Abstract: This paper describes the design and implementation of
web system for continuable and viable collaboration. This study
proposes the improvement of the system based on a result of a certain
practice. As contemporary higher education information environments
transform, this study highlights the significance of university identity
and college identity that are formed continuously through independent
activities of the students. Based on these discussions, the present study
proposes a practical media environment design which facilitates the
processes of organizational identity formation based on a continuous
and cyclical model. Even if users change by this system, the
communication system continues operation and cooperation. The
activity becomes the archive and produces new activity. Based on the
result, this study elaborates a plan with a re-design by a system from
the viewpoint of second-order cybernetics. Systems theory is a
theoretical foundation for our study.
Abstract: Firms are increasingly responding to social and environmental claims from society. Practices oriented to attend issues such as poverty, work equality, or renewable energy, are being implemented more frequently by firms to address impacts on sustainability. However, questions remain on how the responses of firms vary across industries and regions between the social and the economic objectives. Using concepts from organizational theory and social network theory, this paper aims to create a theoretical framework that explains the internal and external influences that make a firm establish its objective. The framework explains why firms might have a different objective orientation in terms of its economic and social prioritization.
Abstract: The traditional public relations manager is usually responsible for maintaining and enhancing the reputation of the organization among key publics. While the principal focus of this effort is on support publics, it is quite clearly recognized that an organization's image has important effects on its own employees, its donors and volunteers, and its clients. The aim of paper is to define application`s aspects of public relations media and tools by nonprofit organizations in Albanian reality. Actually does used public relations media and tools, like written material, audiovisual material, organizational identity media, news, interviews and speeches, events, web sites by nonprofit organizations to attract donors? If, public relations media and tools are used, does exists a relation between public relation media and fundraising?