Abstract: The study was a case study analysis about Thai Asia
Pacific Brewery Company. The purpose was to analyze the
company’s marketing objective, marketing strategy at company level,
and marketing mix before liquor liberalization in 2000. Methods used
in this study were qualitative and descriptive research approach
which demonstrated the following results of the study demonstrated
as follows: (1) Marketing objective was to increase market share of
Heineken and Amtel, (2) the company’s marketing strategies were
brand building strategy and distribution strategy. Additionally, the
company also conducted marketing mix strategy as follows. Product
strategy: The company added more beer brands namely Amstel and
Tiger to provide additional choice to consumers, product and
marketing research, and product development. Price strategy: the
company had taken the following into consideration: cost,
competitor, market, economic situation and tax. Promotion strategy:
the company conducted sales promotion and advertising. Distribution
strategy: the company extended channels its channels of distribution
into food shops, pubs and various entertainment places. This strategy
benefited interested persons and people who were engaged in the beer
business.
Abstract: This paper presents a method to support dynamic
packing in cases when no collision-free path can be found. The
method, which is primarily based on path planning and shrinking of
geometries, suggests a minimal geometry design change that results
in a collision-free assembly path. A supplementing approach to
optimize geometry design change with respect to redesign cost is
described. Supporting this dynamic packing method, a new method
to shrink geometry based on vertex translation, interweaved with
retriangulation, is suggested. The shrinking method requires neither
tetrahedralization nor calculation of medial axis and it preserves the
topology of the geometry, i.e. holes are neither lost nor introduced.
The proposed methods are successfully applied on industrial
geometries.
Abstract: While compressing text files is useful, compressing
still image files is almost a necessity. A typical image takes up much
more storage than a typical text message and without compression
images would be extremely clumsy to store and distribute. The
amount of information required to store pictures on modern
computers is quite large in relation to the amount of bandwidth
commonly available to transmit them over the Internet and
applications. Image compression addresses the problem of reducing
the amount of data required to represent a digital image. Performance
of any image compression method can be evaluated by measuring the
root-mean-square-error & peak signal to noise ratio. The method of
image compression that will be analyzed in this paper is based on the
lossy JPEG image compression technique, the most popular
compression technique for color images. JPEG compression is able to
greatly reduce file size with minimal image degradation by throwing
away the least “important" information. In JPEG, both color
components are downsampled simultaneously, but in this paper we
will compare the results when the compression is done by
downsampling the single chroma part. In this paper we will
demonstrate more compression ratio is achieved when the
chrominance blue is downsampled as compared to downsampling the
chrominance red in JPEG compression. But the peak signal to noise
ratio is more when the chrominance red is downsampled as compared
to downsampling the chrominance blue in JPEG compression. In
particular we will use the hats.jpg as a demonstration of JPEG
compression using low pass filter and demonstrate that the image is
compressed with barely any visual differences with both methods.
Abstract: The continuity in the electric supply of the electric installations is becoming one of the main requirements of the electric supply network (generation, transmission, and distribution of the electric energy). The achievement of this requirement depends from one side on the structure of the electric network and on the other side on the avaibility of the reserve source provided to maintain the supply in case of failure of the principal one. The avaibility of supply does not only depends on the reliability parameters of the both sources (principal and reserve) but it also depends on the reliability of the circuit breaker which plays the role of interlocking the reserve source in case of failure of the principal one. In addition, the principal source being under operation, its control can be ideal and sure, however, for the reserve source being in stop, a preventive maintenances which proceed on time intervals (periodicity) and for well defined lengths of time are envisaged, so that this source will always available in case of the principal source failure. The choice of the periodicity of preventive maintenance of the source of reserve influences directly the reliability of the electric feeder system In this work and on the basis of the semi- markovian's processes, the influence of the time of interlocking the reserve source upon the reliability of an industrial electric network is studied and is given the optimal time of interlocking the reserve source in case of failure the principal one, also the influence of the periodicity of the preventive maintenance of the source of reserve is studied and is given the optimal periodicity.
