Abstract: The purposes of this research were 1) to study
consumer-based equity of luxury brands, 2) to study consumers-
purchase intention for luxury brands, 3) to study direct factors
affecting purchase intention towards luxury brands, and 4) to study
indirect factors affecting purchase intention towards luxury brands
through brand consciousness and brand equity to analyze information
by descriptive statistic and hierarchical stepwise regression analysis.
The findings revealed that the eight variables of the framework which
were: need for uniqueness, normative susceptibility, status
consumption, brand consciousness, brand awareness, perceived
quality, brand association, and brand loyalty affected the purchase
intention of the luxury brands (at the significance of 0.05). Brand
Loyalty had the strongest direct effect while status consumption had
the strongest indirect effect affecting the purchase intention towards
luxury brands. Brand consciousness and brand equity had the
mediators through the purchase intention of the luxury brands (at the
significance of 0.05).
Abstract: The genre of fantasy depicts a world of imagine that triggers popular interest from a created view of world, and a fantasy is defined as a story that illustrates a world of imagine where scientific or horror elements are stand in its center. This study is not focused on the narrative of the fantasy, i.e. not on the adventurous story, but is concentrated on the image of the fantasy to work on its relationship with intended themes and differences among cultures due to meanings of materials. As for films, we have selected some films in the 2000's that are internationally recognized as expressing unique images of fantasy containing the theme of love in them. The selected films are 5 pieces including two European films, Amelie from Montmartre (2001) and The Science of Sleep (2005) and three Asian films, Citizen Dog from Thailand (2004), Memories of Matsuko from Japan (2006), and I'm a Cyborg, but That's OK from Korea (2006). These films share some common characteristics to the effect that they give tiny lessons and feelings for life with expressions of fantasy images as if they were fairy tales for adults and that they lead the audience to reflect on their days and revive forgotten dreams of childhood. We analyze the images of fantasy in each of the films on the basis of the elements of Mise-en-Scène (setting and props, costume, hair and make-up, facial expressions and body language, lighting and color, positioning of characters, and objects within a frame).
Abstract: In this paper, a two-channel secure communication
using fractional chaotic systems is presented. Conditions for chaos
synchronization have been investigated theoretically by using Laplace
transform. To illustrate the effectiveness of the proposed scheme, a
numerical example is presented. The keys, key space, key selection
rules and sensitivity to keys are discussed in detail. Results show that
the original plaintexts have been well masked in the ciphertexts yet
recovered faithfully and efficiently by the present schemes.
Abstract: This work aims to reduce the read power consumption
as well as to enhance the stability of the SRAM cell during the read
operation. A new 10-transisor cell is proposed with a new read
scheme to minimize the power consumption within the memory core.
It has separate read and write ports, thus cell read stability is
significantly improved. A 16Kb SRAM macro operating at 1V
supply voltage is demonstrated in 65 nm CMOS process. Its read
power consumption is reduced to 24% of the conventional design.
The new cell also has lower leakage current due to its special bit-line
pre-charge scheme. As a result, it is suitable for low-power mobile
applications where power supply is restricted by the battery.
Abstract: The purpose of this paper primarily intends to develop GIS interface for estimating sequences of stream-flows at ungauged stations based on known flows at gauged stations. The integrated GIS interface is composed of three major steps. The first, precipitation characteristics using statistical analysis is the procedure for making multiple linear regression equation to get the long term mean daily flow at ungauged stations. The independent variables in regression equation are mean daily flow and drainage area. Traditionally, mean flow data are generated by using Thissen polygon method. However, method for obtaining mean flow data can be selected by user such as Kriging, IDW (Inverse Distance Weighted), Spline methods as well as other traditional methods. At the second, flow duration curve (FDC) is computing at unguaged station by FDCs in gauged stations. Finally, the mean annual daily flow is computed by spatial interpolation algorithm. The third step is to obtain watershed/topographic characteristics. They are the most important factors which govern stream-flows. In summary, the simulated daily flow time series are compared with observed times series. The results using integrated GIS interface are closely similar and are well fitted each other. Also, the relationship between the topographic/watershed characteristics and stream flow time series is highly correlated.
Abstract: Computer based geostatistical methods can offer effective data analysis possibilities for agricultural areas by using
vectorial data and their objective informations. These methods will help to detect the spatial changes on different locations of the large
agricultural lands, which will lead to effective fertilization for optimal yield with reduced environmental pollution. In this study, topsoil (0-20 cm) and subsoil (20-40 cm) samples were taken from a
sugar beet field by 20 x 20 m grids. Plant samples were also collected
from the same plots. Some physical and chemical analyses for these
samples were made by routine methods. According to derived variation coefficients, topsoil organic matter (OM) distribution was more than subsoil OM distribution. The highest C.V. value of
17.79% was found for topsoil OM. The data were analyzed
comparatively according to kriging methods which are also used
widely in geostatistic. Several interpolation methods (Ordinary,Simple and Universal) and semivariogram models (Spherical,
Exponential and Gaussian) were tested in order to choose the suitable
methods. Average standard deviations of values estimated by simple
kriging interpolation method were less than average standard
deviations (topsoil OM ± 0.48, N ± 0.37, subsoil OM ± 0.18) of measured values. The most suitable interpolation method was simple
kriging method and exponantial semivariogram model for topsoil,
whereas the best optimal interpolation method was simple kriging
method and spherical semivariogram model for subsoil. The results
also showed that these computer based geostatistical methods should
be tested and calibrated for different experimental conditions and semivariogram models.
