Abstract: The paper examines the Most public relations spots
and advertisements dealing with drugs. For this reason, public service
advertisements show Americans in activities with drugs and alcohol.
The way that the advertisements are produced, viewers from the
Middle East say these ads are not for them. They recognize the ads as
strictly for Americans trying to overcome their problems with drugs
and alcohol. Also, this paper explores the development of the
advertisements which are ineffective in other cultures like the Islamic
because the limited scope of the message does not have a major
effect on the Islamic beliefs and practices.
Abstract: This paper is proposed the dynamic simulation of
small power induction motor based on Mathematical modeling. The
dynamic simulation is one of the key steps in the validation of the
design process of the motor drive systems and it is needed for
eliminating inadvertent design mistakes and the resulting error in the
prototype construction and testing. This paper demonstrates the
simulation of steady-state performance of induction motor by
MATLAB Program Three phase 3 hp induction motor is modeled
and simulated with SIMULINK model.
Abstract: A local wastewater treatment plant (WWTP)
experiencing poor nitrification tracked down high level of
surfactants in the plant-s influent and effluent. The aims of this project were to assess the potential inhibitory effect of surfactants on activated sludge processes. The effect of the
presence of TergitolNP-9, TrigetolNP-7, Trigetol15-S-9,
dodecylbenzene sulphonate (SDBS) and sodium dodecyl
sulfate (SDS) on activated sludge oxygen uptake rate (OUR) and nitrification were assessed. The average concentration of non-ionic and anionic
surfactants in the influent to the local WWTP were 7 and 8.7 mg/L, respectively. Removal of 67% to 90% of the non-ionic and 93-99% of the anionic surfactants tested were measured. All surfactants tested showed inhibitory effects both on OUR
and nitrification. SDS incurred the lowest inhibition whereas
SDBS and NP-9 caused severe inhibition to OUR and
Nitrification. Activated sludge flocs sizes slightly decreased
after 3 hours contact with the surfactant present in the test.
The results obtained indicated that high concentrations of
surfactants are likely to have an adverse effect on the
performance of WWTPs utilizing activated sludge processes.
Abstract: Numerical integration of initial boundary problem for advection equation in 3 ℜ is considered. The method used is
conditionally stable semi-Lagrangian advection scheme with high order interpolation on unstructured mesh. In order to increase time step integration the BFECC method with limiter TVD correction is used. The method is adopted on parallel graphic processor unit environment using NVIDIA CUDA and applied in Navier-Stokes solver. It is shown that the calculation on NVIDIA GeForce 8800
GPU is 184 times faster than on one processor AMDX2 4800+ CPU. The method is extended to the incompressible fluid dynamics solver. Flow over a Cylinder for 3D case is compared to the experimental data.
Abstract: With the rapid advanced of technology, the industrial processes become increasingly demanding, from the point of view, power quality and controllability. The advent of multi levels inverters responds partially to these requirements. But actually, the new generation of multi-cells inverters permits to reach more performances, since, it offers more voltage levels. The disadvantage in the increase of voltage levels by the number of cells in cascades is on account of series igbts synchronisation loss, from where, a limitation of cells in cascade to 4. Regarding to these constraints, a new topology is proposed in this paper, which increases the voltage levels of the three-cell inverter from 4 to 8; with the same number of igbts, and using less stored energy in the flaying capacitors. The details of operation and modelling of this new inverter structure are also presented, then tested thanks to a three phase induction motor. KeywordsFlaying capacitors, Multi-cells inverter, pwm, switchers, modelling.
Abstract: In this article, some methods are mentioned for developing the theatrical language by giving information of “theatrical language" since the arising of the language in obsolete terms, and today, and also by examining the problems. Being able to talk meaningfully in the theater stage is a skillful art. Maybe, to be able to convey the idea of the poet, his/her world outlook and his/her feelings from the bottom of the heart as such, also conveying the speech norms without breaking them to the ear of audience in a fascinating way in adverse of a repellent way is the most difficult one. Because of this, “the word is the mirror of the idea". The importance of the theatrical language should not be perceived as only a post, it is “as the yarn that the culture carpet is weaved from". Thereby, it is a tool which transposes our culture and our life style from generation to generation. At the time of creativeness, the “word" comes out from the poet, “the word and feeling" art comes out from the actor. If it was not so, the audience could read the texts of the work himself/herself instead of going to the theater in order to see the performance. The fundamental works by the Turkish, Kazakh and English scientists have been taken as a basis for the research done.
Abstract: The advent of modern technology shadows its impetus repercussions on successful Legacy systems making them obsolete with time. These systems have evolved the large organizations in major problems in terms of new business requirements, response time, financial depreciation and maintenance. Major difficulty is due to constant system evolution and incomplete, inconsistent and obsolete documents which a legacy system tends to have. The myriad dimensions of these systems can only be explored by incorporating reverse engineering, in this context, is the best method to extract useful artifacts and by exploring these artifacts for reengineering existing legacy systems to meet new requirements of organizations. A case study is conducted on six different type of software systems having source code in different programming languages using the architectural recovery framework.
