Abstract: Despite the internet, which is one of the mass media
that has become quite common in recent years, the relationship of
Advertisement with Television and Cinema, which have always
drawn attention of researchers as basic media and where visual use is
in the foreground, have also become the subject of various studies.
Based on the assumption that the known fundamental effects of
advertisements on consumers are closely related to the creative
process of advertisements as well as the nature and characteristics of
the medium where they are used, these basic mass media (Television
and Cinema) and the consumer motivations of the advertisements
they broadcast have become a focus of study.
Given that the viewers of the mass media in question have shifted
from a passive position to a more active one especially in recent years
and approach contents of advertisements, as they do all contents, in a
more critical and “pitiless" manner, it is possible to say that
individuals make more use of advertisements than in the past and
combine their individual goals with the goals of the advertisements.
This study, which aims at finding out what the goals of these new
individual advertisement use are, how they are shaped by the distinct
characteristics of Television and Cinema, where visuality takes
precedence as basic mass media, and what kind of places they occupy
in the minds of consumers, has determined consumers- motivations
as: “Entertainment", “Escapism", “Play", “Monitoring/Discovery",
“Opposite Sex" and “Aspirations and Role Models".
This study intends to reveal the differences or similarities among
the needs and hence the gratifications of viewers who consume
advertisements on Television or at the Cinema, which are two basic
media where visuality is prioritized.
Abstract: Sequences of execution of algorithms in an interactive
manner using multimedia tools are employed in this paper. It helps to
realize the concept of fundamentals of algorithms such as searching
and sorting method in a simple manner. Visualization gains more
attention than theoretical study and it is an easy way of learning
process. We propose methods for finding runtime sequence of each
algorithm in an interactive way and aims to overcome the drawbacks
of the existing character systems. System illustrates each and every
step clearly using text and animation. Comparisons of its time
complexity have been carried out and results show that our approach
provides better perceptive of algorithms.
Abstract: It has formed an essential issue that Climate Change, composed of highly knowledge complexity, reveals its significant impact on human existence. Therefore, specific national policies, some of which present the educational aspects, have been published for overcoming the imperative problem. Accordingly, the study aims to analyze as well as integrate the relationship between Climate Change and environmental education and apply the perspective of concept map to represent the knowledge contents and structures of Climate Change; by doing so, knowledge contents of Climate Change could be represented in an even more comprehensive way and manipulated as the tool for environmental education. The method adapted for this study is knowledge conversion model compounded of the platform for experts and teachers, who were the participants for this study, to cooperate and combine each participant-s standpoints into a complete knowledge framework that is the foundation for structuring the concept map. The result of this research contains the important concepts, the precise propositions and the entire concept map for representing the robust concepts of Climate Change.
Abstract: Existing ground movement surveillance technologies
at airports are subjected to limitations due to shadowing effects or
multiple reflections. Therefore, there is a strong demand for a new
sensing technology, which will be cost effective and will provide
detection of non-cooperative targets under any weather conditions.
This paper aims to present a new intelligent system, developed
within the framework of the EC-funded ISMAEL project, which is
based on a new magnetic sensing technology and provides detection,
tracking and automatic classification of targets moving on the airport
surface. The system is currently being installed at two European
airports. Initial experimental results under real airport traffic
demonstrate the great potential of the proposed system.
Abstract: There has been a growing interest in utilizing surfactants in remediation processes to separate the hydrophobic volatile organic compounds (HVOCs) from aqueous solution. One attractive process is cloud point extraction (CPE), which utilizes nonionic surfactants as a separating agent. Since the surfactant cost is a key determination of the economic viability of the process, it is important that the surfactants are recycled and reused. This work aims to study the performance of the co-current vacuum stripping using a packed column for HVOCs removal from contaminated surfactant solution. Six types HVOCs are selected as contaminants. The studied surfactant is the branched secondary alcohol ethoxylates (AEs), Tergitol TMN-6 (C14H30O2). The volatility and the solubility of HVOCs in surfactant system are determined in terms of an apparent Henry’s law constant and a solubilization constant, respectively. Moreover, the HVOCs removal efficiency of vacuum stripping column is assessed in terms of percentage of HVOCs removal and the overall liquid phase volumetric mass transfer coefficient. The apparent Henry’s law constant of benzenz , toluene, and ethyl benzene were 7.00×10-5, 5.38×10-5, 3.35× 10-5 respectively. The solubilization constant of benzene, toluene, and ethyl benzene were 1.71, 2.68, 7.54 respectively. The HVOCs removal for all solute were around 90 percent.