Abstract: Batch adsorption of recalcitrant melanoidin using the abundantly available coal fly ash was carried out. It had low specific surface area (SBET) of 1.7287 m2/g and pore volume of 0.002245 cm3/g while qualitative evaluation of the predominant phases in it was done by XRD analysis. Colour removal efficiency was found to be dependent on various factors studied. Maximum colour removal was achieved around pH 6, whereas increasing sorbent mass from 10g/L to 200 g/L enhanced colour reduction from 25% to 86% at 298 K. Spontaneity of the process was suggested by negative Gibbs free energy while positive values for enthalpy change showed endothermic nature of the process. Non-linear optimization of error functions resulted in Freundlich and Redlich-Peterson isotherms describing sorption equilibrium data best. The coal fly ash had maximum sorption capacity of 53 mg/g and could thus be used as a low cost adsorbent in melanoidin removal.
Abstract: This paper proposes an effective algorithm approach to hybrid control systems combining fuzzy logic and conventional control techniques of controlling the speed of induction motor assumed to operate in high-performance drives environment. The introducing of fuzzy logic in the control systems helps to achieve good dynamical response, disturbance rejection and low sensibility to parameter variations and external influences. Some fundamentals of the fuzzy logic control are preliminary illustrated. The developed control algorithm is robust, efficient and simple. It also assures precise trajectory tracking with the prescribed dynamics. Experimental results have shown excellent tracking performance of the proposed control system, and have convincingly demonstrated the validity and the usefulness of the hybrid fuzzy controller in high-performance drives with parameter and load uncertainties. Satisfactory performance was observed for most reference tracks.
Abstract: In this paper delamination phenomenon in
Carbon-Epoxy laminated composite material is investigated
numerically. Arcan apparatus and specimen is modeled in ABAQUS
finite element software for different loading conditions and crack
geometries. The influence of variation of crack geometry on
interlaminar fracture stress intensity factor and energy release rate for
various mixed mode ratios and pure mode I and II was studied. Also,
correction factors for this specimen for different crack length ratios
were calculated. The finite element results indicate that for loading
angles close to pure mode-II loading, a high ratio of mode-II to
mode-I fracture is dominant and there is an opposite trend for loading
angles close to pure mode-I loading. It confirms that by varying the
loading angle of Arcan specimen pure mode-I, pure mode-II and a
wide range of mixed-mode loading conditions can be created and
tested. Also, numerical results confirm that the increase of the mode-
II loading contribution leads to an increase of fracture resistance in
the CF/PEI composite (i.e., a reduction in the total strain energy
release rate) and the increase of the crack length leads to a reduction
of interlaminar fracture resistance in the CF/PEI composite (i.e., an
increase in the total interlaminar strain energy release rate).
Abstract: This article considers with the influence of selected economic indicators for the development of the Zlin region. Development of the region is mainly influenced by business entities which are located in the region, as well as investors who contribute to the development of regions. For the development of the region it is necessary for skilled workers remain in the region and not to leave these skilled workers. The above-mentioned and other factors are affecting the development of each region.
Abstract: This research aims to study the lead pollution in the air of Babylon governorate that resulted generally from vehicles exhausts in addition to industrial and human activities.Vehicles number in Babylon governorate increased significantly after year 2003 that resulted with increase in lead emissions into the air.Measurement of lead emissions was done in seven stations distributed randomly in Babylon governorate. These stations where located in Industrial (Al-Sena'ay) Quarter, 60 street (near to Babylon sewer directorate), 40 Street (near to the first intersection), Al-Hashmia city, Al-Mahaweel city, , Al- Musayab city in addition to another station in Sayd Idris village belong to Abugharaq district (Agricultural station for comparison). The measured concentrations in these stations were compared with the standard limits of Environmental Protection Agency EPA (2 μg /m3). The results of this study showed that the average of lead concentrations ,in Babylon governorate during year 2010, was (3.13 μg/m3) which was greater than standard limits (2 μg/m3). The maximum concentration of lead was (6.41 μg / m3) recorded in the Industrial (Al-Sena'ay) Quarter during April month, while the minimum concentrations was (0.36 μg / m3) recorded in the agricultural station (Abugharaq) during December month.
