Abstract: This research article presents the changing role and status of women in Oman. Transformation of women’s status started with the regime of His Majesty Sultan Qaboos Bin Said in 1970. It is always desired by the Sultan to enable women in all the ways for the balance growth of the country. Forbidding full face veil for women in public offices is one of the best efforts for their empowerment. Women education is also increasing rapidly. They are getting friendly with new information communication technology and using different social media applications such as WhatsApp, Instagram and Facebook for interaction and economic growth. Though there are some traditional and tribal boundaries, women are infused with courage and enjoying fair treatment and equal opportunities in different career positions. The study will try to explore changing mindset of young Omani women towards these traditional tribal boundaries, cultural heritage, business and career: ‘How are young Omani women making balance between work and social prestige?’, ‘How are they preserving their cultural values, embracing new technologies and approaching social network to enhance their economic power.’ This paper will discover their hurdles while using internet for their new entrepreneur. It will also examine the prospects of online business in Oman. The mixed research methodology is applied to find out the result.
Abstract: With the viral factor on social media, the sense of persuasion is generated by repetition and popularity. When users’ interest is captured, political awareness increases to spark political enthusiasm, but, the level of user’s political participation and political attitude of those active users is still questionable. An online survey on 250 youth and in-depth interview on two politicians are conducted to answer the main question in this paper. The result shows that Facebook significantly increases political awareness among youths. Social media may not be the major trigger to political activism among youths as most respondents opined that they would still vote without Facebook. Other factors could be political campaigning, political climate, age, peer pressure or others. Finding also shows that majority of respondents did not participate in online political debates or political groups. Many also wondered if the social media was the main power switch that triggers the political influx among young voters. The research finding is significant to understand how the new media, Facebook, has reshaped the political landscape in Malaysia, creating the Social Media Election that changed the rules of the political game. However, research finding does not support the ideal notion that the social media is the major trigger to youth’s political activism. This research outcome has exposed the flaws of the Social Media Election. It has revealed the less optimistic side of youth political activism. Unfortunately, results fall short of the idealistic belief that the social media have given rise to political activism among youths in the 13th General Election in Malaysia. The research outcome also highlights an important lesson for the democratic discourse of Malaysia which is making informed and educated decisions takes more commitment, proactive and objective attitude.
Abstract: The use of social media has become more defined. It has been widely used for the purpose of business. More marketers are now using social media as tools to enhance their businesses. Whereas on the other hand, there are more and more people spending their time through mobile apps to be engaged in the social media sites like YouTube, Facebook, Twitter and others. Social media has even become common in Public Relations (PR). It has become number one platform for creating and sharing content. In view to this, social media has changed the rules in PR where it brings new challenges and opportunities to the profession. Although corporate websites, chat-rooms, email customer response facilities and electronic news release distribution are now viewed as standard aspects of PR practice, many PR practitioners are still struggling with the impact of new media though the implementation of social media is potentially reducing the cost of communication. It is to the point that PR practitioners are not fully embracing new media, they are ill-equipped to do so and they have a fear of the technology. Somehow that social media has become a new style of communication that is characterized by conversation and community. It has become a platform that allows individuals to interact with one another and build relationship among each other. Therefore, in the use of business world, consumers are able to interact with those companies that have joined any social media. Based on their experiences with social networking site interactions, they are also exposed to personal interaction while communicating. This paper is to study the impact of social media to PR. This paper discovers the potential changes of PR practices in a developing country like Malaysia. Eventually the study reflects on how PR practitioners are actually using social media in the country. This paper is based on two theories in its development of this research foundation. Media Ecology Theory is to support the impact and changes to PR. Social Penetration Theory is to reflect on how the use of social media is among PRs. This research is using survey with PR practitioners in its data collection. The results have shown that PR professionals value social media more than they actually use it and the way of organizations communicate had been changed due to the transformation of social media.
