Abstract: Users in social networks either unicast or broadcast
their messages. At mention is the popular way of unicasting for
Twitter whereas general tweeting could be considered as broadcasting
method. Understanding the information flow and dynamics within
a Social Network and modeling the same is a promising and an
open research area called Information Diffusion. This paper seeks an
answer to a fundamental question - understanding if the at-mention
network or the unicasting pattern in social media is purely random
in nature or is there any user specific selectional preference? To
answer the question we present an empirical analysis to understand
the sociological aspects of Twitter mentions network within a social
network community. To understand the sociological behavior we
analyze the values (Schwartz model: Achievement, Benevolence,
Conformity, Hedonism, Power, Security, Self-Direction, Stimulation,
Traditional and Universalism) of all the users. Empirical results
suggest that values traits are indeed salient cue to understand how
the mention-based communication network functions. For example,
we notice that individuals possessing similar values unicast among
themselves more often than with other value type people. We also
observe that traditional and self-directed people do not maintain very
close relationship in the network with the people of different values
traits.
Abstract: The study aims to explore microblog users’ emotion expression and sharing behaviors on the Chinese microblog (Weibo). The first theme of study analyzed whether microblog emotions impact readers’ message sharing behaviors, specifically, how the strength of emotion (positive and negative) in microblog messages facilitate/inhibit readers’ sharing behaviors. The second theme compared the differences among the three types of microblog users (i.e., verified enterprise users, verified individual users and unverified users) in terms of their profiles and microblog behaviors. A total of 7114 microblog messages about 24 hot public events in China were sampled from Sina Weibo. The first study results show that strength of negative emotions that microblog messages carry significantly increase the possibility of the message being shared. The second study results indicate that there are significant differences across the three types of users in terms of their emotion expression and its influence on microblog behaviors.