Abstract: This research aimed to study about motivation for
students of Suan Sunandha Rajabhat University to follow and happily
live according to Sufficiency Economy Philosophy. Having collected
394 questionnaires, the result showed that most students had great
motivation to follow this philosophy at a high level, especially in
terms of righteousness in profession; besides, students’ determination
and intention to apply this philosophy in everyday lives was
impressive though the students’ families were not completely ready.
Each of students, in fact, consulted their families for plans of any
activities without tiredness and discouragement based on the saying,
“Where there’s a will, there’s a way.” On the part of universities life,
students interacted with society and created projects that supported
income to the community including exercises, sports, recreational
activities, and community services.
Abstract: The objective of this research was to study Brand
Position Communication Channel in Brand Building in Rajabhat
University Affecting Decision Making of Higher Education from of
qualitative research and in-depth interview with executive members
Rajabhat University and also quantitative by questionnaires which are
personal data of students, study of the acceptance and the finding of
the information of Rajabhat University, study of pattern or Brand
Position Communication Channel affecting the decision making of
studying in Rajabhat University and the result of the communication
in Brand Position Communication Channel. It is found that online
channel and word of mount are highly important and necessary for
education business since media channel is a tool and the management
of marketing communication to create brand awareness, brand
credibility and to achieve the high acclaim in terms of bringing out
qualified graduates. Also, off-line channel can enable the institution
to survive from the high competition especially in education business
regarding management of the Rajabhat University. Therefore,
Rajabhat University has to communicate by the various
communication channel strategies for brand building for attractive
student to make decision making of higher education.