Abstract: In the last decade digital watermarking procedures have
become increasingly applied to implement the copyright protection
of multimedia digital contents distributed on the Internet. To this
end, it is worth noting that a lot of watermarking procedures
for images and videos proposed in literature are based on spread
spectrum techniques. However, some scepticism about the robustness
and security of such watermarking procedures has arisen because
of some documented attacks which claim to render the inserted
watermarks undetectable. On the other hand, web content providers
wish to exploit watermarking procedures characterized by flexible and
efficient implementations and which can be easily integrated in their
existing web services frameworks or platforms. This paper presents
how a simple spread spectrum watermarking procedure for MPEG-2
videos can be modified to be exploited in web contexts. To this end,
the proposed procedure has been made secure and robust against some
well-known and dangerous attacks. Furthermore, its basic scheme
has been optimized by making the insertion procedure adaptive with
respect to the terminals used to open the videos and the network transactions
carried out to deliver them to buyers. Finally, two different
implementations of the procedure have been developed: the former
is a high performance parallel implementation, whereas the latter is
a portable Java and XML based implementation. Thus, the paper
demonstrates that a simple spread spectrum watermarking procedure,
with limited and appropriate modifications to the embedding scheme,
can still represent a valid alternative to many other well-known and
more recent watermarking procedures proposed in literature.