Abstract: One of the most important secrets of succesful companies is the fact that cooperation with NGOs will create a good reputation for them so that they can be immunized to economic crisis. The performance of the most admired companies in the world based on the ratings of Forbes and Fortune show us that most of these firms also have close relationships with their NGOs. Today, if companies do something wrong this information spreads very quickly to do the society. If people do not like the activities of a company, it can find itself in public relations nightmare that can threaten its repuation. Since the cost of communication has dropped dramatically due to the vast use of internet, the increase in communication among stakeholders via internet makes companies more visible. These multiple and interdependent interactions among the network of stakeholders is called as the network relationships. NGOs play the role of catalyst among the stakeholders of a firm to enhance the awareness. Succesful firms are aware of this fact that NGOs have a central role in today-s business world. Firms are also aware of the fact that they can enhance their corporate reputation via cooperation with the NGOs. This fact will be illustrated in this paper by examining some of the actions of the most succesful companies in terms of their cooperations with the NGOs.
Abstract: Early supplier involvement (ESI) benefits new
product development projects several ways. Nevertheless, many castuser
companies do not know the advantages of ESI and therefore do
not utilize it. This paper presents reasons why to utilize ESI in
casting industry and how that can be done. Further, this paper
presents advantages and challenges related to ESI in casting industry,
and introduces a Casting-Network Collaboration Model. The model
presents practices for companies to build advantageous collaborative
relationships. More detailed, the model describes three levels for
company-network relationships in casting industry with different
degrees of collaboration, and requirements for operating in each
level. In our research, ESI was found to influence, for example, on
project time, component cost, and quality. In addition, challenges
related to ESI, such as, a lack of mutual trust and unawareness about
the advantages were found. Our research approach was a case study
including four cases.