Abstract: This paper investigated the organizational
innovativeness of public listed housing developers in Malaysia. We
conceptualized organizational innovativeness as a multi-dimensional
construct consisting of 5 dimensions: market innovativeness, product
innovativeness, process innovativeness, behavior innovativeness and
strategic innovativeness. We carried out questionnaire survey with all
accessible public listed developers in Malaysia and received a 56
percent response. We found that the innovativeness of public listed
housing developers is low. The paper ends by providing some
explanations for the results.