Abstract: Arguments on a popular microblogging site were analysed by means of a methodological approach to business rhetoric focusing on the logos communication technique. The focus of the analysis was the 100 day countdown to the 2011 Rugby World Cup as advanced by the organisers. Big sporting events provide an attractive medium for sport event marketers in that they have become important strategic communication tools directed at sport consumers. Sport event marketing is understood in the sense of using a microblogging site as a communication tool whose purpose it is to disseminate a company-s marketing messages by involving the target audience in experiential activities. Sport creates a universal language in that it excites and increases the spread of information by word of mouth and other means. The findings highlight the limitations of a microblogging site in terms of marketing messages which can assist in better practices. This study can also serve as a heuristic tool for other researchers analysing sports marketing messages in social network environments.
Abstract: The purpose of this research is to increase our
knowledge as regards how Small-and-Medium-Sized Enterprises
(SMEs) tackle ERP implementation projects to achieve successful
adoption and use of these systems within the organization. SMEs
have scare resources to handle these kinds of projects which have
proved to be risky and costly. There are several studies focusing on
ERP implementation in larger companies, however, few studies
report on challenges experienced by SMEs. Our research seeks to
bridge this gap. Through a multiple case study of four companies, we
identified challenges and critical elements within the different phases
(pre-implementation, implementation and post-implementation) of
the ERP life cycle. To interpret our findings, we utilize a well-know
ERP life cycle model and critical success factors developed for larger
companies which are reported in former research literature. We
discuss if these models are relevant for SMEs and suggest additional
critical elements identified in this study to make a framework more
adapted to the SME context.
Abstract: The need of high frame-rate imaging has been triggered by the new applications of ultrasound imaging to transient elastography and real-time 3D ultrasound. Using plane wave excitation (PWE) is one of the methods to achieve very high frame-rate imaging since an image can be formed with a single insonification. However, due to the lack of transmit focusing, the image quality with PWE is lower compared with those using conventional focused transmission. To solve this problem, we propose a filter-retrieved transmit focusing (FRF) technique combined with cross-correlation weighting (FRF+CC weighting) for high frame-rate imaging with PWE. A restrospective focusing filter is designed to simultaneously minimize the predefined sidelobe energy associated with single PWE and the filter energy related to the signal-to-noise-ratio (SNR). This filter attempts to maintain the mainlobe signals and to reduce the sidelobe ones, which gives similar mainlobe signals and different sidelobes between the original PWE and the FRF baseband data. Normalized cross-correlation coefficient at zero lag is calculated to quantify the degree of similarity at each imaging point and used as a weighting matrix to the FRF baseband data to further suppress sidelobes, thus improving the filter-retrieved focusing quality.
Abstract: The aim of this study is to compare the innovativeness, risk taking, and focusing on opportunity of the nurse managers and nurses. The data are collected from nurse managers and nurses in Ondokuz Mayıs University, Faculty of Medicine Hospital and Karadeniz Technical University, Faculty of Medicine Hospital. The study sample consisted of 151 participants, 76 nurse managers (50.3%) and 75 nurses (49.7%). All participants have been assessed by Participant Information Form and Corporate Entrepreneurship Scale. In data analysis, independent t-test has applied. The results show that there are significant differences between nurse managers and nurses on innovativeness (t = 2.42, p < 0.05), risk taking (t = 3.62, p < 0.01), and focusing on opportunity (t = 2.16, p < 0.05). Consequently, it can be said that nurse managers have more innovativeness than nurses and tend to take more risks and focus more on opportunities.
Abstract: In textile industry, besides the conventional textile
products, technical textile goods, that have been brought external
functional properties into, are being developed for technical textile
industry. Especially these products produced with weaving
technology are widely preferred in areas such as sports, geology,
medical, automotive, construction and marine sectors. These textile
products are exposed to various stresses and large deformations under
typical conditions of use. At this point, sufficient and reliable data
could not be obtained with uniaxial tensile tests for determination of
the mechanical properties of such products due to mainly biaxial
stress state. Therefore, the most preferred method is a biaxial tensile
test method and analysis. These tests and analysis is applied to fabrics
with different functional features in order to establish the textile
material with several characteristics and mechanical properties of the
product. Planar biaxial tensile test, cylindrical inflation and bulge
tests are generally required to apply for textile products that are used
in automotive, sailing and sports areas and construction industry to
minimize accidents as long as their service life. Airbags, seat belts
and car tires in the automotive sector are also subject to the same
biaxial stress states, and can be characterized by same types of
experiments. In this study, in accordance with the research literature
related to the various biaxial test methods are compared. Results with
discussions are elaborated mainly focusing on the design of a biaxial
test apparatus to obtain applicable experimental data for developing a
finite element model. Sample experimental results on a prototype
system are expressed.