Abstract: MultiProtocol Label Switching (MPLS) is an
emerging technology that aims to address many of the existing issues
associated with packet forwarding in today-s Internetworking
environment. It provides a method of forwarding packets at a high
rate of speed by combining the speed and performance of Layer 2
with the scalability and IP intelligence of Layer 3. In a traditional IP
(Internet Protocol) routing network, a router analyzes the destination
IP address contained in the packet header. The router independently
determines the next hop for the packet using the destination IP
address and the interior gateway protocol. This process is repeated at
each hop to deliver the packet to its final destination. In contrast, in
the MPLS forwarding paradigm routers on the edge of the network
(label edge routers) attach labels to packets based on the forwarding
Equivalence class (FEC). Packets are then forwarded through the
MPLS domain, based on their associated FECs , through swapping
the labels by routers in the core of the network called label switch
routers. The act of simply swapping the label instead of referencing
the IP header of the packet in the routing table at each hop provides
a more efficient manner of forwarding packets, which in turn allows
the opportunity for traffic to be forwarded at tremendous speeds and
to have granular control over the path taken by a packet. This paper
deals with the process of MPLS forwarding mechanism,
implementation of MPLS datapath , and test results showing the
performance comparison of MPLS and IP routing. The discussion
will focus primarily on MPLS IP packet networks – by far the
most common application of MPLS today.
Abstract: Abu Dhabi is one of the fastest developed cities in the region. On top of all the current and future environmental challenges, Abu Dhabi aims to be among the top governments in the world in sustainable development. Abu Dhabi plans to create an attractive, livable and sustainable managed urban environment in which all necessary services and infrastructure are provided in a sustainable and timely manner. Abu Dhabi is engaged in a difficult challenge to develop credible environmental indicators that would assess the ambitious environmental targets. The aim of those indicators is to provide reliable guidance to decision makers and the public concerning key factors that determine the state of urban environment and identify major areas for policy intervention. In order to ensure sustainable development in UAE in general, and of Abu Dhabi City in particular, relevant and contextual environmental indicators need to be carefully considered. These indicators provide a gauge at a national government scale of how close countries are to establish environmental policy goals. The environment indicators assist city decision-making in such areas as identification of significant environmental aspects and observation of environmental performance trends. Those can help to find ways of reducing environmental pollution and in improving eco-efficiency. This paper outlines recent strategies implemented in Abu Dhabi that aims to improve the sustainable performance of the city-s built environment. The paper explores the variety of current and possible indicators at different levels and their roles in the development of the city.
Abstract: Environment both endowed and built are essential for
tourism. However tourism and environment maintains a complex
relationship, where in most cases environment is at the receiving end.
Many tourism development activities have adverse environmental
effects, mainly emanating from construction of general infrastructure
and tourism facilities. These negative impacts of tourism can lead to
the destruction of precious natural resources on which it depends.
These effects vary between locations; and its effect on a hill
destination is highly critical. This study aims at developing a
Sustainable Tourism Planning Model for an environmentally
sensitive tourism destination in Kerala, India. Being part of the
Nilgiri mountain ranges, Munnar falls in the Western Ghats, one of
the biological hotspots in the world. Endowed with a unique high
altitude environment Munnar inherits highly significant ecological
wealth. Giving prime importance to the protection of this ecological
heritage, the study proposes a tourism planning model with resource
conservation and sustainability as the paramount focus. Conceiving a
novel approach towards sustainable tourism planning, the study
proposes to assess tourism attractions using Ecological Sensitivity
Index (ESI) and Tourism Attractiveness Index (TAI). Integration of
these two indices will form the Ecology – Tourism Matrix (ETM),
outlining the base for tourism planning in an environmentally
sensitive destination. The ETM Matrix leads to a classification of
tourism nodes according to its Conservation Significance and
Tourism Significance. The spatial integration of such nodes based on
the Hub & Spoke Principle constitutes sub – regions within the STZ.
Ensuing analyses lead to specific guidelines for the STZ as a whole,
specific tourism nodes, hubs and sub-regions. The study results in a
multi – dimensional output, viz., (1) Classification system for tourism
nodes in an environmentally sensitive region/ destination (2)
Conservation / Tourism Development Strategies and Guidelines for
the micro and macro regions and (3) A Sustainable Tourism Planning
Tool particularly for Ecologically Sensitive Destinations, which can
be adapted for other destinations as well.
Abstract: The study aims to develop a framework of social
network management to enhance customer relationship. Social
network management of this research is derived from social network
site management, individual and organization social network usage
motivation. The survey was conducted with organization employees
who have used social network to interact with customers. The results
reveal that content, link, privacy and security, page design and
interactivity are the major issues of social network site management.
Content, link, privacy and security, individual and organization
motivation have major impacts on encouraging business knowledge
sharing among employees. Moreover, Page design and interactivity,
content, organization motivation and knowledge sharing can improve
customer relationships.