Abstract: XML is an important standard of data exchange and
representation. As a mature database system, using relational database
to support XML data may bring some advantages. But storing XML in
relational database has obvious redundancy that wastes disk space,
bandwidth and disk I/O when querying XML data. For the efficiency
of storage and query XML, it is necessary to use compressed XML
data in relational database. In this paper, a compressed relational
database technology supporting XML data is presented. Original
relational storage structure is adaptive to XPath query process. The
compression method keeps this feature. Besides traditional relational
database techniques, additional query process technologies on
compressed relations and for special structure for XML are presented.
In this paper, technologies for XQuery process in compressed
relational database are presented..
Abstract: Ambiguities in effects of earthquake on various
structures in all earthquake codes would necessitate more study and
research concerning influential factors on dynamic behavior.
Previous studies which were done on different features in different
buildings play a major role in the type of response a structure makes
to lateral vibrations. Diagnosing each of these irregularities can help
structure designers in choosing appropriate setbacks for decreasing
possible damages. Therefore vertical setback is one of the irregularity
factors in the height of the building where can be seen in skyscrapers
and hotels. Previous researches reveal notable changes in the place of
these setbacks showing dynamic response of the structure.
Consequently analyzing 48 models of concrete frames for 3, 6 and 9
stories heights with three different bays in general shape of a surface
decline by height have been constructed in ETABS2000 software,
and then the shape effect of each and every one of these frames in
period scale has been discussed. The result of this study reveals that
not only mass, stiffness and height but also shape of the frame is
influential.
Abstract: This paper presents a novel method that allows an
agent host to delegate its signing power to an anonymous mobile
agent in such away that the mobile agent does not reveal any information about its host-s identity and, at the same time, can be authenticated by the service host, hence, ensuring fairness of service
provision. The solution introduces a verification server to verify the
signature generated by the mobile agent in such a way that even if colluding with the service host, both parties will not get more information than what they already have. The solution incorporates
three methods: Agent Signature Key Generation method, Agent
Signature Generation method, Agent Signature Verification method.
The most notable feature of the solution is that, in addition to allowing secure and anonymous signature delegation, it enables
tracking of malicious mobile agents when a service host is attacked. The security properties of the proposed solution are analyzed, and the solution is compared with the most related work.
Abstract: Channel junctions can be analyzed in two ways of
division (lateral intake) and combined flows (confluence). The
present paper investigates 3D flow pattern at lateral intake using
Navier-Stokes equation and κ -ε (RNG) turbulent model. The
equations are solved by Finite-Volume Method (FVM) and results
are compared with the experimental data of (Barkdoll, B.D., 1997)
to test the validity of the findings. Comparison of the results with
the experimental data indicated a close proximity between the two
sets of data which suggest a very close simulation. Results further
indicated an inverse relation between the effects of discharge ratio
( r Q ) on the length and width of the separation zone. In other words,
as the discharge ration increases, the length and width of separation
zone decreases.
Abstract: In this paper, we propose a new seed projection method for solving shifted systems with multiple right-hand sides. This seed projection method uses a seed selection strategy. Numerical experiments are presented to show the efficiency of the newly method.
Abstract: Wireless sensor networks is an emerging technology
that serves as environment monitors in many applications. Yet
these miniatures suffer from constrained resources in terms of
computation capabilities and energy resources. Limited energy
resource in these nodes demands an efficient consumption of that
resource either by developing the modules itself or by providing
an efficient communication protocols. This paper presents a
comprehensive summarization and a comparative study of the
available MAC protocols proposed for Wireless Sensor Networks
showing their capabilities and efficiency in terms of energy
consumption and delay guarantee.
Abstract: The study aimed to investigate the effect of rice types on chewing behaviours (chewing time, number of chews, and portion size) and bolus properties (bolus moisture content, solid loss, and particle size distribution (PSD)) in human subjects. Five cooked rice types including brown rice (BR), white rice (WR), parboiled white rice (PR), high amylose white rice (HR) and waxy white rice (WXR) were chewed by six subjects. The chewing behaviours were recorded and the food boluses were collected during mastication. Rice typeswere found to significantly influence all chewing parameters evaluated. The WXR and BR showed the most pronounced differences compared with other rice types. The initial moisture content of un-chewed WXR was lowest (43.39%) whereas those of other rice types were ranged from 66.86 to 70.33%. The bolus obtained from chewing the WXR contained lowest moisture content (56.43%) whilst its solid loss (22.03%) was not significant different from those of all rice types. In PSD evaluation using Mastersizer S, the diameter of particles measured was ranged between 4 to 3500 μm. The particle size of food bolus from BR, HR, and WXR contained much finer particles than those of WR and PR.
