Abstract: There are pending discussions over the mapping of
country export potential in order to refocus export strategy of firms
and its evidence-based promotion by the Export Credit Agencies
(ECAs) and other permitted vehicles of governments.
In this paper we develop our version of an applied model that
offers “stepwise” elimination of unattractive markets. We modify and
calibrate the model for the particular features of the Czech Republic
and specific pilot cases where we apply an individual approach to
each sector.