Abstract: This study proposes a conceptual model and
empirically tests the relationships between customers and librarians
(i.e. tangibles, responsiveness, assurance, reliability and empathy)
with a dependent variable (customer satisfaction) regarding library
services. The SERVQUAL instrument was administered to 100
respondents which comprises of staff and students at a public higher
learning institution in the Federal Territory of Labuan, Malaysia.
They were public university library users. Results revealed that all
service quality dimensions tested were significant and influenced
customer satisfaction of visitors to a public university library.
Assurance is the most important factor that influences customer
satisfaction with the services rendered by the librarian. It is
imperative for the library management to take note that the top five
service attributes that gained greatest attention from library visitors-
perspective includes employee willingness to help customers,
availability of customer representatives online for response to
queries, library staff actively and promptly provide services, signs in
the building are clear and library staff are friendly and courteous.
This study provides valuable results concerning the determinants of
the service quality and customer satisfaction of public university
library services from the users' perspective.