Abstract: Process capability index Cpk is the most widely
used index in making managerial decisions since it provides bounds
on the process yield for normally distributed processes. However,
existent methods for assessing process performance which
constructed by statistical inference may unfortunately lead to fine
results, because uncertainties exist in most real-world applications.
Thus, this study adopts fuzzy inference to deal with testing of Cpk .
A brief score is obtained for assessing a supplier’s process instead of
a severe evaluation.
Abstract: Sociological models (e.g., social network analysis, small-group dynamic and gang models) have historically been used to predict the behavior of terrorist groups. However, they may not be the most appropriate method for understanding the behavior of terrorist organizations because the models were not initially intended to incorporate violent behavior of its subjects. Rather, models that incorporate life and death competition between subjects, i.e., models utilized by scientists to examine the behavior of wildlife populations, may provide a more accurate analysis. This paper suggests the use of biological models to attain a more robust method for understanding the behavior of terrorist organizations as compared to traditional methods. This study also describes how a biological population model incorporating predator-prey behavior factors can predict terrorist organizational recruitment behavior for the purpose of understanding the factors that govern the growth and decline of terrorist organizations. The Lotka-Volterra, a biological model that is based on a predator-prey relationship, is applied to a highly suggestive case study, that of the Irish Republican Army. This case study illuminates how a biological model can be utilized to understand the actions of a terrorist organization.
Abstract: The present paper was concerned primarily with the
analysis, simulation of the air flow and thermal patterns in a lecture
room. The paper is devoted to numerically investigate the influence
of location and number of ventilation and air conditioning supply and
extracts openings on air flow properties in a lecture room. The work
focuses on air flow patterns, thermal behaviour in lecture room where
large number of students. The effectiveness of an air flow system is
commonly assessed by the successful removal of sensible and latent
loads from occupants with additional of attaining air pollutant at a
prescribed level to attain the human thermal comfort conditions and
to improve the indoor air quality; this is the main target during the
present paper. The study is carried out using computational fluid
dynamics (CFD) simulation techniques as embedded in the
commercially available CFD code (FLUENT 6.2). The CFD
modelling techniques solved the continuity, momentum and energy
conservation equations in addition to standard k – ε model equations
for turbulence closure.
Throughout the investigations, numerical validation is carried out by
way of comparisons of numerical and experimental results. Good
agreement is found among both predictions.
Abstract: This paper describes the design of a programmable
FSK-modulator based on VCO and its implementation in 0.35m
CMOS process. The circuit is used to transmit digital data at
100Kbps rate in the frequency range of 400-600MHz. The design
and operation of the modulator is discussed briefly. Further the
characteristics of PLL, frequency synthesizer, VCO and the whole
design are elaborated. The variation among the proposed and tested
specifications is presented. Finally, the layout of sub-modules, pin
configurations, final chip and test results are presented.
Abstract: Experiments have been carried out at sub-critical
Reynolds number to investigate free-to-roll motions induced by
forebody and/or wings complex flow on a 30° swept back nonslender
wings-slender body-model for static and dynamic (pitch-up)
cases. For the dynamic (pitch-up) case it has been observed that roll
amplitude decreases and lag increases with increase in pitching
speed. Decrease in roll amplitude with increase in pitch rate is
attributed to low disturbing rolling moment due to weaker interaction
between forebody and wing flow components. Asymmetric forebody
vortices dominate and control the roll motion of the model in
dynamic case when non-dimensional pitch rate ≥ 1x10-2.
Effectiveness of the active control scheme utilizing rotating nose with
artificial tip perturbation is observed to be low in the angle of attack
region where the complex flow over the wings has contributions from
both forebody and wings.
Abstract: Prickly pear juice has received renewed attention with regard to the effects of processing and preservation on its sensory qualities (colour, taste, flavour, aroma, astringency, visual browning and overall acceptability). Juice was prepared by homogenizing fruit and treating the pulp with pectinase (Aspergillus niger). Juice treatments applied were sugar addition, acidification, heat-treatment, refrigeration, and freezing and thawing. Prickly pear pulp and juice had unique properties (low pH 3.88, soluble solids 3.68 oBrix and high titratable acidity 0.47). Sensory profiling and descriptive analyses revealed that non-treated juice had a bitter taste with high astringency whereas treated prickly pear was significantly sweeter. All treated juices had a good sensory acceptance with values approximating or exceeding 7. Regression analysis of the consumer sensory attributes for non-treated prickly pear juice indicated an overwhelming rejection, while treated prickly pear juice received overall acceptability. Thus, educed favourable sensory responses and may have positive implications for consumer acceptability.
