Abstract: Peer-to-Peer (P2P) is a self-organizing resource sharing network with no centralized authority or infrastructure, which makes it unpredictable and vulnerable. In this paper, we propose architecture to make the peer-to-peer network more centralized, predictable, and safer to use by implementing trust and stopping free riding.
Abstract: This paper addresses the fundamental requirements for
starting an online business. It covers the process of ideation,
conceptualization, formulation, and implementation of new venture
ideas on the Web. Using Facebook as an illustrative example, we learn
how to turn an idea into a successful electronic business and to execute
a business plan with IT skills, management expertise, a good
entrepreneurial attitude, and an understanding of Internet culture. The
personality traits and characteristics of a successful e-commerce
entrepreneur are discussed with reference to Facebook-s founder,
Mark Zuckerberg. Facebook is a social and e-commerce success. It
provides a trusted environment of which participants can conduct
business with social experience. People are able to discuss products
before, during the after the sale within the Facebook environment. The
paper also highlights the challenges and opportunities for e-commerce
entrepreneurial startups to go public and of entering the China market.
Abstract: In any trust model, the two information sources that a peer relies on to predict trustworthiness of another peer are direct experience as well as reputation. These two vital components evolve over time. Trust evolution is an important issue, where the objective is to observe a sequence of past values of a trust parameter and determine the future estimates. Unfortunately, trust evolution algorithms received little attention and the proposed algorithms in the literature do not comply with the conditions and the nature of trust. This paper contributes to this important problem in the following ways: (a) presents an algorithm that manages and models trust evolution in a P2P environment, (b) devises new mechanisms for effectively maintaining trust values based on the conditions that influence trust evolution , and (c) introduces a new methodology for incorporating trust-nurture incentives into the trust evolution algorithm. Simulation experiments are carried out to evaluate our trust evolution algorithm.
Abstract: A serious problem on the WWW is finding reliable
information. Not everything found on the Web is true and the
Semantic Web does not change that in any way. The problem will be
even more crucial for the Semantic Web, where agents will be
integrating and using information from multiple sources. Thus, if an
incorrect premise is used due to a single faulty source, then any
conclusions drawn may be in error. Thus, statements published on
the Semantic Web have to be seen as claims rather than as facts, and
there should be a way to decide which among many possibly
inconsistent sources is most reliable. In this work, we propose a trust
model for the Semantic Web. The proposed model is inspired by the
use trust in human society. Trust is a type of social knowledge and
encodes evaluations about which agents can be taken as reliable
sources of information or services. Our proposed model allows
agents to decide which among different sources of information to
trust and thus act rationally on the semantic web.
Abstract: The growth of open networks created the interest to
commercialise it. The establishment of an electronic business
mechanism must be accompanied by a digital – electronic payment
system to transfer the value of transactions. Financial organizations
are requested to offer a secure e-payment synthesis with equivalent
level of security served in conventional paper-based payment
transactions. PKI, which is functioning as a chain of trust in security
architecture, can enable security services of cryptography to epayments,
in order to take advantage of the wider base either of
customer or of trading partners and the reduction of cost transaction
achieved by the use of Internet channels. The paper addresses the
possibilities and the implementation suggestions of PKI in relevance
to electronic payments by suggesting a framework that should be
followed.
Abstract: The public sector holds large amounts of data of
various areas such as social affairs, economy, or tourism. Various
initiatives such as Open Government Data or the EU Directive on
public sector information aim to make these data available for public
and private service providers. Requirements for the provision of
public sector data are defined by legal and organizational
frameworks. Surprisingly, the defined requirements hardly cover
security aspects such as integrity or authenticity.
In this paper we discuss the importance of these missing
requirements and present a concept to assure the integrity and
authenticity of provided data based on electronic signatures. We
show that our concept is perfectly suitable for the provisioning of
unaltered data. We also show that our concept can also be extended
to data that needs to be anonymized before provisioning by
incorporating redactable signatures. Our proposed concept enhances
trust and reliability of provided public sector data.
Abstract: Under the difficult access to finance of SMEs, they expect that its relationship with the banks shall constitute a real help to access appropriate financing, at reasonable costs and requirements, given the possibility of mutually beneficial and long lasting relation. The literature, but also the research we have carried on, is centered on such determinants as concentration and the length of the relationship, but at the same time, there is little certainty that banks are responding positively to them. Furthermore, although the trust is considered as being a fundamental element of bank relationship – see the case house bank – SMEs find that the banks finance them looking rather on collaterals and covenants than to trust. Moreover, a positive behavior, such as prompt or advance repayments of loans, doesn-t generate any positive feedback from the banks side. All these show a deep un-satisfaction of the SMEs concerning their relationship banking.
