Abstract: Phishing, or stealing of sensitive information on the
web, has dealt a major blow to Internet Security in recent times. Most
of the existing anti-phishing solutions fail to handle the fuzziness
involved in phish detection, thus leading to a large number of false
positives. This fuzziness is attributed to the use of highly flexible and
at the same time, highly ambiguous HTML language. We introduce a
new perspective against phishing, that tries to systematically prove,
whether a given page is phished or not, using the corresponding
original page as the basis of the comparison. It analyzes the layout of
the pages under consideration to determine the percentage distortion
between them, indicative of any form of malicious alteration. The
system design represents an intelligent system, employing dynamic
assessment which accurately identifies brand new phishing attacks
and will prove effective in reducing the number of false positives.
This framework could potentially be used as a knowledge base, in
educating the internet users against phishing.
Abstract: When choosing marketing strategies for international markets, one of the factors that should be considered is the cultural differences that exist among consumers in different countries. If the branding strategy has to be contextual and in tune with the culture, then the brand positioning variables has to interact, adapt and respond to the cultural variables in which the brand is operating. This study provides an overview of the relevance of culture in the development of an effective branding strategy in the international business environment. Hence, the main objective of this study is to provide a managerial framework for developing strategies for cross cultural brand management. The framework is useful because it incorporates the variables that are important in the competitiveness of fast food enterprises irrespective of their size. It provides practical, proactive and result oriented analysis that will help fast food firms augment their strategies in the international fast food markets. The proposed framework will enable managers understand the intricacies involved in branding in the global fast food industry and decrease the use of 'trial and error' when entering into unfamiliar markets.
Abstract: Self-propelled forage harvesters in the 850
horsepower range were tested over three years for fuel consumption,
throughput and quality of chop for corn silage. Cut length had a
significant effect on fuel consumption, throughput and some aspects
of chop quality. Measure cut length was often different than
theoretical length of cut. Where cut length was equivalent fuel
consumption and throughput were equivalent across brands.
Shortening cut length from 17 to 11mm increases fuel consumption
53 percent measured as Mg of silage harvested per gallon of fuel used
and a 42 percent decrease in capacity as tons of fresh material per
hour run time.
Abstract: The presence of heavy metals in the environment
could constitute a hazard to food security and public health. These
can be accumulated in aquatic animals such as fish. Samples of four
popular brands of canned fish in the Iranian market (yellowfin tuna,
common Kilka, Kawakawa and longtail tuna) were analyzed for level
of Cr after wet digestion with acids using graphite furnace atomic
absorption spectrophotometry. The mean concentrations for Cr in the
different brands were: 2.57, 3.24, 3.16 and 1.65 μg/g for brands A, B,
C and D respectively. Significant differences were observed in the Cr
levels between all of the different brands of canned fish evaluated in
this study. The Cr concentrations for the varieties of canned fishes
were generally within the FAO/WHO, U.S. FDA and U.S. EPA
recommended limits for fish.
Abstract: This research aimed to study the competency of health
and wellness hotels and resorts in developing use the local natural
resources and wisdom to conform to the national health and wellness
tourism (HWT) strategy by comparing two independent samples,
from Aumpur Muang, Ranong province and Aumpur Muang,
Chiangmai province. And also study in the suggestive direct path to
lead the organization to the sustainable successful.
This research was conduct by using mix methodology; both
quantitative and qualitative data were used. The data of competency
of health and wellness hotels and resorts (HWHR) in developing use
the local natural resources for HWT promoting were collected via
300 set of questionnaires, from 6 hotels and resorts in 2 areas, 3
places from Aumpur Muang, Ranong province and another 3 from
Aumpur Muang, Chiangmai province.
Thestudy of HWHR’s competency in developing use the local
natural resources and wisdom to conform to the national HWT
strategycan be divided into fourmain areas, food and beverages
service, tourism activity, environmental service, and value adding.
The total competency of the Chiangmai sample is importantly
scoredp. value 0.01 higher than the Ranong one while the area of
safety, Chiangmai’s competency is importantly scored 0.05 higher
than the Ranong’scompetency. Others were rated not differently.
Since Chiangmai perform better, then it can be a role model in
developing HTHR or HWT destination.
From the part of qualitative research, content analysis of business
contents and its environments were analyzed. The four stages of
strategic development and plans, from the smallest scale to the largest
scale such a national base were discussed. The HWT: Evolution
model and strategy for lodging Business were suggested. All those
stages must work harmoniously together. The distinctive result
illustrates the need of human resource development as the key point
to create the identity of Thainess on Health and wellness service
providing. This will add-on the value of services and differentiates
ourselves from other competitors. The creative of Thailand’s health
and wellness brand possibly increase loyalty customers which agreed
to be a path of sustainable development.
Abstract: This paper deals with a novel approach of power
transformers diagnostics. This approach identifies the exact location
and the range of a fault in the transformer and helps to reduce
operation costs related to handling of the faulty transformer, its
disassembly and repair. The advantage of the approach is a
possibility to simulate healthy transformer and also all faults, which
can occur in transformer during its operation without its
disassembling, which is very expensive in practice. The approach is
based on creating frequency dependent impedance of the transformer
by sweep frequency response analysis measurements and by 3D FE
parametrical modeling of the fault in the transformer. The parameters
of the 3D FE model are the position and the range of the axial short
circuit. Then, by comparing the frequency dependent impedances of
the parametrical models with the measured ones, the location and the
range of the fault is identified. The approach was tested on a real
transformer and showed high coincidence between the real fault and
the simulated one.
Abstract: Brand name plays a vital role for in-shop buying
behavior of consumers and mutated brand name may affect the
selling of leading branded products. In Indian market, there are many
products with mutated brand names which are either orthographically
or phonologically similar. Due to presence of such products, Indian
consumers very often fall under confusion when buying some
regularly used stuff. Authors of the present paper have attempted to
demonstrate relationship between less attention and false recognition
of mutated brand names during a product selection process. To
achieve this goal, visual attention study was conducted on 15 male
college students using eye-tracker against a mutated brand name and
errors in recognition were noted using questionnaire. Statistical
analysis of the acquired data revealed that there was more false
recognition of mutated brand name when less attention was paid
during selection of favorite product. Moreover, it was perceived that
eye tracking is an effective tool for analyzing false recognition of
brand name mutation.