Abstract: Younger and younger children are now using a smartphone, a device which has become ‘a must have’ and the life of children would be almost ‘unthinkable’ without one. Devices are becoming lighter and lighter but offering an array of options and applications as well as the unavoidable access to the Internet, without which it would be almost unusable. Numerous features such as taking of photographs, listening to music, information search on the Internet, access to social networks, usage of some of the chatting and messaging services, are only some of the numerous features offered by ‘smart’ devices. They have replaced the alarm clock, home phone, camera, tablet and other devices. Their use and possession have become a part of the everyday image of young people. Apart from the positive aspects, the use of smartphones has also some downsides. For instance, free time was usually spent in nature, playing, doing sports or other activities enabling children an adequate psychophysiological growth and development. The greater usage of smartphones during classes to check statuses on social networks, message your friends, play online games, are just some of the possible negative aspects of their application. Considering that the age of the population using smartphones is decreasing and that smartphones are no longer ‘foreign’ to children of pre-school age (smartphones are used at home or in coffee shops or shopping centers while waiting for their parents, playing video games often inappropriate to their age), particular attention must be paid to a very sensitive group, the teenagers who almost never separate from their ‘pets’. This paper is divided into two sections, theoretical and empirical ones. The theoretical section gives an overview of the pros and cons of the usage of smartphones, while the empirical section presents the results of a research conducted in three elementary schools regarding the usage of smartphones and, specifically, their usage during classes, during breaks and to search information on the Internet, check status updates and 'likes’ on the Facebook social network.
Abstract: Urbanization, population growth, climate change and the current increase in water demand have made the adoption of innovative demand management strategies crucial to the water industry. Water conservation in urban areas has to be improved by encouraging consumers to adopt more sustainable habits and behaviours. This includes informing and educating them about their households’ water consumption and advising them about ways to achieve significant savings on a daily basis. This paper presents a study conducted in the context of the European FP7 WISDOM Project. By integrating innovative Information and Communication Technologies (ICT) frameworks, this project aims at achieving a change in water savings. More specifically, behavioural change will be attempted by implementing smart meters and in-home displays in a trial group of selected households within Cardiff (UK). Using this device, consumers will be able to receive feedback and information about their consumption but will also have the opportunity to compare their consumption to the consumption of other consumers and similar households. Following an initial survey, it appeared necessary to implement these in-home displays in a way that matches consumer's motivations to save water. The results demonstrated the importance of various factors influencing people’s daily water consumption. Both the relevant literature on the subject and the results of our survey therefore led us to include within the in-home device a variety of elements. It first appeared crucial to make consumers aware of the economic aspect of water conservation and especially of the significant financial savings that can be achieved by reducing their household’s water consumption on the long term. Likewise, reminding participants of the impact of their consumption on the environment by making them more aware of water scarcity issues around the world will help increasing their motivation to save water. Additionally, peer pressure and social comparisons with neighbours and other consumers, accentuated by the use of online social networks such as Facebook or Twitter, will likely encourage consumers to reduce their consumption. Participants will also be able to compare their current consumption to their past consumption and to observe the consequences of their efforts to save water through diverse graphs and charts. Finally, including a virtual water game within the display will help the whole household, children and adults, to achieve significant reductions by providing them with simple tips and advice to save water on a daily basis. Moreover, by setting daily and weekly goals for them to reach, the game will expectantly generate cooperation between family members. Members of each household will indeed be encouraged to work together to reduce their water consumption within different rooms of the house, such as the bathroom, the kitchen, or the toilets. Overall, this study will allow us to understand the elements that attract consumers the most and the features that are most commonly used by the participants. In this way, we intend to determine the main factors influencing water consumption in order to identify the measures that will most encourage water conservation in both the long and short term.
Abstract: MSN used to be the most popular application for
communicating among social networks, but Facebook chat is now the
most popular. Facebook and MSN have similar characteristics,
including usefulness, ease-of-use, and a similar function, which is the
exchanging of information with friends. Facebook outperforms MSN
in both of these areas. However, the adoption of Facebook and
abandonment of MSN have occurred for other reasons. Functions can
be improved, but users’ willingness to use does not just depend on
functionality. Flow status has been established to be crucial to users’
adoption of cyber applications and to affects users’ adoption of
software applications. If users experience flow in using software
application, they will enjoy using it frequently, and even change their
preferred application from an old to this new one. However, no
investigation has examined choice behavior related to switching from
Facebook to MSN based on a consideration of flow experiences and
functions. This investigation discusses the flow experiences and
functions of social-networking applications. Flow experience is found
to affect perceived ease of use and perceived usefulness; perceived
ease of use influences information ex-change with friends, and
perceived usefulness; information exchange influences perceived
usefulness, but information exchange has no effect on flow
experience.
