Abstract: The main purpose of this research was to study how to communicate the identity of the Bangpoo, Samu tPrakan province for ecotourism. The qualitative data was collected through studying related materials, exploring the area, in-depth interviews with three groups of people: three directly responsible officers who were key informants of the district, twenty foreign tourists and five Thai tourist guides. A content analysis was used to analyze the qualitative data. The two main findings of the study were as follows:
The identity of Bangpoo, Samut Prakan province. This establishment was near the Mouth of the Gulf of Thailand for normal people and tourists, consisting of rest accommodations. There are restaurants where food and drinks are served, rich mangrove forests, Banpoo seaside resort and mangrove trees. Bangpoo seaside resort is characterized by muddy beacheswhere the greatest number of seagulls can be seen from March to May each year.
The communication of the identity of Bangpoo, Samut Prakan province which the researcher could find and design to present in English materials can be summed up in 3 items: 1) The history of Bangpoo, Samut Prakan province 2) The Learning center of Ecotourism: Seagulls and Mangrove forest 3) How to keep Banpoo, Samut Prakran province for ecotourism.
Abstract: This paper introduces an approach to construct a set of criteria for evaluating alternative options. Content analysis was used to collet criterion elements. Then the elements were classified and organized yielding to hierarchic structure. The reliability of the constructed criteria was evaluated in an experiment. Finally the criteria were used to evaluate alternative options indecision-making.
Abstract: This is a survey research using quantitative and qualitative methodology. There were three objectives: 1) To study participatory level of community in water and waste environment management. 2) To study the affecting factors for community participation in water and waste environment management in Ampawa District, Samut Songkram Province. 3) To search for the participatory patterns in water and waste management. The population sample for the quantitative research was 1,364 people living in Ampawa District. The methodology was simple random sampling. Research instrument was a questionnaire and the qualitative research used purposive sampling in 6 Sub Districts which are Ta Ka, Suanluang, Bangkae, Muangmai, Kwae-om, and Bangnanglee Sub District Administration Organization. Total population is 63. For data analysis, the study used content analysis from quantitative research to synthesize and build question frame from the content for interview and conducting focus group interview. The study found that the community participatory in the issue of level in water and waste management are moderate of planning, operation, and evaluation. The issue of being beneficial is at low level. Therefore, the overall participatory level of community in water and waste environment management is at a medium level. The factors affecting the participatory of community in water and waste management are age, the period dwelling in the community and membership in which the mean difference is statistic significant at 0.05 in area of operation, being beneficial, and evaluation. For patterns of community participation, there is the correlation with water and waste management in 4 concerns which are 1) Participation in planning 2) Participation in operation 3) Participation in being beneficial both directly and indirectly benefited 4) Participation in evaluation and monitoring. The recommendation from this study is the need to create conscious awareness in order to increase participation level of people by organizing activities that promote participation with volunteer spirit. Government should open opportunities for people to participate in sharing ideas and create the culture of living together with equality which would build more concrete participation.
Abstract: After allowing direct flights from Mainland China to
Taiwan, Chinese tourists increased according to Tourism
Bureaustatistics. There are from 0.19 to 2 million tourists from 2008 to
2011. Mainland China has become the main source of Taiwan
developing tourism industry. Taiwanese government should know
more about comments from Chinese tourists to Taiwan in order
toproperly market Taiwan tourism and enhance the overall quality of
tourism. In order to understand Chinese visitors’ comments, this study
adopts content analysis to analyze electronic word-of-mouth on Web.
This study collects 375 blog articles of Chinese tourists from
Ctrip.com as a database during 2009 to 2011. Through the qualitative
data analysis the traveling destination imagesis divided into seven
dimensions, such as senic spots, shopping, food and beverages,
accommodations, transportation, festivals and recreation activities.
Finally, this study proposes some practical managerial implication to
know both positive and negative images of the seven dimensions from
Chinese tourists, providing marketing strategies and suggestions to
traveling agency industry.
Abstract: Web 2.0 (social networking, blogging and online
forums) can serve as a data source for social science research because
it contains vast amount of information from many different users.
The volume of that information has been growing at a very high rate
and becoming a network of heterogeneous data; this makes things
difficult to find and is therefore not almost useful. We have proposed
a novel theoretical model for gathering and processing data from
Web 2.0, which would reflect semantic content of web pages in
better way. This article deals with the analysis part of the model and
its usage for content analysis of blogs. The introductory part of the
article describes methodology for the gathering and processing data
from blogs. The next part of the article is focused on the evaluation
and content analysis of blogs, which write about specific trend.
Abstract: This study examines appearances of brand placement
as an alternative communication strategy in television series by
focusing on Yalan Dünya which is one of the most popular television
series in Turkey. Consequently, this study has a descriptive research
design and quantitative content analysis method is used in order to
analyze frequency and time data of brand placement appearances in
first 3 seasons of Yalan Dünya with 16 episodes.
Analysis of brand placement practices in Yalan Dünya is dealt in
three categories: episode-based analysis, season-based analysis and
comparative analysis. At the end, brand placement practices in Yalan
Dünya are evaluated in terms of type, form, duration and legal
arrangements.
As a result of this study, it is seen that brand placement plays a
determinant role in Yalan Dünya content. Also, current legal
arrangements make brand placement closer to other traditional
communication strategies instead of differing brand placement from
them distinctly.
Abstract: Radio Frequency Identification (RFID) initially introduced
during WW-II, has revolutionized the world with its numerous
benefits and plethora of implementations in diverse areas ranging
from manufacturing to agriculture to healthcare to hotel management.
This work reviews the current research in this area with emphasis
on applications for supply chain management and to develop a
taxonomic framework to classify literature which will enable swift
and easy content analysis and also help identify areas for future
research.
