Abstract: Advertising is one of the important marketing
strategies and the choice of media is an important aspect of
effectiveness of advertising media. The two most popular advertising
media, TV and web media are highly effective in creating successful
advertisements as they influence the purchase decision of the
viewers. Although TV and web are electronic media, they are unique
in their features and traits of advertising. Hence, the present study
attempts to analyze the influence of these two media towards buying
behavior of the viewers. The two media are analyzed separately to
determine its level of influence towards buying behavior and finally a
comparative analysis of these media is attempted to find the
difference in their level of influence.
Abstract: Based on the Lagrangian for the Gross –Pitaevskii
equation as derived by H. Sakaguchi and B.A Malomed [5] we have
derived a double well model for the nonlinear optical lattice. This
model explains the various features of nonlinear optical lattices.
Further, from this model we obtain and simulate the probability for
tunneling from one well to another which agrees with experimental
results [4].
Abstract: Owing to the stringent environmental legislations,
CO2 capture and sequestration is one of the viable solutions to reduce
the CO2 emissions from various sources. In this context, Ionic liquids
(ILs) are being investigated as suitable absorption media for CO2
capture. Due to their non-evaporative, non-toxic, and non-corrosive
nature, these ILs have the potential to replace the existing solvents
like aqueous amine solutions for CO2 separation technologies. Thus,
the present work aims at studying the important aspects such as the
interactions of CO2 molecule with different anions (F-, Br-, Cl-, NO3
-,
BF4
-, PF6
-, Tf2N-, and CF3SO3
-) that are commonly used in ILs
through molecular modeling. In this, the minimum energy structures
have been obtained using Ab initio based calculations at MP2
(Moller-Plesset perturbation) level. Results revealed various degrees
of distortion of CO2 molecule (from its linearity) with the anions
studied, most likely due to the Lewis acid-base interactions between
CO2 and anion. Furthermore, binding energies for the anion-CO2
complexes were also calculated. The implication of anion-CO2
interactions to the solubility of CO2 in ionic liquids is also discussed.
Abstract: Linear and weakly nonlinear analysis of shallow wake
flows is presented in the present paper. The evolution of the most
unstable linear mode is described by the complex Ginzburg-Landau
equation (CGLE). The coefficients of the CGLE are calculated
numerically from the solution of the corresponding linear stability
problem for a one-parametric family of shallow wake flows. It is
shown that the coefficients of the CGLE are not so sensitive to the
variation of the base flow profile.
Abstract: There has been gradual progress of late in construction projects, particularly in big-scale megaprojects. Due to the long-term construction period, however, with large-scale budget investment, lack of construction management technologies, and increase in the incomplete elements of project schedule management, a plan to conduct efficient operations and to ensure business safety is required. In particular, as the project management information system (PMIS) is meant for managing a single project centering on the construction phase, there is a limitation in the management of program-scale businesses like megaprojects. Thus, a program management information system (PgMIS) that includes program-level management technologies is needed to manage multiple projects. In this study, a support tool was developed for managing the cost and schedule information occurring in the construction phase, at the program level. In addition, a case study on the developed support tool was conducted to verify the usability of the system. With the use of the developed support tool program, construction managers can monitor the progress of the entire project and of the individual subprojects in real time.
Abstract: In this paper, we propose a novel approach for image
segmentation via fuzzification of Rènyi Entropy of Generalized
Distributions (REGD). The fuzzy REGD is used to precisely measure
the structural information of image and to locate the optimal
threshold desired by segmentation. The proposed approach draws
upon the postulation that the optimal threshold concurs with
maximum information content of the distribution. The contributions
in the paper are as follow: Initially, the fuzzy REGD as a measure of
the spatial structure of image is introduced. Then, we propose an
efficient entropic segmentation approach using fuzzy REGD.
However the proposed approach belongs to entropic segmentation
approaches (i.e. these approaches are commonly applied to grayscale
images), it is adapted to be viable for segmenting color images.
Lastly, diverse experiments on real images that show the superior
performance of the proposed method are carried out.
Abstract: In the paper, the performance of quasi-synchronous
CDMA (QS-CDMA) system, which can allow an increased timing
error in synchronized access, is discussed. Average BER performance
of the system is analyzed in the condition of different access timing
error and different asynchronous users by simulation in AWGN
channel. The results show that QS-CDMA system is shown to have
great performance gain over the asynchronous system when access
timing error is within a few chips and asynchronous users is tolerable.
However, with access timing error increasing and asynchronous users
increasing, the performance of QS-CDMA will degrade. Also, we can
determine the number of tolerable asynchronous users for different
access timing error by simulation figures.
