Abstract: This qualitative research has 2 objectives: to study
marketing management of the cultural learning center in
Suansunandha Rajabhat University and to suggest guidelines to
improve its marketing management. This research is based on a case
study of the Arts and Culture Office in Suansunandha Rajabhat
University, Bangkok.
This research found the Art and Culture Office has no formal
marketing management. However, the marketing management is
partly covered in the overall business plan, strategic plan, and action
plan. The process can be divided into 5 stages. The marketing
concept has long been introduced to its policy but not apparently put
into action due to inflexible system. Some gaps are found in the
process.
The research suggests the Art and Culture Office implement the
concept of marketing orientation, meeting the needs and wants of its
target customers and adapt to the changing situation. Minor
guidelines for improvement are provided.
Abstract: Undoubtedly one of the most far-reaching and
controversial topics considered in the past few decades, has been
globalization. Globalization lies in the essence of the modern culture.
It is a complex and rapidly expanding network of links and mutual
interdependence that is an aspect of modern life; though some argue
that this link existed since the beginning of human history. If we
consider globalization as a dynamic social process in which the
geographical constraints governing the political, economic, social and
cultural relationships have been undermined, it might not be possible
to simply describe its impact on the urban fabric. But since in this
phenomenon the increase in communications of societies (while
preserving the main cultural - regional characteristics) with one
another and the increase in the possibility of influencing other
societies are discussed, the need for more studies will be felt. The
main objective of this study is to grade based on some globalization
factors on urban fabric applying the TOPSIS model. The research
method is descriptive - analytical and survey. For data analysis, the
TOPSIS model and SPSS software were used and the results of GIS
software with fourteen cities are shown on the map. The results show
that the process of being influenced by the globalization of the urban
fabric of fourteen zones of Isfahan was not similar and there have
been large differences in this respect between city zones; the most
affected areas are zones 5, 6 and 9 of the municipality and the least
impact has been on the zones 4 and 3 and 2.
Abstract: In this paper, a multi-focus image fusion method using Spatial Frequency Measurements (SFM) and Wavelet Packet was proposed. The proposed fusion approach, firstly, the two fused images were transformed and decomposed into sixteen subbands using Wavelet packet. Next, each subband was partitioned into sub-blocks and each block was identified the clearer regions by using the Spatial Frequency Measurement (SFM). Finally, the recovered fused image was reconstructed by performing the Inverse Wavelet Transform. From the experimental results, it was found that the proposed method outperformed the traditional SFM based methods in terms of objective and subjective assessments.
Abstract: The effect of the modification of ZnO powders by ZrO2, Al2O3, TiO2, SiO2, CeO2 and Y2O3 nanoparticles with a concentration of 1-30 wt % is investigated by diffuse reflectance spectra within the wavelength range 200 to 2500 nm before and after 100 keV proton and electron irradiation. It has been established that the introduction of nanoparticles ZrO2, Al2O3 enhances the optical stability of the pigments under proton irradiation, but reduces it under electron irradiation. Modifying with TiO2, SiO2, CeO2, Y2O3 nanopowders leads to decrease radiation stability in both types of irradiation. Samples modified by 5 wt. % of ZrO2 nanoparticles have the highest stability of optical properties after proton exposure. The degradation of optical properties under electron irradiation is not high for this concentration of nanoparticles. A decrease in the absorption of pigments modified with nanoparticles proton exposure is determined by a decrease in the intensity of bands located in the UV and visible regions. After electron exposure the absorption bands have in the whole spectrum range.
Abstract: Building code-related literature provides
recommendations on normalizing approaches to the calculation of
the dynamic properties of structures. Most building codes make a
distinction among types of structural systems, construction material,
and configuration through a numerical coefficient in the
expression for the fundamental period. The period is then used in
normalized response spectra to compute base shear. The typical
parameter used in simplified code formulas for the fundamental
period is overall building height raised to a power determined from
analytical and experimental results. However, reinforced concrete
buildings which constitute the majority of built space in less
developed countries pose additional challenges to the ones built with
homogeneous material such as steel, or with concrete under stricter
quality control. In the present paper, the particularities of reinforced
concrete buildings are explored and related to current methods of
equivalent static analysis. A comparative study is presented between
the Uniform Building Code, commonly used for buildings within
and outside the USA, and data from the Middle East used to model
151 reinforced concrete buildings of varying number of bays, number
of floors, overall building height, and individual story height. The
fundamental period was calculated using eigenvalue matrix
computation. The results were also used in a separate regression
analysis where the computed period serves as dependent variable,
while five building properties serve as independent variables. The
statistical analysis shed light on important parameters that simplified
code formulas need to account for including individual story height,
overall building height, floor plan, number of bays, and concrete
properties. Such inclusions are important for reinforced concrete
buildings of special conditions due to the level of concrete damage,
aging, or materials quality control during construction.