Abstract: Towards the end of 19th century, the discovery of tin
and the growing importance of rubber, had led Malaya to once again
become the centre of attraction to western colonization, which later
on caused the region to be influxed by cheap labour from China and
India. One of the factors which attracted the alien communities was
the characteristics of social relation offered by the Malays. If one
analyzes the history of social relation of the Malays either among
themselves or their relation with alien communities, it is apparent that
the community places high regards to values such as tolerant,
cooperative, respectful and helpful with each other. In fact, all these
values are deeply rooted in the value of 'budi'. With the arrival of
Islam, the value of 'budi' had been well assimilated with Islamic
values thus giving birth to the value of 'budi-Islam'. Through 'budi-
Islam', the Malay conducted their dealings with British as well the
other communities during the time of peace or conflict. This value is
well nurtured due to the geographical circumstances like the fertile,
naturally rich land and bountiful marine life. Besides, a set of Malay
customs known as 'adat' custom contributed in enhancing the values
of budi.
Abstract: In this paper, we present C@sa, a multiagent system aiming at modeling, controlling and simulating the behavior of an intelligent house. The developed system aims at providing to architects, designers and psychologists a simulation and control tool for understanding which is the impact of embedded and pervasive technology on people daily life. In this vision, the house is seen as an environment made up of independent and distributed devices, controlled by agents, interacting to support user's goals and tasks.
Abstract: Nowadays there are several grid connected converter
in the grid system. These grid connected converters are generally the
converters of renewable energy sources, industrial four quadrant
drives and other converters with DC link. These converters are
connected to the grid through a three phase bridge. The standards
prescribe the maximal harmonic emission which could be easily
limited with high switching frequency. The increased switching
losses can be reduced to the half with the utilization of the wellknown
Flat-top modulation. The suggested control method is the
expansion of the Flat-top modulation with which the losses could be
also reduced to the half compared to the Flat-top modulation.
Comparing to traditional control these requirements can be
simultaneously satisfied much better with the DLF (DC Link
Floating) method.
Abstract: The primary purpose of this article is an attempt to
find the implication of globalization on education. Globalization has
an important role as a process in the economical, political, cultural
and technological dimensions in the life of the contemporary human
being and has been affected by it. Education has its effects in this
procedure and while influencing it through educating global citizens
having universal human features and characteristics, has been
influenced by this phenomenon too. Nowadays, the role of education
is not just to develop in the students the knowledge and skills
necessary for the new kinds of jobs. If education wants to help
students be prepared of the new global society, it has to make them
engaged productive and critical citizens for the global era, so that
they can reflect about their roles as key actors in a dynamic often
uneven, matrix of economic and cultural exchanges. If education
wants to reinforce and raise the national identity, the value system
and the children and teenagers, it should make them ready for living
in the global era of this century. The used method in this research is
documentary and analyzing the documents. Studies in this field show
globalization has influences on the processes of the production,
distribution and consuming of knowledge. The happening of this
event in the information era has not only provide the necessary
opportunities for the exchanges of education worldwide but also has
privileges for the developing countries which enables them to
strengthen educational bases of their society and have an important
step toward their future.
Abstract: In today's world where everything is rapidly changing
and information technology is high in development, many features of culture, society, politic and economy has changed. The advent of
information technology and electronic data transmission lead to easy communication and fields like e-learning and e-commerce, are
accessible for everyone easily. One of these technologies is virtual
training. The "quality" of such kind of education systems is critical. 131 questionnaires were prepared and distributed among university
student in Toba University. So the research has followed factors that affect the quality of learning from the perspective of staff, students, professors and this type of university. It is concluded that the important factors in virtual training are the quality of professors, the
quality of staff, and the quality of the university. These mentioned factors were the most prior factors in this education system and
necessary for improving virtual training.