Abstract: South Africa is facing a crisis with not being able to produce enough graduates in the scarce skills areas to sustain economic growth. The crisis is fuelled by a school system that does not produce enough potential students with Mathematics, Accounting and Science. Since the introduction of the new school curriculum in 2008, there is no longer an option to take pure maths on a standard grade level. Instead, only two mathematical subjects are offered: pure maths (which is on par with higher grade maths) and mathematical literacy. It is compulsory to take one or the other. As a result, lees student finishes Grade 12 with pure mathematics every year. This national problem needs urgent attention if South Africa is to make any headway in critical skills development as mathematics is a gateway to scarce skills professions. Higher education institutions initiated several initiatives in an attempt to address the above, including preparatory courses, bridging programmes and extended curricula with foundation provisions. In view of the above, and government policy directives to broaden access in the scarce skills areas to increase student throughput, foundation provision was introduced for Commerce and Information Technology programmes at the Vaal Triangle Campus (VTC) of North-West University (NWU) in 2010. Students enrolling for extended programmes do not comply with the minimum prerequisites for the normal programmes. The question then arises as to whether these programmes have the intended impact? This paper reports the results of a two year longitudinal study, tracking the first year academic achievement of the two cohorts of enrolments since 2010. The results provide valuable insight into the structuring of an extended programme and its potential impact.
Abstract: Many supervised induction algorithms require discrete
data, even while real data often comes in a discrete
and continuous formats. Quality discretization of continuous
attributes is an important problem that has effects on speed,
accuracy and understandability of the induction models. Usually,
discretization and other types of statistical processes are applied
to subsets of the population as the entire population is practically
inaccessible. For this reason we argue that the discretization
performed on a sample of the population is only an estimate of
the entire population. Most of the existing discretization methods,
partition the attribute range into two or several intervals using
a single or a set of cut points. In this paper, we introduce a
technique by using resampling (such as bootstrap) to generate
a set of candidate discretization points and thus, improving the
discretization quality by providing a better estimation towards
the entire population. Thus, the goal of this paper is to observe
whether the resampling technique can lead to better discretization
points, which opens up a new paradigm to construction of
soft decision trees.
Abstract: In this paper a numerical simulation of electric and
hydrodynamic fields distribution in an electrofilter for dielectric
liquids cell is made. The simulation is made with the purpose to
determine the trajectory of particles that moves under the action of
external force in an electric and hydrodynamic field created inside of
an electrofilter for dielectric liquids. Particle trajectory is analyzed
for a dielectric liquid-solid particles suspension.
Abstract: The medical studies often require different methods
for parameters selection, as a second step of processing, after the
database-s designing and filling with information. One common
task is the selection of fields that act as risk factors using wellknown
methods, in order to find the most relevant risk factors and
to establish a possible hierarchy between them. Different methods
are available in this purpose, one of the most known being the
binary logistic regression. We will present the mathematical
principles of this method and a practical example of using it in the
analysis of the influence of 10 different psychiatric diagnostics
over 4 different types of offences (in a database made from 289
psychiatric patients involved in different types of offences).
Finally, we will make some observations about the relation
between the risk factors hierarchy established through binary
logistic regression and the individual risks, as well as the results of
Chi-squared test. We will show that the hierarchy built using the
binary logistic regression doesn-t agree with the direct order of risk
factors, even if it was naturally to assume this hypothesis as being
always true.
Abstract: A 3D simulation study for an incompressible
slip flow around a spherical aerosol particle was performed.
The full Navier-Stokes equations were solved and the velocity
jump at the gas-particle interface was treated numerically by
imposition of the slip boundary condition. Analytical solution
to the Stokesian slip flow past a spherical particle was used as
a benchmark for code verification, and excellent agreement
was achieved. The Simulation results showed that in addition
to the Knudsen number, the Reynolds number affects the slip
correction factor. Thus, the Cunningham-based slip corrections
must be augmented by the inclusion of the effect of
Reynolds number for application to Lagrangian tracking of
fine particles. A new expression for the slip correction factor
as a function of both Knudsen number and Reynolds number
was developed.
Abstract: A CFD software was employed to analyze the
characteristics of the flat round porous aerostatic bearings. The effects
of gap between the bearing and the guide way and the porosity of the
porous material on the load capacity of the bearing were studied. The
adequacy of the simulation model and the approach was verified. From
the parametric study, it is found that the depth of the flow path does not
influence the load capacity of the bearing; the load capacity of the
bearing will decrease if the thickness of the porous material increases
or the porous material protrudes above the bearing housing; the
variation of the chamfer at the edge of the bearing does not affect the
bearing load capacity. For a bearing with an air gap of 5μm and a
porosity of 0.1, the average load capacity and the pressure distribution
of the bearing are nearly unchanged no matter the bearing moves at a
constant or a varying speed.