Abstract: This study aims to investigate the impact of data leak of M&S customers on digital communities. Modern businesses are using digital communities as an important public relations tool for marketing purposes. This form of communication helps companies to build better relationship with their customers which also act as another source of information. The communication between the customers and the organizations is not regulated so users may post positive and negative comments. There are new platforms being developed on a daily basis and it is very crucial for the businesses to not only get themselves familiar with those but also know how to reach their existing and perspective consumers. The driving force of marketing and communication in modern businesses is the digital communities and these are continuously increasing and developing. This phenomenon is changing the way marketing is conducted. The current research has discussed the implications on M&S business performance since the data was exploited on digital communities; users contacted M&S and raised the security concerns. M&S closed down its website for few hours to try to resolve the issue. The next day M&S made a public apology about this incidence. This information was proliferated on various digital communities and it has impacted negatively on M&S brand name, sales and customers. The content analysis approach is being used to collect qualitative data from 100 digital bloggers including social media communities such as Facebook and Twitter. The results and finding provide useful new insights into the nature and form of security concerns of digital users. Findings have theoretical and practical implications. This research will showcase a large corporation utilizing various digital community platforms and can serve as a model for future organizations.
Abstract: Social networking sites such as Twitter and Facebook
attracts over 500 million users across the world, for those users, their
social life, even their practical life, has become interrelated. Their
interaction with social networking has affected their life forever.
Accordingly, social networking sites have become among the main
channels that are responsible for vast dissemination of different kinds
of information during real time events. This popularity in Social
networking has led to different problems including the possibility of
exposing incorrect information to their users through fake accounts
which results to the spread of malicious content during life events.
This situation can result to a huge damage in the real world to the
society in general including citizens, business entities, and others. In this paper, we present a classification method for detecting the
fake accounts on Twitter. The study determines the minimized set of
the main factors that influence the detection of the fake accounts on
Twitter, and then the determined factors are applied using different
classification techniques. A comparison of the results of these
techniques has been performed and the most accurate algorithm is
selected according to the accuracy of the results. The study has been
compared with different recent researches in the same area; this
comparison has proved the accuracy of the proposed study. We claim
that this study can be continuously applied on Twitter social network
to automatically detect the fake accounts; moreover, the study can be
applied on different social network sites such as Facebook with minor
changes according to the nature of the social network which are
discussed in this paper.
Abstract: Electronic mediums such as websites, feeds, blogs and
social media sites are on a daily basis influencing our decision
making, are improving our productivity and are shaping futures of
many consumers and service/product providers. This research
identifies that both customers and business providers heavily rely on
smart phone applications. Based on this, mobile applications
available on iTunes store were studied. It was identified that fruit and
vegetable related applications used by consumers can broadly be
categorized into purchase applications, diaries, tracking health
applications, trip farm location and cooking applications. On the
other hand, applications used by farmers can broadly be classified as:
weather tracking, pests / fertilizer applications and general social
media applications such as Facebook. To blur this farmer-consumer
application divide, our research utilizes Context Specific
eTransformation Framework and based on it identifies characteristic
future consumer-farmer applications will need to have so that the
current divide can be narrowed and consequently better farmerconsumer
supply chain link established.
Abstract: Cyberspace has become a more viable arena for
budding artists to share musical acts through digital forms. The
increasing relevance of online communities has attracted scholars
from various fields demonstrating its influence on social capital. This
paper extends this understanding of social capital among Filipino
music artists belonging to the SoundCloud Philippines Facebook
Group.
The study makes use of various qualitative data obtained from
key-informant interviews and participant observation of online and
physical encounters, analyzed using the case study approach.
