Abstract: Contemporary science and technologies largely widen
the gap between the spiritual and rational of the society. Industrial
and technological breakthroughs might radically affect most
processes in the society, thus losing the cultural heritage. The
thinkers recognized the dangers of the decadence in the first place. In
the present article the ways of preserving cultural heritage have been
investigated. Memory has always been a necessary condition for selfidentification,
- continuity is based on this. The authors have
supported the hypothesis that continuity and ethnic memory are the
very mechanisms that preserve cultural heritage. Such problemformulating
will facilitate another, new look at the material, spiritual
and arts spheres of the cultural heritage of numerous ethnic groups.
The fundamental works by major European and Kazakh scientists
have been taken as a basis for the research done.