Abstract: The aim of this study is to investigate the kinematics of undulatory elongated fish swimming against a velocity flow. We perform the experiments on European eel Anguilla Anguilla swimming in a hydrodynamic re-circulating tank with the velocity flow fixed at 0.2 m/s. We find that the undulating shape of overall eel body changes when it swims slantwise from the flow direction, by comparison to axial undulation shape. We examine this kinematics and we propose a general equation describing the lateral position of undulation body taking into account the direction of the eel-s swimming.
Abstract: This article is based on the technique which is called
Discrete Parameter Tracking (DPT). First introduced by A. A. Azab
[8] which is applicable for less order reference model. The order of
the reference model is (n-l) and n is the number of the adjustable
parameters in the physical plant.
The technique utilizes a modified gradient method [9] where the
knowledge of the exact order of the nonadaptive system is not
required, so, as to eliminate the identification problem. The
applicability of the mentioned technique (DPT) was examined
through the solution of several problems.
This article introduces the solution of a third order system with
three adjustable parameters, controlled according to second order
reference model. The adjustable parameters have great initial error
which represent condition.
Computer simulations for the solution and analysis are provided
to demonstrate the simplicity and feasibility of the technique.
Abstract: This paper presents the H-ARQ techniques comparison for OFDM systems with a new family of non-binary LDPC codes which has been developed within the EU FP7 DAVINCI project. The punctured NB-LDPC codes have been used in a simulated model of the transmission system. The link level performance has been evaluated in terms of spectral efficiency, codeword error rate and average number of retransmissions. The NB-LDPC codes can be easily and effective implemented with different methods of the retransmission needed if correct decoding of a codeword failed. Here the Optimal Symbol Selection method is proposed as a Chase Combining technique.
Abstract: An ontology is widely used in many kinds of applications as a knowledge representation tool for domain knowledge. However, even though an ontology schema is well prepared by domain experts, it is tedious and cost-intensive to add instances into the ontology. The most confident and trust-worthy way to add instances into the ontology is to gather instances from tables in the related Web pages. In automatic populating of instances, the primary task is to find the most proper concept among all possible concepts within the ontology for a given table. This paper proposes a novel method for this problem by defining the similarity between the table and the concept using the overlap of their properties. According to a series of experiments, the proposed method achieves 76.98% of accuracy. This implies that the proposed method is a plausible way for automatic ontology population from Web tables.
Abstract: Multi-agent communication of Semantic Web
information cannot be realized without the need to reason with
ontology and agent locations. This is because for an agent to be able to
reason with an external semantic web ontology, it must know where
and how to access to that ontology. Similarly, for an agent to be able to
communicate with another agent, it must know where and how to send
a message to that agent. In this paper we propose a framework of an
agent which can reason with ontology and agent locations in order to
perform reasoning with multiple distributed ontologies and perform
communication with other agents on the semantic web. The agent
framework and its communication mechanism are formulated entirely
in meta-logic.
Abstract: These paper, we approximate the average run length
(ARL) for CUSUM chart when observation are an exponential first
order moving average sequence (EMA1). We used Gauss-Legendre
numerical scheme for integral equations (IE) method for approximate
ARL0 and ARL1, where ARL in control and out of control,
respectively. We compared the results from IE method and exact
solution such that the two methods perform good agreement.
Abstract: Anaerobic Digestion has become a promising
technology for biological transformation of organic fraction of the
municipal solid wastes (MSW). In order to represent the kinetic
behavior of such biological process and thereby to design a reactor
system, development of a mathematical model is essential.
Addressing this issue, a simplistic mathematical model has been
developed for anaerobic digestion of MSW in a continuous flow
reactor unit under homogeneous steady state condition. Upon
simulated hydrolysis, the kinetics of biomass growth and substrate
utilization rate are assumed to follow first order reaction kinetics.
Simulation of this model has been conducted by studying sensitivity
of various process variables. The model was simulated using typical
kinetic data of anaerobic digestion MSW and typical MSW
characteristics of Kolkata. The hydraulic retention time (HRT) and
solid retention time (SRT) time were mainly estimated by varying
different model parameters like efficiency of reactor, influent
substrate concentration and biomass concentration. Consequently,
design table and charts have also been prepared for ready use in the
actual plant operation.