Soundcloud Philippines has over seven-hundred members and is
composed of Filipino singers, instrumentalists, composers, arrangers,
producers, multimedia artists and event managers. Group interactions
are a mix of online encounters based on Facebook and SoundCloud
and physical encounters through meet-ups and events. Benefits
reaped from the community are informational, technical,
instrumental, promotional, motivational and social support. Under the
guidance of online group administrators, collaborative activities such
as music productions, concerts and events transpire. Most conflicts
and problems arising are resolved peacefully. Social capital in
SoundCloud Philippines is mobilized through recognition, respect
and reciprocity.
Abstract: Networking is important among students to achieve
better understanding. Social networking plays an important role in the
education. Realizing its huge potential, various organizations,
including institutions of higher learning have moved to the area of
social networks to interact with their students especially through
Facebook. Therefore, measuring the effectiveness of Facebook as a
learning tool has become an area of interest to academicians and
researchers. Therefore, this study tried to integrate and propose new
theoretical and empirical evidences by linking the western idea of
adopting Facebook as an alternative learning platform from a
Malaysian perspective. This study, thus, aimed to fill a gap by being
among the pioneering research that tries to study the effectiveness of
adopting Facebook as a learning platform across other cultural
settings, namely Malaysia. Structural equation modeling was
employed for data analysis and hypothesis testing. This study finding
has provided some insights that would likely affect students’
awareness towards using Facebook as an alternative learning
platform in the Malaysian higher learning institutions. At the end,
future direction is proposed.
Abstract: The advent of social networking technologies has been
met with mixed reactions in academic and corporate circles around
the world. This study explored the influence of social network in
current era, the relation being maintained between the Social
networking site and its user by the extent of use, benefits and latest
technologies. The study followed a descriptive research design
wherein a questionnaire was used as the main research tool. The data
collected was analyzed using SPSS 16. Data was gathered from 1205
users and analyzed in accordance with the objectives of the study.
The analysis of the results seem to suggest that the majority of users
were mainly using Facebook, despite of concerns raised about the
disclosure of personal information on social network sites, users
continue to disclose huge quantity of personal information, they find
that reading privacy policy is time consuming and changes made can
result into improper settings.
Abstract: Recently, the competition between websites becomes
intense. How to make users “adopt” their websites is an issue of urgent
importance for online communities companies. Social procedures
(such as social influence) can possibly explain how and why users’
technologies usage behaviors affect other people to use the
technologies. This study proposes two types of social influences on the
initial usage of Facebook Check In-friends and group members.
Besides, this study combines social influences theory and social
network theory to explore the factors influencing initial usage of
Facebook Check In. This study indicates that Facebook friends’
previous usage of Facebook Check In and Facebook group members’
previous usage of Facebook Check In will positively influence focal
actors’ Facebook Check In adoption intention, and network centrality
will moderate the relationships among Facebook friends’ previous
usage of Facebook Check In, Facebook group members’ previous
usage of Facebook Check In and focal actors’ Facebook Check In
adoption intention. The article concludes with contributions to
academic research and practice.
Abstract: In this paper we are presenting some spamming
techniques their behaviour and possible solutions. We have analyzed
how Spammers enters into online social networking sites (OSNSs) to
target them and diverse techniques used by them for this purpose.
Spamming is very common issue in present era of Internet
especially through Online Social Networking Sites (like Facebook,
Twitter, and Google+ etc.). Spam messages keep wasting Internet
bandwidth and the storage space of servers. On social networking
sites; spammers often disguise themselves by creating fake accounts
and hijacking user’s accounts for personal gains. They behave like
normal user and they continue to change their spamming strategy.
Following spamming techniques are discussed in this paper like
clickjacking, social engineered attacks, cross site scripting, URL
shortening, and drive by download. We have used elgg framework
for demonstration of some of spamming threats and respective
implementation of solutions.