Abstract: Empirical insights into the implementation of logistics competencies at the top management level are scarce. This paper addresses this issue with an explorative approach which is based on a dataset of 872 observations in the years 2000, 2004 and 2008 using quantitative content analysis from annual reports of the 500 publicly listed firms with the highest global research and development expenditures according to the British Department for Business Innovation and Skills. We find that logistics competencies are more pronounced in Asian companies than in their European or American counterparts. On an industrial level the results are quite mixed. Using partial point-biserial correlations we show that logistics competencies are positively related to financial performance.
Abstract: This research aimed to study the competency of health
and wellness hotels and resorts in developing use the local natural
resources and wisdom to conform to the national health and wellness
tourism (HWT) strategy by comparing two independent samples,
from Aumpur Muang, Ranong province and Aumpur Muang,
Chiangmai province. And also study in the suggestive direct path to
lead the organization to the sustainable successful.
This research was conduct by using mix methodology; both
quantitative and qualitative data were used. The data of competency
of health and wellness hotels and resorts (HWHR) in developing use
the local natural resources for HWT promoting were collected via
300 set of questionnaires, from 6 hotels and resorts in 2 areas, 3
places from Aumpur Muang, Ranong province and another 3 from
Aumpur Muang, Chiangmai province.
Thestudy of HWHR’s competency in developing use the local
natural resources and wisdom to conform to the national HWT
strategycan be divided into fourmain areas, food and beverages
service, tourism activity, environmental service, and value adding.
The total competency of the Chiangmai sample is importantly
scoredp. value 0.01 higher than the Ranong one while the area of
safety, Chiangmai’s competency is importantly scored 0.05 higher
than the Ranong’scompetency. Others were rated not differently.
Since Chiangmai perform better, then it can be a role model in
developing HTHR or HWT destination.
From the part of qualitative research, content analysis of business
contents and its environments were analyzed. The four stages of
strategic development and plans, from the smallest scale to the largest
scale such a national base were discussed. The HWT: Evolution
model and strategy for lodging Business were suggested. All those
stages must work harmoniously together. The distinctive result
illustrates the need of human resource development as the key point
to create the identity of Thainess on Health and wellness service
providing. This will add-on the value of services and differentiates
ourselves from other competitors. The creative of Thailand’s health
and wellness brand possibly increase loyalty customers which agreed
to be a path of sustainable development.
Abstract: Successful intelligence (SI) is the integrated set of the
ability needed to attain success in life, within individual-s sociocultural
context. People are successfully intelligent by recognizing
their strengths and weaknesses. They will find ways to strengthen
their weakness and maintain their strength or even improve it. SI
people can shape, select, and adapt to the environments by using
balance of higher-ordered thinking abilities including; critical,
creative, and applicative. Aims: The purposes of this study were to;
1) develop curriculum that promotes SI for nursing students, and 2)
study the effectiveness of the curriculum development. Method:
Research and Development was a method used for this study. The
design was divided into two phases; 1) the curriculum development
which composed of three steps (needs assessment, curriculum
development and curriculum field trail), and 2) the curriculum
implementation. In this phase, a pre-experimental research design
(one group pretest-posttest design) was conducted. The sample
composed of 49 sophomore nursing students of Boromarajonani
College of Nursing, Surin, Thailand who enrolled in Nursing care of
Health problem course I in 2011 academic year. Data were carefully
collected using 4 instruments; 1) Modified essay questions test
(MEQ) 2) Nursing Care Plan evaluation form 3) Group processing
observation form (α = 0.74) and 4) Satisfied evaluation form of
learning (α = 0.82). Data were analyzed using descriptive statistics
and content analysis. Results: The results revealed that the sample
had post-test average score of SI higher than pre-test average score
(mean difference was 5.03, S.D. = 2.84). Fifty seven percentages of
the sample passed the MEQ posttest at the criteria of 60 percentages.
Students demonstrated the strategies of how to develop nursing care
plan. Overall, students- satisfaction on teaching performance was at
high level (mean = 4.35, S.D. = 0.46). Conclusion: This curriculum
can promote the attribute of characteristic of SI person and was
highly required to be continued.
Abstract: Despite the relatively large number of studies that
have examined the use of appeals in advertisements, research on the
use of appeals in green advertisements is still underdeveloped and
needs to be investigated further, as it is definitely a tool for marketers
to create illustrious ads. In this study, content analysis was employed
to examine the nature of green advertising appeals and to match the
appeals with the green advertisements. Two different types of green
print advertisings, product orientation and organizational image
orientation were used. Thirty highly educated participants with
different backgrounds were asked individually to ascertain three
appeals out of thirty-four given appeals found among forty real green
advertisements. To analyze participant responses and to group them
based on common appeals, two-step K-mean clustering is used. The
clustering solution indicates that eye-catching graphics and
imaginative appeals are highly notable in both types of green ads.
Depressed, meaningful and sad appeals are found to be highly used in
organizational image orientation ads, whereas, corporate image,
informative and natural appeals are found to be essential for product
orientation ads.
Abstract: The purpose of this paper is to examine the current
state of corporate social responsibility statements on corporate
websites of Malaysian and Singaporean corporations and analyze
how the CSR statements contribute in building a unique corporate
identity of corporations. Content analysis is employed to examine the
websites of Malaysian and Singaporean consumer corporations. It is
believed that generally most companies tend to publish and
communicate their CSR statements visibly to general stakeholders.
However, there is a significantly different outcome of the articulation
of CSR on practices on websites between Malaysian and Singaporean
consumer corporations. A number of Singaporean organizations were
found less concerned with CSR practices as compared to Malaysian
organizations. The findings indicate a need for corporations in
Malaysia and Singapore to orchestrate their core competence of CSR
activities in order to develop a unique corporate identity in a global
business environment.