Abstract: A product’s perceived value may increase purchase intention. Value perceptions may differ among cultures. Window displays can be used to increase products’ information and value. This study aims to investigate the relationship between window display design elements and value perceptions of local products between two different cultures. The research methodology is based on survey research. Several window displays in favorite of tourist spots were selected as a unit of study. Also, 100 tourists (56 Thai tourists and 44 foreign tourists) were asked to complete a questionnaire. T-Tests were used to analyze the comparison. Then, the results were compared to Thai and foreign tourists. Finally, the results find that Thai and foreign tourists have different perception towards three design elements that are size of the window, props and colour lighting. The differences of their perceptions signify the different cultural values they adhere to.
Abstract: The main purpose of this study is to analyze the
relationship of leisure agriculture park visitors on tourist destination
image, environmental perception, travel experiences and revisiting
willingness. This study used questionnaires to Xinshe leisure
agriculture park visitors- targeted convenience sampling manner total
of 636 valid questionnaires. Valid questionnaires by descriptive
statistics, correlation analysis and multiple regression analysis, the
study found that: 1. The agricultural park visitors- correlations exist
between the destination image, perception of the environment, tourism
experience and revisiting willingness. 2."Excellent facilities and
services", "space atmosphere comfortable" and "the spacious paternity
outdoor space" imagery, of visitors- "revisiting willingness predict. 3.
Visitors- in leisure agriculture park "environmental perception" and
"travel experience, future revisiting willingness predict. According to
the analysis of the results, the study not only operate on the
recommendations of the leisure farm owners also provide follow-up
study direction for future researchers.