Abstract: Circular tubes have been widely used as structural
members in engineering application. Therefore, its collapse behavior
has been studied for many decades, focusing on its energy absorption
characteristics. In order to predict the collapse behavior of members,
one could rely on the use of finite element codes or experiments.
These tools are helpful and high accuracy but costly and require
extensive running time. Therefore, an approximating model of tubes
collapse mechanism is an alternative for early step of design. This
paper is also aimed to develop a closed-form solution of thin-walled
circular tube subjected to bending. It has extended the Elchalakani et
al.-s model (Int. J. Mech. Sci.2002; 44:1117-1143) to include the
rate of energy dissipation of rolling hinge in the circumferential
direction. The 3-D geometrical collapse mechanism was analyzed by
adding the oblique hinge lines along the longitudinal tube within the
length of plastically deforming zone. The model was based on the
principal of energy rate conservation. Therefore, the rates of internal
energy dissipation were calculated for each hinge lines which are
defined in term of velocity field. Inextensional deformation and
perfect plastic material behavior was assumed in the derivation of
deformation energy rate. The analytical result was compared with
experimental result. The experiment was conducted with a number of
tubes having various D/t ratios. Good agreement between analytical
and experiment was achieved.
Abstract: This article provides a comparative analysis of poetries of diverse nations around the world while largely focusing on Kazakh lyric poetry (Kazakh zhyraulyq oneri). Alongside, it sheds the light to the historical development and contemporary progress path of foremost poetry school located along the Syr Darya coast. Hereby, it-s content and central motives are examined.
Abstract: This study aims to propose three evaluation methods to
evaluate the Tokyo Cap and Trade Program when emissions trading is
performed virtually among enterprises, focusing on carbon dioxide
(CO2), which is the only emitted greenhouse gas that tends to increase.
The first method clarifies the optimum reduction rate for the highest
cost benefit, the second discusses emissions trading among enterprises
through market trading, and the third verifies long-term emissions
trading during the term of the plan (2010-2019), checking the validity
of emissions trading partly using Geographic Information Systems
(GIS). The findings of this study can be summarized in the following
three points.
1. Since the total cost benefit is the greatest at a 44% reduction rate, it
is possible to set it more highly than that of the Tokyo Cap and
Trade Program to get more total cost benefit.
2. At a 44% reduction rate, among 320 enterprises, 8 purchasing
enterprises and 245 sales enterprises gain profits from emissions
trading, and 67 enterprises perform voluntary reduction without
conducting emissions trading. Therefore, to further promote
emissions trading, it is necessary to increase the sales volumes of
emissions trading in addition to sales enterprises by increasing the
number of purchasing enterprises.
3. Compared to short-term emissions trading, there are few enterprises
which benefit in each year through the long-term emissions trading
of the Tokyo Cap and Trade Program. Only 81 enterprises at the
most can gain profits from emissions trading in FY 2019. Therefore,
by setting the reduction rate more highly, it is necessary to increase
the number of enterprises that participate in emissions trading and
benefit from the restraint of CO2 emissions.
Abstract: In this paper, we propose a new approach to query-by-humming, focusing on MP3 songs database. Since MP3 songs are much more difficult in melody representation than symbolic performance data, we adopt to extract feature descriptors from the vocal sounds part of the songs. Our approach is based on signal filtering, sub-band spectral processing, MDCT coefficients analysis and peak energy detection by ignorance of the background music as much as possible. Finally, we apply dual dynamic programming algorithm for feature similarity matching. Experiments will show us its online performance in precision and efficiency.