Abstract: This study analyzes on the Social Network Game
(SNG), ANIPANG, in order to discover its unique fun elements, so
that suggest new methodologies for development of SNGs. ANIPANG
is the most popular SNG in the South Korea on 2012. Recently, the
game industry is paying close attention to mobile-based SNGs due to
the rapid prevalence of smart-phones and social network services.
However, SNGs are not online games simply. Although the fun of
most online games is the victory through competition with other
players or the game system, the fun of SNG is the communication
through the collaboration with other players. Thus, features of users
and environments of game should be considered for the game industry
and for the fun of SNG to users.