Abstract: The future of business intelligence (BI) is to integrate
intelligence into operational systems that works in real-time
analyzing small chunks of data based on requirements on continuous
basis. This is moving away from traditional approach of doing
analysis on ad-hoc basis or sporadically in passive and off-line mode
analyzing huge amount data. Various AI techniques such as expert
systems, case-based reasoning, neural-networks play important role
in building business intelligent systems. Since BI involves various
tasks and models various types of problems, hybrid intelligent
techniques can be better choice. Intelligent systems accessible
through web services make it easier to integrate them into existing
operational systems to add intelligence in every business processes.
These can be built to be invoked in modular and distributed way to
work in real time. Functionality of such systems can be extended to
get external inputs compatible with formats like RSS. In this paper,
we describe a framework that use effective combinations of these
techniques, accessible through web services and work in real-time.
We have successfully developed various prototype systems and done
few commercial deployments in the area of personalization and
recommendation on mobile and websites.