Overall results of the present analysis show that simplified code
formulas for fundamental period and base shear may be applied but
they require revisions to account for multiple parameters. The
conclusion above is confirmed by the analytical model where
fundamental periods were computed using numerical techniques and
eigenvalue solutions. This recommendation is particularly relevant
to code upgrades in less developed countries where it is customary to
adopt, and mildly adapt international codes.
We also note the necessity of further research using empirical data
from buildings in Lebanon that were subjected to severe damage due
to impulse loading or accelerated aging. However, we excluded this
study from the present paper and left it for future research as it has its
own peculiarities and requires a different type of analysis.
Abstract: The research objective focuses on creating a prototype
media of the tactile texture of muscles for educational institutes to
help visually impaired students learn massage extra learning
materials further than the ordinary curriculum. This media is
designed as an extra learning material. The population in this study
was 30 blinded students between 4th - 6th grades who were able to
read Braille language. The research was conducted during the second
semester in 2012 at The Bangkok School for the Blind. The method
in choosing the population in the study was purposive sampling. The
methodology of the research includes collecting data related to
visually impaired people, the production of the tactile texture media,
human anatomy and Thai traditional massage from literature reviews
and field studies. This information was used for analyzing and
designing 14 tactile texture pictures presented to experts to evaluate
and test the media.
Abstract: This research paper aims to identify travel motivation by push and pull factors that affected decision making of international tourists in selecting Thailand as their destination choice. A total of 200 international tourists who traveled to Thailand during January and February, 2014 were used as the sample in this study. A questionnaire was employed as a tool in collecting the data, conducted in Bangkok. The list consisted of 30 attributes representing both psychological factors as “push- based factors” and destination factors as “pull-based factors”. Mean and standard deviation were used in order to find the top ten travel motives that were important determinants in the respondents’ decision making process to select Thailand as their destination choice. The finding revealed the top ten travel motivations influencing international tourists to select Thailand as their destination choice included [i] getting experience in foreign land; [ii] Thai food; [iii] learning new culture; [iv] relaxing in foreign land; [v] wanting to learn new things; [vi] being interested in Thai culture, and traditional markets; [vii] escaping from same daily life; [viii] enjoying activities; [ix] adventure; and [x] good weather. Classification of push- based and pull- based motives suggested that getting experience in foreign land was the most important push motive for international tourists to travel, while Thai food portrayed its highest significance as pull motive. Discussion and suggestions were also made for tourism industry of Thailand.
Abstract: The aim of this paper is to estimate the efficiency of the Slovak commercial banks employing the Data Envelopment Analysis (DEA) window analysis approach during the period 2003-2012. The research is based on unbalanced panel data of the Slovak commercial banks. Undesirable output was included into analysis of banking efficiency. It was found that most efficient banks were Postovabanka, UniCredit Bank and Istrobanka in CCR model and the most efficient banks were Slovenskasporitelna, Istrobanka and UniCredit Bank in BCC model. On contrary, the lowest efficient banks were found Privatbanka and CitiBank. We found that the largest banks in the Slovak banking market were lower efficient than medium-size and small banks. Results of the paper is that during the period 2003-2008 the average efficiency was increasing and then during the period 2010-2011 the average efficiency decreased as a result of financial crisis.
Abstract: Economic development and globalization of international markets have created a favourable atmosphere for the emergence of new forms of crime such as money laundering or financing of terrorism, which may contribute to destabilized and damage economic systems. In particular, money laundering have acquired great importance since the 11S attacks, what has caused on the one hand, the establishment and development of preventive measures and, on the other hand, a progressive hardening of penal measures. Since then, the regulations imposed to fight against money laundering have been viewed as key components also in the fight against terrorist financing. Terrorism, at the beginning, was a “national” crime connected with internal problems of the State (for instance the RAF in Germany or ETA in Spain) but in the last 20 years has started to be an international problem that is connected with the defence and security of the States. Therefore, the new strategic concept for the defense and security of NATO has a comprehensive list of security threats to the Alliance, such as terrorism, international instability, money laundering or attacks on cyberspace, among others. With this new concept, money laundering and terrorism has become a priority in the national defense.