Abstract: The urban centers within northeastern Brazil are
mainly influenced by the intense rainfalls, which can occur after long
periods of drought, when flood events can be observed during such
events. Thus, this paper aims to study the rainfall frequencies in such
region through the wavelet transform. An application of wavelet
analysis is done with long time series of the total monthly rainfall
amount at the capital cities of northeastern Brazil. The main
frequency components in the time series are studied by the global
wavelet spectrum and the modulation in separated periodicity bands
were done in order to extract additional information, e.g., the 8 and
16 months band was examined by an average of all scales, giving a
measure of the average annual variance versus time, where the
periods with low or high variance could be identified. The important
increases were identified in the average variance for some periods,
e.g. 1947 to 1952 at Teresina city, which can be considered as high
wet periods. Although, the precipitation in those sites showed similar
global wavelet spectra, the wavelet spectra revealed particular
features. This study can be considered an important tool for time
series analysis, which can help the studies concerning flood control,
mainly when they are applied together with rainfall-runoff
simulations.
Abstract: Background Contact lens (CL) wear can cause
changes in blinking and corneal staining. Aims and Objectives To
determine the effects of CL materials (HEMA and SiHy) on
spontaneous blink rate, blinking patterns and corneal staining after 2
months of wear. Methods Ninety subjects in 3 groups (control,
HEMA and SiHy) were assessed at baseline and 2-months. Blink rate
was recorded using a video camera. Blinking patterns were assessed
with digital camera and slit lamp biomicroscope. Corneal staining
was graded using IER grading scale Results There were no significant
differences in all parameters at baseline. At 2 months, CL wearers
showed significant increment in average blink rate (F1.626, 47.141 =
7.250, p = 0.003; F2,58 = 6.240, p = 0.004) and corneal staining (χ2
2,
n=30 = 31.921, p < 0.001; χ2
2, n=30 = 26.909, p < 0.001). Conclusion
Blinking characteristics and corneal staining were not influence by
soft CL materials.
Abstract: This research uses computational linguistics, an area of study that employs a computer to process natural language, and aims at discerning the patterns that exist in declarative sentences used in technical texts. The approach is mathematical, and the focus is on instructional texts found on web pages. The technique developed by the author and named the MAYA Semantic Technique is used here and organized into four stages. In the first stage, the parts of speech in each sentence are identified. In the second stage, the subject of the sentence is determined. In the third stage, MAYA performs a frequency analysis on the remaining words to determine the verb and its object. In the fourth stage, MAYA does statistical analysis to determine the content of the web page. The advantage of the MAYA Semantic Technique lies in its use of mathematical principles to represent grammatical operations which assist processing and accuracy if performed on unambiguous text. The MAYA Semantic Technique is part of a proposed architecture for an entire web-based intelligent tutoring system. On a sample set of sentences, partial semantics derived using the MAYA Semantic Technique were approximately 80% accurate. The system currently processes technical text in one domain, namely Cµ programming. In this domain all the keywords and programming concepts are known and understood.
Abstract: The accelerated growth in aircraft industries desire
effectual schemes, programs, innovative designs of advanced systems
and facilities to accomplish the augmenting need for home-free air
transportation. In this paper, a contemporary conceptual design of a
cambered airfoil has been proposed in order to providing augmented
effective lift force relative to the airplane, and to eliminating
drawbacks and limitations of an airfoil in a commercial airplane by
using a kind of smart materials. This invention of an unsymmetrical
airfoil structure utilizes the amplified air momentum around the
airfoil and increased camber length to providing improved aircraft
performance and assist to enhancing the reliability of the aircraft
components. Moreover, this conjectured design helps to reducing
airplane weight and total drag.
Abstract: 17α-ethinylestradiol (EE2) is a recalcitrant micropollutant which is found in small amounts in municipal wastewater. But these small amounts still adversely affect for the reproductive function of aquatic organisms. Evidence in the past suggested that full-scale WWTPs equipped with nitrification process enhanced the removal of EE2 in the municipal wastewater. EE2 has been proven to be able to be transformed by ammonia oxidizing bacteria (AOB) via co-metabolism. This research aims to clarify the EE2 degradation pattern by different consortium of ammonia oxidizing microorganism (AOM) including AOA (ammonia oxidizing archaea) and investigate contribution between the existing ammonia monooxygenase (AMO) and new synthesized AOM. The result showed that AOA or AOB of N. oligotropha cluster in enriched nitrifying activated sludge (NAS) from 2mM and 5mM, commonly found in municipal WWTPs, could degrade EE2 in wastewater via co-metabolism. Moreover, the investigation of the contribution between the existing ammonia monooxygenase (AMO) and new synthesized AOM demonstrated that the new synthesized AMO enzyme may perform ammonia oxidation rather than the existing AMO enzyme or the existing AMO enzyme may has a small amount to oxidize ammonia.
