Abstract: This paper addresses integration issues in supply
chain, and tries to investigate how different aspects of integration are
linked with some product features. Integration in this study is
interpreted as "internal", "upstream" (supply), and "downstream"
(demand). Two features of product innovative and quality are
considered. To examine the relationships between supply chain
integrations – as mentioned above, and product features, this research
follows the survey method in automotive industry.The results imply
that supply chain upstream integration has a higher impact on product
quality, comparing to internal and supply chain downstream
integrations. It is also found that the influence of supply chain
downstream integration on product innovation is greater than other
variables. In brief, this study mainly tackles the importance of
specific level of supply chain integrations and its effects on two
product features.