Abstract: Currently, there is excessively growing information
about places on Facebook, which is the largest social network but
such information is not explicitly organized and ranked. Therefore
users cannot exploit such data to recommend places conveniently and
quickly. This paper proposes a Facebook application and an Android
application that recommend places based on the number of check-ins
of those places, the distance of those places from the current location,
the number of people who like Facebook page of those places, and
the number of talking about of those places. Related Facebook data is
gathered via Facebook API requests. The experimental results of the
developed applications show that the applications can recommend
places and rank interesting places from the most to the least. We have
found that the average satisfied score of the proposed Facebook
application is 4.8 out of 5. The users’ satisfaction can increase by
adding the app features that support personalization in terms of
interests and preferences.
Abstract: Spam is any unwanted electronic message or material
in any form posted too many people. As the world is growing as
global world, social networking sites play an important role in
making world global providing people from different parts of the
world a platform to meet and express their views. Among different
social networking sites Facebook become the leading one. With
increase in usage different users start abusive use of Facebook by
posting or creating ways to post spam. This paper highlights the
potential spam types nowadays Facebook users’ faces. This paper
also provide the reason how user become victim to spam attack. A
methodology is proposed in the end discusses how to handle different
types of spam.
Abstract: Nowadays social media information, such as news,
links, images, or VDOs, is shared extensively. However, the
effectiveness of disseminating information through social media
lacks in quality: less fact checking, more biases, and several rumors.
Many researchers have investigated about credibility on Twitter, but
there is no the research report about credibility information on
Facebook. This paper proposes features for measuring credibility on
Facebook information. We developed the system for credibility on
Facebook. First, we have developed FB credibility evaluator for
measuring credibility of each post by manual human’s labelling. We
then collected the training data for creating a model using Support
Vector Machine (SVM). Secondly, we developed a chrome extension
of FB credibility for Facebook users to evaluate the credibility of
each post. Based on the usage analysis of our FB credibility chrome
extension, about 81% of users’ responses agree with suggested
credibility automatically computed by the proposed system.
Abstract: Social media continues to grow, and user interfaces
may become more appealing if cultural characteristics are
incorporated into their design.
Facebook was designed in the west, and the original language was
English. Subsequently, the words in the user interface were translated
to other languages, including Arabic.
Arabic words are written from right to left, and English is written
from left to right. The translated version may misrepresent the
original design and users’ preferences may be influenced by their
culture, which should be considered in the user interface design.
Previous research indicates that users are more comfortable when
interacting with a user interface, which relates to their own culture.
Therefore, this paper, using a survey, investigates the preferences of
Saudi Arabians on the Arabic version of the user interface of
Facebook.
Abstract: The dramatic rise in the use of Social Media (SM)
platforms such as Facebook and Twitter provide access to an
unprecedented amount of user data. Users may post reviews on
products and services they bought, write about their interests, share
ideas or give their opinions and views on political issues. There is a
growing interest in the analysis of SM data from organisations for
detecting new trends, obtaining user opinions on their products and
services or finding out about their online reputations. A recent
research trend in SM analysis is making predictions based on
sentiment analysis of SM. Often indicators of historic SM data are
represented as time series and correlated with a variety of real world
phenomena like the outcome of elections, the development of
financial indicators, box office revenue and disease outbreaks. This
paper examines the current state of research in the area of SM mining
and predictive analysis and gives an overview of the analysis
methods using opinion mining and machine learning techniques.
Abstract: Botnets are one of the most serious and widespread
cyber threats. Today botnets have been facilitating many
cybercrimes, especially financial, top secret thefts. Botnets can be
available for lease in the market and are utilized by the
cybercriminals to launch massive attacks like DDoS, click fraud,
phishing attacks etc., Several large institutions, hospitals, banks,
government organizations and many social networks such as twitter,
facebook etc., became the target of the botmasters. Recently,
noteworthy researches have been carried out to detect bot, C&C
channels, botnet and botmasters. Using many sophisticated
technologies, botmasters made botnet a titan of the cyber world.
Innumerable challenges have been put forth by the botmasters to the
researchers in the detection of botnet. In this paper we present a
survey of different types of botnet C&C channels and also provide a
comparison of various botnet categories. Finally we hope that our
survey will create awareness for forthcoming botnet research
endeavors.