Abstract: With the advent of emerging personal computing paradigms such as ubiquitous and mobile computing, Web contents are becoming accessible from a wide range of mobile devices. Since these devices do not have the same rendering capabilities, Web contents need to be adapted for transparent access from a variety of client agents. Such content adaptation results in better rendering and faster delivery to the client device. Nevertheless, Web content adaptation sets new challenges for semantic markup. This paper presents an advanced components platform, called MorfeoSMC, enabling the development of mobility applications and services according to a channel model based on Services Oriented Architecture (SOA) principles. It then goes on to describe the potential for integration with the Semantic Web through a novel framework of external semantic annotation of mobile Web contents. The role of semantic annotation in this framework is to describe the contents of individual documents themselves, assuring the preservation of the semantics during the process of adapting content rendering, as well as to exploit these semantic annotations in a novel user profile-aware content adaptation process. Semantic Web content adaptation is a way of adding value to and facilitates repurposing of Web contents (enhanced browsing, Web Services location and access, etc).
Abstract: As a result of the high cost of housing, the increasing population is forced to live in substandard housing and unhealthy conditions giving rise to poor residential neighborhoods. The paper examines the causes and characteristics of poor residential neighborhood. The paper finds the problems that have influence poor neighborhoods to; poverty, growth of informal sector and housing shortage. The paper asserts that poor residential neighborhoods have adverse effects on the people.
The secondary data was obtained from books, journals and seminar papers while primary data relating to building and environmental quality from structured questionnaire administered on sample of 500 household heads, from sampling frame of 5000 housing units.
The study reveals that majority of the respondents are poor and employed in informal sector. The paper suggests urban renewal and slum upgrading programs as methods in dealing with the situation and an improvement in the socio-economic circumstances of the inhabitants.
Abstract: Particulate matter (PM) in ambient air is responsible
for adverse health effects in adults and children. Relatively little is
known about the concentrations, sources and health effects of PM in
indoor air. A monitoring study was conducted in Ankara by three
campaigns in order to measure PM levels in indoor and outdoor
environments to identify and quantify associations between sources
and concentrations. Approximately 82 homes (1st campaign for 42,
2nd campaign for 12, and 3rd campaign for 28), three rooms (living
room, baby-s room and living room used as a baby-s room) and
outdoor ambient at each home were sampled with Grimm
Environmental Dust Monitoring (EDM) 107, during different
seasonal periods of 2011 and 2012. In this study, the relationship
between indoor and outdoor PM levels for particulate matter less than
10 micrometer (.m) (PM10), particulate matter less than 2.5.m
(PM2.5) and particulate matter less than 1.0.m (PM1) were
investigated. The mean concentration of PM10, PM2.5, and PM1.0 at
living room used as baby-s room is higher than living and baby-s
room (or bedroom) for three sampling campaigns. It is concluded that
the household activities and environmental conditions are very
important for PM concentrations in the indoor environments during
the sampling periods. The amount of smokers, being near a main
street and/or construction activities increased the PM concentration.
This study is based on the assessment the relationship between indoor
and outdoor PM levels and the household activities and
environmental conditions
Abstract: The notion of communicative competence has been deemed fuzzy in communication studies. This fuzziness has led to tensions among engineers across tenures in interpreting what constitutes communicative competence. The study seeks to investigate novice and professional engineers- understanding of the said notion in terms of two main elements of communicative competence: linguistic and rhetorical competence. Novice engineers are final year engineering students, whilst professional engineers represent engineers who have at least 5 years working experience. Novice and professional engineers were interviewed to gauge their perceptions on linguistic and rhetorical features deemed necessary to enhance communicative competence for the profession. Both groups indicated awareness and differences on the importance of the sub-sets of communicative competence, namely, rhetorical explanatory competence, linguistic oral immediacy competence, technical competence and meta-cognitive competence. Such differences, a possible attribute of the learning theory, inadvertently indicate sublime differences in the way novice and professional engineers perceive communicative competence.
Abstract: Although a picture can be automatically a graphic
work, but especially in the field of graphics and images based on the
idea of advertising and graphic design will be prepared and
photographers to realize the design using his own knowledge and
skills to help does. It is evident that knowledge of photography,
photographer and designer of the facilities, fields of reaching a
higher level of quality offers. At the same time do not have a graphic
designer is also skilled photographer, but can execute your idea may
delegate to an expert photographer. Using technology and methods in
all fields of photography, graphic art may be applicable. But most of
its application in Iran, in works such as packaging, posters, Bill
Board, advertising, brochures and catalogs are. In this study, we
review how the images and techniques in the chart should be used in
Iranian graphic photo what impact has left. Using photography
techniques and procedures can be designed and helped advance the
goals graphic. Technique could not determine the idea. But what is
important to think about design and photography and his creativity
can flourish as a tool to be effective graphic designer in mind.