Abstract: The availability of broadband internet and increased
access to computers has been instrumental in the rise of internet
literacy in Malaysia. This development has led to the adoption of
online shopping by many Malaysians. On another note, the
Government has supported the development and production of local
herbal products. This has resulted in an increase in the production and
diversity of products by SMEs. The purpose of this study is to
evaluate the influence of the Malaysian demographic factors and
selected attitudinal characteristics in relation to the online purchasing
of herbal products. In total, 1054 internet users were interviewed
online and Chi-square analysis was used to determine the relationship
between demographic variables and different aspects of online
shopping for herbal products. The overall results show that the
demographic variables such as age, gender, education level, income
and ethnicity were significant when considering the online shopping
antecedents of trust, quality of herbal products, perceived risks and
perceived benefits.
Abstract: The efficient knowledge management system (KMS)
is one of the important strategies to help firms to achieve sustainable
competitive advantages, but little research has been conducted to
understand what contributes to the KMS success. This study thus set
to investigate the determinants of KMS success in the context of Thai
banking industry. A questionnaire survey was conducted in four
major Thai Banks to test the proposed KMS Success model.
The result of this study shows that KMS use and user satisfaction
relate significantly to the success of KMS, and knowledge quality,
service quality and trust lead to system use, and knowledge quality,
system quality and trust lead to user satisfaction. However, this
research focuses only on system and user-related factors. Future
research thus can extend to study factors such as management support
and organization readiness.
Abstract: The growth of open networks created the interest to commercialise it. The establishment of an electronic business mechanism must be accompanied by a digital-electronic payment system to transfer the value of transactions. Financial organizations are requested to offer a secure e-payment synthesis with equivalent levels of trust and security served in conventional paper-based payment transactions. The paper addresses the challenge of the first trade problem in e-commerce, provides a brief literature review on electronic payment and attempts to explain the underlying concept and method of trust in relevance to electronic payment.
Abstract: Globalization, supported by information and
communication technologies, changes the rules of competitiveness
and increases the significance of information, knowledge and
network cooperation. In line with this trend, the need for efficient
trust-building tools has emerged. The absence of trust building
mechanisms and strategies was identified within several studies.
Through trust development, participation on e-business network and
usage of network services will increase and provide to SMEs new
economic benefits. This work is focused on effective trust building
strategies development for electronic business network platforms.
Based on trust building mechanism identification, the questionnairebased
analysis of its significance and minimum level of requirements
was conducted. In the paper, we are confirming the trust dependency
on e-Skills which play crucial role in higher level of trust into the
more sophisticated and complex trust building ICT solutions.
Abstract: Software security testing is an important means to ensure software security and trustiness. This paper first mainly discusses the definition and classification of software security testing, and investigates methods and tools of software security testing widely. Then it analyzes and concludes the advantages and disadvantages of various methods and the scope of application, presents a taxonomy of security testing tools. Finally, the paper points out future focus and development directions of software security testing technology.
Abstract: This paper analyzed the perception of e-commerce
application services by construction material traders in Malaysia.
Five attributes were tested: usability, reputation, trust, privacy and
familiarity. Study methodology consists of survey questionnaire and
statistical analysis that includes reliability analysis, factor analysis,
ANOVA and regression analysis. The respondents were construction
material traders, including hardware stores in Klang Valley, Kuala
Lumpur.
Findings support that usability and familiarity with e-commerce
services in Malaysia have insignificant influence on the acceptance of
e-commerce application. However, reputation, trust and privacy
attributes have significant influence on the choice of e-commerce
acceptance by construction material traders. E-commerce
applications studied included customer database, e-selling, emarketing,
e-payment, e-buying and online advertising. Assumptions
are made that traders have basic knowledge and exposure to ICT
services. i.e. internet service and computers. Study concludes that
reputation, privacy and trust are the three website attributes that
influence the acceptance of e-commerce by construction material
traders.
Abstract: terrorism and extremism are among the most
dangerous and difficult to forecast the phenomena of our time, which
are becoming more diverse forms and rampant. Terrorist attacks often
produce mass casualties, involve the destruction of material and
spiritual values, beyond the recovery times, sow hatred among
nations, provoke war, mistrust and hatred between the social and
national groups, which sometimes can not be overcome within a
generation. Currently, the countries of Central Asia are a topical issue
– the threat of terrorism and religious extremism, which grow not
only in our area, but throughout the world. Of course, in each of the
terrorist threat is assessed differently. In our country the problem of
terrorism should not be acutely. Thus, after independence and
sovereignty of Kazakhstan has chosen the path of democracy,
progress and free economy. With the policy of the President of
Kazakhstan Nursultan Nazarbayev and well-organized political and
economic reforms, there has been economic growth and rising living
standards, socio-political stability, ensured civil peace and accord in
society [1].