Abstract: After presenting the theory of calendar function of
Iran-s cross-vaults especially “Niasar" cross-vault in recent years,
there has been lots of doubts and uncertainty about this theory by
astrologists and archaeologists. According to this theory “Niasar
cross-vault and other cross-vaults of Iran has calendar function and
are constructed in a way that sunrise and sunset can be seen from one
of its openings in the beginning and middle of each season of year".
But, mentioning historical documentaries we conclude here that the
theory of calendar function of Iran-s cross-vaults does not have any
strong basis and individual cross-vaults had only religious function in
Iran.
Abstract: The environmental impact caused by industries is an issue that, in the last 20 years, has become very important in terms of society, economics and politics in Colombia. Particularly, the tannery process is extremely polluting because of uneffective treatments and regulations given to the dumping process and atmospheric emissions. Considering that, this investigation is intended to propose a management model based on the integration of Lean Supply Chain, Green Supply Chain, Cleaner Production and ISO 14001-2004, that prioritizes the strategic components of the organizations. As a result, a management model will be obtained and it will provide a strategic perspective through a systemic approach to the tanning process. This will be achieved through the use of Multicriteria Decision tools, along with Quality Function Deployment and Fuzzy Logic. The strategic approach that embraces the management model using the alignment of Lean Supply Chain, Green Supply Chain, Cleaner Production and ISO 14001-2004, is an integrated perspective that allows a gradual frame of the tactical and operative elements through the correct setting of the information flow, improving the decision making process. In that way, Small Medium Enterprises (SMEs) could improve their productivity, competitiveness and as an added value, the minimization of the environmental impact. This improvement is expected to be controlled through a Dashboard that helps the Organization measure its performance along the implementation of the model in its productive process.
Abstract: This paper aims to improve a fine lapping process of
hard disk drive (HDD) lapping machines by removing materials from
each slider together with controlling the strip height (SH) variation to
minimum value. The standard deviation is the key parameter to
evaluate the strip height variation, hence it is minimized. In this
paper, a design of experiment (DOE) with factorial analysis by twoway
analysis of variance (ANOVA) is adopted to obtain a
statistically information. The statistics results reveal that initial stripe
height patterns affect the final SH variation. Therefore, initial SH
classification using a radial basis function neural network is
implemented to achieve the proportional gain prediction.
Abstract: In this paper, a novel approach for robust trajectory tracking of induction motor drive is presented. By combining variable structure systems theory with fuzzy logic concept and neural network techniques, a new algorithm is developed. Fuzzy logic was used for the adaptation of the learning algorithm to improve the robustness of learning and operating of the neural network. The developed control algorithm is robust to parameter variations and external influences. It also assures precise trajectory tracking with the prescribed dynamics. The algorithm was verified by simulation and the results obtained demonstrate the effectiveness of the designed controller of induction motor drives which considered as highly non linear dynamic complex systems and variable characteristics over the operating conditions.
Abstract: This paper proposes fractal patterns for power quality
(PQ) detection using color relational analysis (CRA) based classifier.
Iterated function system (IFS) uses the non-linear interpolation in the
map and uses similarity maps to construct various fractal patterns of
power quality disturbances, including harmonics, voltage sag, voltage
swell, voltage sag involving harmonics, voltage swell involving
harmonics, and voltage interruption. The non-linear interpolation
functions (NIFs) with fractal dimension (FD) make fractal patterns
more distinguishing between normal and abnormal voltage signals.
The classifier based on CRA discriminates the disturbance events in a
power system. Compared with the wavelet neural networks, the test
results will show accurate discrimination, good robustness, and faster
processing time for detecting disturbing events.
Abstract: From the importance of the conference and its
constructive role in the studies discussion, there must be a strong
organization that allows the exploitation of the discussions in opening
new horizons. The vast amount of information scattered across the
web, make it difficult to find experts, who can play a prominent role
in organizing conferences. In this paper we proposed a new approach
of extracting researchers- information from various Web resources
and correlating them in order to confirm their correctness. As a
validator of this approach, we propose a service that will be useful to
set up a conference. Its main objective is to find appropriate experts,
as well as the social events for a conference. For this application we
us Semantic Web technologies like RDF and ontology to represent
the confirmed information, which are linked to another ontology
(skills ontology) that are used to present and compute the expertise.
Abstract: In this study we propose a novel monitor hydraulic
automatic gauge control (HAGC) system based on fuzzy feedforward
controller. This is used in the development of cold rolling
mill automation system to improve the quality of cold strip. According to features/ properties of entry steel strip like its average
yield stress, width of strip, and desired exit thickness, this controller realizes the compensation for the exit thickness error. The traditional methods of adjusting the roller position, can-t tolerate the variance in
the entry steel strip. The proposed method uses a mathematical model
of the system together with the expert knowledge to perform this adjustment while minimizing the effect of the stated problem. In
order to improve the speed of the controller in rejecting disturbances
introduced by entry strip thickness variations, expert knowledge is added as a feed-forward term to the HAGC system. Simulation
results for the application of the proposed controller to a real cold mill show that the exit strip quality is highly improved.