Abstract: We try to identify the role of various aspects of parenting style in the phenomenon of videogame playing addiction. Relevant self-report questionnaires were part of a wider set of methods focused on the constructs related to videogame playing. The battery of methods was administered in school settings in paper and pencil form. The research sample consisted of 333 (166 males, 167 females) elementary and high school students at the age between 10 and 19 years (m=14.98, sd=1.77). Using stepwise regression analysis, we assessed the influence of demographic variables (gender and age) and parenting styles. Age and gender together explained 26.3% of game addiction variance (F(2,330)=58.81, p
Abstract: This study examined whether big five personality traits
affect game addiction with control of psychological, social, and
demographic factors. Specifically, using data from a survey of 789
game users in Korea, we conducted a regression analysis to see the
associations of psychological (loneliness/depression), social (activities
with family/friends), self-efficacy (game/general), gaming (daily
gaming time/perception), demographic (age/gender), and personality
traits (extraversion, neuroticism conscientiousness, agreeableness, &
openness) with the degree of game addiction. Results showed that
neuroticism increase game addiction with no effect of extraversion on
the addiction. General self-efficacy negatively affected game
addiction, whereas game self-efficacy increased the degree of game
addiction. Loneliness enhanced game addiction while depression
showed a negative effect on the addiction. Results and implications are
discussed.
Abstract: Game addiction has become an extremely important topic in psychology researchers, particularly in understanding and explaining why individuals become addicted (to video games). In previous studies, effect of online game addiction on social responsibilities, health problems, government action, and the behaviors of individuals to purchase and the causes of making individuals addicted on the video games has been discussed. Extending these concepts in marketing, it could be argued than the phenomenon could enlighten and extending our understanding on consumer loyalty. This study took the Grounded Theory approach, and found that motivation, satisfaction, fulfillments, exploration and achievements to be part of the important elements that builds consumer loyalty.