostalgia composed online. For this purpose, this study collected 144 writings which the natives of Yeongjong Island, Incheon, South-Korea have posted on an online community. And it analyzed association relations. As a result, online community texts means that just defining nostalgia as ‘a mind longing for hometown’ is not an enough explanation. Second, texts composed online have abstractness rather than persons’ individual stories. This study figured out the relationship that had the most critical and closest mutual association among the terms that constituted nostalgia through literature research and association rule concerning nostalgia. The result of this study has a characteristic that it summed up the core terms and emotions related to nostalgia.
Abstract: Cyberspace has become a more viable arena for
budding artists to share musical acts through digital forms. The
increasing relevance of online communities has attracted scholars
from various fields demonstrating its influence on social capital. This
paper extends this understanding of social capital among Filipino
music artists belonging to the SoundCloud Philippines Facebook
Group.
The study makes use of various qualitative data obtained from
key-informant interviews and participant observation of online and
physical encounters, analyzed using the case study approach.
Soundcloud Philippines has over seven-hundred members and is
composed of Filipino singers, instrumentalists, composers, arrangers,
producers, multimedia artists and event managers. Group interactions
are a mix of online encounters based on Facebook and SoundCloud
and physical encounters through meet-ups and events. Benefits
reaped from the community are informational, technical,
instrumental, promotional, motivational and social support. Under the
guidance of online group administrators, collaborative activities such
as music productions, concerts and events transpire. Most conflicts
and problems arising are resolved peacefully. Social capital in
SoundCloud Philippines is mobilized through recognition, respect
and reciprocity.
Abstract: Industrial design engineering is an information and
knowledge intensive job. Although Wikipedia offers a lot of this
information, design engineers are better served with a wiki tailored to
their job, offering information in a compact manner and functioning
as a design tool. For that reason WikID has been developed.
However for the viability of a wiki, an active user community is
essential. The main subject of this paper is a study to the influence of
the communication and the contents of WikID on the user-s
willingness to contribute.
At first the theory about a website-s first impression, general
usability guidelines and user motivation in an online community is
studied. Using this theory, the aspects of the current site are analyzed
on their suitability. These results have been verified with a
questionnaire amongst 66 industrial design engineers (or students
industrial design engineering).
The main conclusion is that design engineers are enchanted with
the existence of WikID and its knowledge structure (taxonomy) but
this structure has not become clear without any guidance. In other
words, the knowledge structure is very helpful for inspiring and
guiding design engineers through their tailored knowledge domain in
WikID but this taxonomy has to be better communicated on the main
page. Thereby the main page needs to be fitted more to the target
group preferences.
Abstract: There are different kinds of online systems on the Internet for people who need support and develop new knowledge. Online communities and Ask the Expert systems are two such systems. In the health care area, the number of users of these systems has increased at a rapid pace. Interactions with medical trained experts take place online, and people with concerns about similar health problems come together to share experiences and advice. The systems are also used as storages and browsed for health information. Over the years, studies have been conducted of the usage of the different systems. However, in what ways the systems can be used together to enhance learning has not been explored. This paper presents results from a study of online health-communities and an Ask the Expert system for people who suffer from overweight. Differences and similarities in regards to posted issues and replies are discussed, and suggestions for a new holistic design of the two systems are presented.
Abstract: Cooperative learning has been defined as learners working together as a team to solve a problem to complete a task or to accomplish a common goal, which emphasizes the importance of interactions among members to promote the whole learning performance. With the popularity of society networks, cooperative learning is no longer limited to traditional classroom teaching activities. Since society networks facilitate to organize online learners, to establish common shared visions, and to advance learning interaction, the online community and online learning community have triggered the establishment of web-based societies. Numerous research literatures have indicated that the collaborative learning community is a critical issue to enhance learning performance. Hence, this paper proposes a learning community recommendation approach to facilitate that a learner joins the appropriate learning communities, which is based on k-nearest neighbor (kNN) classification. To demonstrate the viability of the proposed approach, the proposed approach is implemented for 117 students to recommend learning communities. The experimental results indicate that the proposed approach can effectively recommend appropriate learning communities for learners.