Abstract: The main purpose of this study is to analyze the
feelings of tourists for the service quality of the bikeway. In addition,
this study also analyzed the causal relationship between service
quality and satisfaction to visitor-s lane loyalty. In this study, the Ya
Tam San bikeway visitor-s subjects, using the designated convenience
sampling carried out the survey, a total of 651 questionnaires were
validly. Valid questionnaires after statistical analysis, the following
findings: 1. Visitor-s lane highest quality of service project: the routes
through the region weather pleasant. Lane "with health and sports," the
highest satisfaction various factors of service quality and satisfaction,
loyal between correlations exist. 4. Guided tours of bikeways, the
quality of the environment, and modeling imagery can effectively
predict visitor satisfaction. 5. Quality of bikeway, public facilities,
guided tours, and modeling imagery can effectively predict visitor
loyalty. According to the above results, the study not only makes
recommendations to the government units and the bicycle industry,
also asked the research direction for future researchers.