Abstract: The Address Resolution Protocol (ARP) is used by
computers to map logical addresses (IP) to physical addresses
(MAC). However ARP is an all trusting protocol and is stateless
which makes it vulnerable to many ARP cache poisoning attacks
such as Man-in-the-Middle (MITM) and Denial of service (DoS)
attacks. These flaws result in security breaches thus weakening the
appeal of the computer for exchange of sensitive data. In this paper
we describe ARP, outline several possible ARP cache poisoning
attacks and give the detailed of some attack scenarios in network
having both wired and wireless hosts. We have analyzed each of
proposed solutions, identify their strengths and limitations. Finally
get that no solution offers a feasible solution. Hence, this paper
presents an efficient and secure version of ARP that is able to cope
up with all these types of attacks and is also a feasible solution. It is a
stateful protocol, by storing the information of the Request frame in
the ARP cache, to reduce the chances of various types of attacks in
ARP. It is more efficient and secure by broadcasting ARP Reply
frame in the network and storing related entries in the ARP cache
each time when communication take place.
Abstract: Mobile payments have been deployed by businesses for more than a decade. Customers use mobile payments if they trust in this relatively new payment method, have a belief and confidence in, as well as reliance on its services and applications. Despite its potential, the current literature shows that there is lack of customer trust in B2C mobile payments, and a lack of studies that determine the factors that influence their trust in these payments; which make these factors yet to be understood, especially in the Middle East region. Thus, this study aims to explore the factors that influence customer trust in mobile payments. The empirical data for this explorative study was collected by establishing four focus group sessions in the UAE. The results indicate that the explored significant factors can be classified into five main groups: customer characteristics, environmental (social and cultural) influences, provider characteristics, mobile-device characteristics, and perceived risks.
Abstract: Advertising today has already become an integral part
of human life as a building block of the consumer community. A
component of the value chain of the media, advertising sector is
struggling increasingly harder to find new methods to reach
consumers. The tendency towards experimental marketing practices
is increasing day by day, especially to divert consumers from the idea
“They are selling something to me.” It is therefore considered a good
idea to investigate the trust in ad media of consumers, who are today
exposed to a great bulk of information from advertising sector.
In this study, the current value of ad media for the young
consumer will be investigated. Data on various ad media reliability
will be comparatively analyzed and young consumers will be traced
by including university students in the study. In this research, which
will be performed on students studying at the Selçuk University
(Turkey) by random sampling method, data will be obtained by
survey technique and evaluated by a statistical analysis.
Abstract: Adapting various sensor devices to communicate
within sensor networks empowers us by providing range of
possibilities. The sensors in sensor networks need to know their
measurable belief of trust for efficient and safe communication. In this
paper, we suggested a trust model using fuzzy logic in sensor network.
Trust is an aggregation of consensus given a set of past interaction
among sensors. We applied our suggested model to sensor networks in
order to show how trust mechanisms are involved in communicating
algorithm to choose the proper path from source to destination.
Abstract: As a by-product of its "cyberspace" status, electronic
commerce is global, encompassing a whole range of B2C
relationships which need to be approached with solutions provided at
a local level while remaining viable when applied to global issues.
Today, the European Union seems to be endowed with a reliable
legal framework for consumer protection. A question which remains,
however, is enforcement of this protection. This is probably a matter
of time and awareness from both parties in the B2C relationship.
Business should realize that enhancing trust in the minds of
consumers is more than a question of technology; it is a question of
best practice. Best practice starts with the online service of high
street banks as well as with the existence of a secure, user-friendly
and cost-effective payment system. It also includes the respect of
privacy and the use of smart cards as well as enhancing privacy
technologies and fair information practice. In sum, only by offering
this guarantee of privacy and security will the consumer be assured
that, in cyberspace, his/her interests will be protected in the same
manner as in a traditional commercial environment.
Abstract: This research assesses the value of the brand personality and its influence on consumer-s decision making, through relational variables, after receiving a text message ad. An empirical study, in which 380 participants have received an SMS ad, confirms that brand personality does actually influence the brand trust as well as the attachment and commitment. The levels of sensitivity and involvement have an impact on the brand personality and the related variables to it.