Abstract: This paper investigated the organizational
innovativeness of public listed housing developers in Malaysia. We
conceptualized organizational innovativeness as a multi-dimensional
construct consisting of 5 dimensions: market innovativeness, product
innovativeness, process innovativeness, behavior innovativeness and
strategic innovativeness. We carried out questionnaire survey with all
accessible public listed developers in Malaysia and received a 56
percent response. We found that the innovativeness of public listed
housing developers is low. The study extends the knowledge on
innovativeness theory by using a multi-dimensional contructs to
conceptualize the innovativeness of public listed housing developers
in Malaysia where all this while most studies focused on single
dimensional construct of innovativeness. The paper ends by
providing some explanations for the results.