In this work we will analyze the methods to combat these new threats to the national security. We will study the preventive legislations to combat money laundering and financing of terrorism, the UIF that exchange information between States, and the hawala-Banking.
Abstract: This research aims to investigate and analyze user’s behaviour towards the utilization of the online news clipping database at Suan Sunandha Rajabhat University, Thailand. Data is gathered from 214 lecturers and 380 undergraduate students by using questionnaires. Findings show that most users knew the online news clipping service from their friends, library’s website and their teachers. The users learned how to use it by themselves and others learned by training of SSRU library. Most users used the online news clipping database one time per month at home and always used the service for general knowledge, up-to-date academic knowledge and assignment reference. Moreover, the results of using the online news clipping service problems include the users themselves, service management, service device- computer and tools – and the network, service provider, and publicity. This research would be benefit for librarians and teachers for planning and designing library services in their works and organization
Abstract: This research investigated the properties of
Rhizophora charcoal for product design on 3 aspects: electrical
conductor, impurity absorption, and fresh fruit shelf life. After the
study, the properties of Rhizophora charcoal were applied to produce
local product model at Ban Yisarn, Ampawa District,
Samudsongkram Province which can add value to the Rhizophora
charcoal as one of the OTOP (One-Tambon-One product). The
results showed that the Rhizophora charcoal is not an electrical
conductor but good liquid impurity absorber and it can extend fresh
fruit shelf life.
Abstract: The objectives of this research were to design and develop foot massage plate from coconut shell. The research investigated on the satisfaction of the users on the developed foot massage plate on 4 aspects; usage, practical in use, safety, and materials & production process. The sample group included 64 people joining the service at Wat Paitan Health Center, Bangkok. The samples were randomly tried on the massage plate and evaluated according to the 4 aspects. The data were analyzed to find mean, percentage, and standard deviation. The result showed that the overall satisfaction was at good level (mean = 3.80). When considering in details, it was found that the subjects reported their highest satisfaction on the practical usage (mean = 4.16), followed by safety (mean = 3.82); then, materials and production process (mean = 3.78). The least satisfaction aspect was on function and usage (mean = 3.45) or moderate level.
Abstract: This research was the experimental research. Its purpose was to find out how coconut shells can be adapted to be equipment for foot and calf reflexology. The sample group was 58 female street vendors in Thewet Market, Bangkok, selected by selection criteria and voluntary. The data collecting tool was the Visual Analogue Scale. The massaging tool made from coconut shells was the key equipment for this research. The research team assessed the level of exhaustion and heart rate among sample group before and after the massage, then analyzed the data by mean, standard deviation and paired sample t-test.
We found out from the research that
The level of exhaustion decreased 4.529 levels after the massage and the standard deviation was 1.6195. The heart rates went down 11.67 times/minute and the standard deviation was 6.742.
The level of exhaustion and heart rate after the massage decreased with the statistically significance at 0.01
Abstract: Guarantee schemes have been introduced in the economic and financial system as response to difficulties of SMEs for the access to the banking credit. Guarantee companies first appeared at the 19e century. Last wave of the development of those schemes appeared at the decade of 1990’s in particular to the new countries members of the EU. Guarantee schemes are presented as public owned guarantee companies, private ones mainly through a mutual form, but also under a mixed form. The paper based on guarantee schemes of five countries tries to investigate the differences that can exist within different guarantee companies. This investigation is based on some indicators that are time of response to the demand of guarantee, threshold of guarantee, acceptance of applications for guarantee, jobs created or saved and bureaucratic issues. It appears that guarantee companies have not the same reaction to the demand of SMEs and some of them are much more active.
Abstract: This paper describes a new efficient blind source separation method; in this method we uses a non-uniform filter bank and a new structure with different sub-bands. This method provides a reduced permutation and increased convergence speed comparing to the full-band algorithm. Recently, some structures have been suggested to deal with two problems: reducing permutation and increasing the speed of convergence of the adaptive algorithm for correlated input signals. The permutation problem is avoided with the use of adaptive filters of orders less than the full-band adaptive filter, which operate at a sampling rate lower than the sampling rate of the input signal. The decomposed signals by analysis bank filter are less correlated in each sub-band than the input signal at full-band, and can promote better rates of convergence.
