Abstract: In this paper, an experiment was conducted to assess
the impact of online deliberation on citizens’ attitudes. Specifically,
this research compared pre and post deliberation opinions of
participants who deliberated online via an asynchronous platform
regarding the issue of political opinion polls. Results indicate that
online deliberation had a positive effect on citizens’ attitudes since it
was found that following deliberation participants changed their
views regarding public opinion polls. Specifically, online deliberation
improved discussants perceptions regarding the reliability of polls,
while suppressing their negative views about the misuse of polls by
media, polling organizations and politicians.