Abstract: Biclustering aims at identifying several biclusters that
reveal potential local patterns from a microarray matrix. A bicluster is
a sub-matrix of the microarray consisting of only a subset of genes
co-regulates in a subset of conditions. In this study, we extend the
motif of subspace clustering to present a K-biclusters clustering (KBC)
algorithm for the microarray biclustering issue. Besides minimizing
the dissimilarities between genes and bicluster centers within all
biclusters, the objective function of the KBC algorithm additionally
takes into account how to minimize the residues within all biclusters
based on the mean square residue model. In addition, the objective
function also maximizes the entropy of conditions to stimulate more
conditions to contribute the identification of biclusters. The KBC
algorithm adopts the K-means type clustering process to efficiently
make the partition of K biclusters be optimized. A set of experiments
on a practical microarray dataset are demonstrated to show the
performance of the proposed KBC algorithm.
Abstract: Roadways in Amman city face many problems consequent upon poor drainage systems. Evaluation tools are necessary to identify those roads needing improvement in their drainage system, and those needing regular maintenance. This work aims at evaluating drainage conditions in selected roadways in Amman city with the intent of identifying the problems encountered in their drainage systems. Three sites in the vicinity of Amman city have been selected and then inspected via several field visits to determine the state of their existing drainage systems and define the major problems encountered in these systems. The evaluation tool used in this study is based on visual inspection supported by photographs that depicted the defined problems. Following the field assessment, the drainage system in each road was rated as excellent, fair, good, or poor. The study reveals that more than 60% of the roadways in the selected sites were in poor drainage conditions, which lead to tremendous environmental problems. This assessment serves as a guide for local decision makers to help plan for the maintenance of Amman city roadways drainage systems, and propose ways of managing the associated problems.
Abstract: The paper describes the futures trading and aims to
design the speculators trading strategy. The problem is formulated as
the decision making task and such as is solved. The solution of the
task leads to complex mathematical problems and the approximations
of the decision making is demanded. Two kind of approximation are
used in the paper: Monte Carlo for the multi-step prediction and
iteration spread in time for the optimization. The solution is applied to the real-market data and the results of the off-line experiments are
presented.
Abstract: Cloud computing is becoming more and more matured over the last few years and consequently the demands for better cloud services is increasing rapidly. One of the research topics to improve cloud services is the desktop computing in virtualized environment. This paper aims at the development of an adaptive virtual desktop service in cloud computing platform based on our previous research on the virtualization technology. We implement cloud virtual desktop and application software streaming technology that make it possible for providing Virtual Desktop as a Service (VDaaS). Given the development of remote desktop virtualization, it allows shifting the user’s desktop from the traditional PC environment to the cloud-enabled environment, which is stored on a remote virtual machine rather than locally. This proposed effort has the potential to positively provide an efficient, resilience and elastic environment for online cloud service. Users no longer need to burden the platform maintenances and drastically reduces the overall cost of hardware and software licenses. Moreover, this flexible remote desktop service represents the next significant step to the mobile workplace, and it lets users access their desktop environments from virtually anywhere.
Abstract: Typhoon Morakot hit Taiwan in 2009 and caused
severe damages. The government employs a compulsory relocation
strategy for post-disaster reconstruction. This study analyzes the
impact of this strategy on community solidarity. It employs a multiple
approach for data collection, including semi-structural interview,
secondary data, and documentation. The results indicate that the
government-s strategy for distributing housing has led to conflicts
within the communities. In addition, the relocating process has
stimulated tensions between victims of the disaster and those residents
whose lands were chosen to be new sites for relocation. The
government-s strategy of “collective relocation" also worsened
community integration. In addition, the fact that a permanent housing
community may accommodate people from different places also posts
challenge for the development of new inter-personal relations in the
communities. This study concludes by emphasizing the importance of
bringing social, economic and cultural aspects into consideration for
post-disaster relocation..
Abstract: Sustainability and sustainable development have been
the main theme of many international conferences, such the UN Rio
de Janeiro 1992 Earth Summit This was followed by the appearance
of the global conferences at the late of the nineties and the early of
2000 to confirm the importance of the sustainable development .it
was focused on the importance of the economic development as it is
considered an effective tool in the operations of the sustainable
development. Industry plays a critical role in technological
innovations and research and development activities, which are
crucial for the economic and social development of any country.
Transportation and mobility are an important part or urban
economics and the quality of life. To analyze urban transportation
and its environmental impacts, a comprehensive approach is needed.
So this research aims to apply new approach for the development of
the urban communities that insure the continuity and facing the
deterioration. This approach aims to integrate sustainable transport
solutions with economic development and community development.
For that purpose we will concentrate on one of the most sustainable
cities in the world (Curitiba in Brazil) which provides the world with
a model in how to integrate sustainable transport considerations into
business development, road infrastructure development, and local
community development.