Computer software to help it's very promotes creativity techniques
shall graphic designer but also it is as a tool. Using images in various
fields, especially graphic arts and only because it is not being
documented, but applications are beautiful. As to his photographic
style from today is graphics. Graphic works try to affect impacts on
their audience. Hence the photo as an important factor is attention.
The other hand saw the man with the extent of forgiving and
understanding people's image, instead of using the word to your files,
allows large messages and concepts should be sent in the shortest
time. Posters, advertisements, brochures, catalog and packaging
products very diverse agricultural, industrial and food could not be
self-image. Today, the use of graphic images for a big score and the
photos to richen the role graphic design plays a major.
Abstract: In this paper, the relationship between learning
motivation and learning performance is explored by using exchange
theory. The relationship is concluded that external performance can
raise learning motivation and then increase learning performance. The
internal performance should be not completely neglected and the
external performance should be not attached important excessively.
The parents need self-study and must be also reeducated. The existing
education must be improved in raise of internal performance. The
incorrect learning thinking will mislead the students, parents, and
educators of next generation, when the students obtain good learning
performance in the learning environment with excess stimulants. Over
operation of external performance will result abnormal learning
thinking and violating learning goal. Learning is not only to obtain
performance. Learning quality and learning performance will be
limited as without learning motivation. The best learning motivation
is, the best learning performance is. The learning for reward is not
good for learning performance. Strategies of promoting life-long
learning are including the encouraging for learner, establishment of
good interaction learning environment, and the advertisement of the
merit and the importance of life-long learning, which can let the
learner with the correct learning motivation.
Abstract: Healthcare providers sometimes use the power of
humor as a treatment and therapy for buffering mental health or easing
mental disorders because humor can provide relief from distress and
conflict. Humor is also very suitable for advertising because of similar
benefits. This study carefully examines humor's widespread use in
advertising and identifies relationships among humor mechanisms,
female depictions, and product types. The purpose is to conceptualize
how humor theories can be used not only to successfully define a
product as fitting within one of four color categories of the product
color matrix, but also to identify compelling contemporary female
depictions through humor in ads. The results can offer an idealization
for marketing managers and consumers to help them understand how
female role depictions can be effectively used with humor in ads. The
four propositions developed herein are derived from related literature,
through the identification of marketing strategy formulations that
achieve product memory enhancement by adopting humor
mechanisms properly matched with female role depictions.
Abstract: Traffic flow in adverse weather conditions have been investigated in this study for general traffic, week day and week end traffic. The empirical evidence is strong in support of the view that rainfall affects macroscopic traffic flow parameters. Data generated from a basic highway section along J5 in Johor Bahru, Malaysia was synchronized with 161 rain events over a period of three months. This revealed a 4.90%, 6.60% and 11.32% reduction in speed for light rain, moderate rain and heavy rain conditions respectively. The corresponding capacity reductions in the three rainfall regimes are 1.08% for light rain, 6.27% for moderate rain and 29.25% for heavy rain. In the week day traffic, speed drops of 8.1% and 16.05% were observed for light and heavy conditions. The moderate rain condition speed increased by 12.6%. The capacity drops for week day traffic are 4.40% for light rain, 9.77% for moderate rain and 45.90% for heavy rain. The weekend traffic indicated speed difference between the dry condition and the three rainy conditions as 6.70% for light rain, 8.90% for moderate rain and 13.10% for heavy rain. The capacity changes computed for the weekend traffic were 0.20% in light rain, 13.90% in moderate rain and 16.70% in heavy rain. No traffic instabilities were observed throughout the observation period and the capacities reported for each rain condition were below the norain condition capacity. Rainfall has tremendous impact on traffic flow and this may have implications for shock wave propagation.
Abstract: Multiport diffusers are the effective engineering
devices installed at the modern marine outfalls for the steady
discharge of effluent streams from the coastal plants, such as
municipal sewage treatment, thermal power generation and seawater
desalination. A mathematical model using a two-dimensional
advection-diffusion equation based on a flat seabed and incorporating
the effect of a coastal tidal current is developed to calculate the
compounded concentration following discharges of desalination
brine from a sea outfall with multiport diffusers. The analytical
solutions are computed graphically to illustrate the merging of
multiple brine plumes in shallow coastal waters, and further
approximation will be made to the maximum shoreline's
concentration to formulate dilution of a multiport diffuser discharge.