Abstract: In this work the concentration of steepwater from corn starch industry is monitored using ultrafiltration membrane. The aim was to examine the conditions of ultrafiltration of steepwater by applying the membrane of 2.5nm. The parameters that vary during the course of ultrafiltration, were the transmembrane pressure, flow rate, while the permeate flux and the dry matter content of permeate and retentate were the dependent parameter constantly monitored during the process. Experiments of ultrafiltration are conducted on the samples of steepwater, which were obtained from the starch wet milling plant „Jabuka“ Pancevo. The procedure of ultrafiltration on a single-channel 250mm lenght, with inner diameter of 6.8mm and outer diameter of 10mm membrane were carried on. The membrane is made of a-Al2O3 with TiO2 layer obtained from GEA (Germany). The experiments are carried out at a flow rate ranging from 100 to 200lh-1 and transmembrane pressure of 1-3 bars. During the experiments of steepwater ultrafiltration, the change of permeate flux, dry matter content of permeate and retentate, as well as the absorbance changes of the permeate and retentate were monitored. The experimental results showed that the maximum flux reaches about 40lm-2h-1. For responses obtained after experiments, a polynomial model of the second degree is established to evaluate and quantify the influence of the variables. The quadratic equitation fits with the experimental values, where the coefficient of determination for flux is 0.96. The dry matter content of the retentate is increased for about 6%, while the dry matter content of permeate was reduced for about 35-40%, respectively. During steepwater ultrafiltration in permeate stays 40% less dry matter compared to the feed.
Abstract: The main objective of the research in this paper is to empirically assess the causal relationship of private savings and economic growth in the Republic of Croatia. Households’ savings are approximated by household deposits in banks, while domestic income is approximated by industrial production volume indices. Vector Autoregression model and Granger causality tests are used to in order to analyse the relationship among private savings and economic growth. Since ADF unit root tests have shown that both mentioned series are non stationary at levels, series are first differenced in order to become stationary. Therefore, VAR model is estimated with percentage change in private savings and percentage change in domestic income, which can be interpreted as economic growth in case of positive percentage change in domestic income. The Granger causality test has shown that there is no causal relationship among private savings and economic growth in Croatia. The impulse response functions have shown that the impact of shock in domestic income on private savings change is stronger than the impact of private saving on growth. Variance decompositions show that both economic growth and private saving change explain the largest part of its own forecast variance. The research has shown that the link between private savings economic and growth in Croatia is weak, what is in line with relevant empirical research in small open economies.
Abstract: The study investigated the spatial analysis of trees composition, diversity and richness in the built up area of University of Port Harcourt, Nigeria. Four quadrats of 25m x 25m size were laid randomly in each of the three parks and inventories of trees ≥10cm girth at breast height were taken and used to calculate the species composition, diversity and richness. Results showed that species composition and diversity in Abuja Park was the highest with 134 species and 0.866 respectively while the species richness was highest in Choba Park with a value of 2.496. The correlation between the size of park (spatial coverage) and species composition was 0.99 while the correlation between the size of the park and species diversity was 0.78. There was direct relationship between species composition and diversity while the relationship between species composition and species richness was inversely proportional. Rational use of these resources is encouraged.
Abstract: Using pseudo potential method arbitrary amplitude ion-acoustic solitary waves have been theoretically studied in a collisionless plasma consisting of warm drifting positive ions, Boltzmann positrons and nonthermal electrons. Ion-acoustic solitary wave solutions have been obtained and the dependence of the solitary wave profile on different plasma parameters has been studied numerically. Lower and higher order compressive and rarefactive solitary waves are observed in presence of positrons, nonthermal electrons, ion drift velocity and finite ion temperature. Inclusion of higher order nonlinearity is shown to have significant correction to the solitary wave profile for the same values of plasma parameters.
Abstract: Occupational Self Efficacy (OSE) reflects the
conviction of a person’s ability to fulfill his job related behavior at a
perfectly acceptable level to the employer. Transformational
leadership improves followers’ commitment by influencing their
needs, values, and self-esteem. Employees also develop a dyadic
relationship with their immediate superiors. Study was conducted
amongst one hundred and twenty two (122) bank managers in Sri
Lanka. They were selected based on multi-stage (seniority in the
hierarchy, gender, department-wise etc.) stratified random sampling.
Major objectives of this study were to analyze the impact of
Transformational leadership style, and OSE along with Sociodemographic
factors, and Career, Job and Organizational experience,
to the Career satisfaction of managers. SPSS software was used for
parametric and non-parametric statistical analyses. Career satisfaction
had positive impacts with their Transformational leadership style, and
their relationships with the immediate superior. Impact of sociodemographic
factors, and career exposure to career satisfaction was
assessed.