Abstract: The preparation of good-quality Environmental Impact Assessment (EIA) reports contribute to enhancing overall effectiveness of EIA. This component of the EIA process becomes more important in situation where public participation is weak and there is lack of expertise on the part of the competent authority. In Pakistan, EIA became mandatory for every project likely to cause adverse environmental impacts from July 1994. The competent authority also formulated guidelines for preparation and review of EIA reports in 1997. However, EIA is yet to prove as a successful decision support tool to help in environmental protection. One of the several reasons of this ineffectiveness is the generally poor quality of EIA reports. This paper critically reviews EIA reports of some randomly selected projects. Interviews of EIA consultants, project proponents and concerned government officials have also been conducted to underpin the root causes of poor quality of EIA reports. The analysis reveals several inadequacies particularly in areas relating to identification, evaluation and mitigation of key impacts and consideration of alternatives. The paper identifies some opportunities and suggests measures for improving the quality of EIA reports and hence making EIA an effective tool to help in environmental protection.
Abstract: Due to increased number of terrorist attacks in recent years, loads induced by explosions need to be incorporated in building designs. For safer performance of a structure, its foundation should have sufficient strength and stability. Therefore, prior to any reconstruction or rehabilitation of a building subjected to blast, it is important to examine adverse effects on the foundation caused by blast induced ground shocks. This paper evaluates the effects of a buried explosion on a pile foundation. It treats the dynamic response of the pile in saturated sand, using explicit dynamic nonlinear finite element software LS-DYNA. The blast induced wave propagation in the soil and the horizontal deformation of pile are presented and the results are discussed. Further, a parametric study is carried out to evaluate the effect of varying the explosive shape on the pile response. This information can be used to evaluate the vulnerability of piled foundations to credible blast events as well as develop guidance for their design.
Abstract: Despite the internet, which is one of the mass media
that has become quite common in recent years, the relationship of
Advertisement with Television and Cinema, which have always
drawn attention of researchers as basic media and where visual use is
in the foreground, have also become the subject of various studies.
Based on the assumption that the known fundamental effects of
advertisements on consumers are closely related to the creative
process of advertisements as well as the nature and characteristics of
the medium where they are used, these basic mass media (Television
and Cinema) and the consumer motivations of the advertisements
they broadcast have become a focus of study.
Given that the viewers of the mass media in question have shifted
from a passive position to a more active one especially in recent years
and approach contents of advertisements, as they do all contents, in a
more critical and “pitiless" manner, it is possible to say that
individuals make more use of advertisements than in the past and
combine their individual goals with the goals of the advertisements.
This study, which aims at finding out what the goals of these new
individual advertisement use are, how they are shaped by the distinct
characteristics of Television and Cinema, where visuality takes
precedence as basic mass media, and what kind of places they occupy
in the minds of consumers, has determined consumers- motivations
as: “Entertainment", “Escapism", “Play", “Monitoring/Discovery",
“Opposite Sex" and “Aspirations and Role Models".
This study intends to reveal the differences or similarities among
the needs and hence the gratifications of viewers who consume
advertisements on Television or at the Cinema, which are two basic
media where visuality is prioritized.
Abstract: Environment both endowed and built are essential for
tourism. However tourism and environment maintains a complex
relationship, where in most cases environment is at the receiving end.
Many tourism development activities have adverse environmental
effects, mainly emanating from construction of general infrastructure
and tourism facilities. These negative impacts of tourism can lead to
the destruction of precious natural resources on which it depends.
These effects vary between locations; and its effect on a hill
destination is highly critical. This study aims at developing a
Sustainable Tourism Planning Model for an environmentally
sensitive tourism destination in Kerala, India. Being part of the
Nilgiri mountain ranges, Munnar falls in the Western Ghats, one of
the biological hotspots in the world. Endowed with a unique high
altitude environment Munnar inherits highly significant ecological
wealth. Giving prime importance to the protection of this ecological
heritage, the study proposes a tourism planning model with resource
conservation and sustainability as the paramount focus. Conceiving a
novel approach towards sustainable tourism planning, the study
proposes to assess tourism attractions using Ecological Sensitivity
Index (ESI) and Tourism Attractiveness Index (TAI). Integration of
these two indices will form the Ecology – Tourism Matrix (ETM),
outlining the base for tourism planning in an environmentally
sensitive destination. The ETM Matrix leads to a classification of
tourism nodes according to its Conservation Significance and
Tourism Significance. The spatial integration of such nodes based on
the Hub & Spoke Principle constitutes sub – regions within the STZ.
Ensuing analyses lead to specific guidelines for the STZ as a whole,
specific tourism nodes, hubs and sub-regions. The study results in a
multi – dimensional output, viz., (1) Classification system for tourism
nodes in an environmentally sensitive region/ destination (2)
Conservation / Tourism Development Strategies and Guidelines for
the micro and macro regions and (3) A Sustainable Tourism Planning
Tool particularly for Ecologically Sensitive Destinations, which can
be adapted for other destinations as well.