Abstract: The purposes of this study were as follows to evaluate
the economic value of Phu Kradueng National Park by the travel cost
method (TCM) and the contingent valuation method (CVM) and to
estimate the demand for traveling and the willingness to pay. The
data for this study were collected by conducting two large scale
surveys on users and non-users. A total of 1,016 users and 1,034
non-users were interviewed. The data were analyzed using multiple
linear regression analysis, logistic regression model and the
consumer surplus (CS) was the integral of demand function for trips.
The survey found, were as follows:
1)Using the travel cost method which provides an estimate of direct
benefits to park users, we found that visitors- total willingness to pay
per visit was 2,284.57 bath, of which 958.29 bath was travel cost,
1,129.82 bath was expenditure for accommodation, food, and
services, and 166.66 bath was consumer surplus or the visitors -net
gain or satisfaction from the visit (the integral of demand function for
trips).
2) Thai visitors to Phu Kradueng National Park were further willing
to pay an average of 646.84 bath per head per year to ensure the
continued existence of Phu Kradueng National Park and to preserve
their option to use it in the future.
3) Thai non-visitors, on the other hand, are willing to pay an average
of 212.61 bath per head per year for the option and existence value
provided by the Park.
4) The total economic value of Phu Kradueng National Park to Thai
visitors and non-visitors taken together stands today at 9,249.55
million bath per year.
5) The users- average willingness to pay for access to Phu Kradueng
National Park rises
from 40 bath to 84.66 bath per head per trip for improved services
such as road improvement, increased cleanliness, and upgraded
information.
This paper was needed to investigate of the potential market
demand for bio prospecting in Phu Kradueng national Park and to
investigate how a larger share of the economic benefits of tourism
could be distributed income to the local residents.
Abstract: As privacy becomes a major concern for consumers
and enterprises, many research have been focused on the privacy
protecting technology in recent years. In this paper, we present a
comprehensive approach for usage access control based on the notion
purpose. In our model, purpose information associated with a given
data element specifies the intended use of the subjects and objects in
the usage access control model. A key feature of our model is that it
allows when an access is required, the access purpose is checked
against the intended purposes for the data item. We propose an
approach to represent purpose information to support access control
based on purpose information. Our proposed solution relies on usage
access control (UAC) models as well as the components which based
on the notions of the purpose information used in subjects and
objects. Finally, comparisons with related works are analyzed.
Abstract: Prior research has not effectively investigated how the
profitability of Chinese branches affect FDIs in China [1, 2], so this
study for the first time incorporates realistic earnings information
to systematically investigate effects of innovation, imitation, and
profit factors of FDI diffusions from Taiwan to China. Our nonlinear
least square (NLS) model, which incorporates earnings factors,
forms a nonlinear ordinary differential equation (ODE) in numerical
simulation programs. The model parameters are obtained through
a genetic algorithms (GA) technique and then optimized with the
collected data for the best accuracy. Particularly, Taiwanese regulatory
FDI restrictions are also considered in our modified model to meet
the realistic conditions. To validate the model-s effectiveness, this
investigation compares the prediction accuracy of modified model
with the conventional diffusion model, which does not take account
of the profitability factors.
The results clearly demonstrate the internal influence to be positive,
as early FDI adopters- consistent praises of FDI attract potential firms
to make the same move. The former erects a behavior model for the
latter to imitate their foreign investment decision. Particularly, the
results of modified diffusion models show that the earnings from
Chinese branches are positively related to the internal influence. In
general, the imitating tendency of potential consumers is substantially
hindered by the losses in the Chinese branches, and these firms would
invest less into China. The FDI inflow extension depends on earnings
of Chinese branches, and companies will adjust their FDI strategies
based on the returns. Since this research has proved that earning is
an influential factor on FDI dynamics, our revised model explicitly
performs superior in prediction ability than conventional diffusion
model.
Abstract: The enthusiasm for gluten avoidance in a growing
market is met by improvements in sensitive detection methods for
analysing gluten content. Paradoxically, manufacturers employ no
such systems in the production process but continue to market their
product as gluten free, a significant risk posed to an undetermined
coeliac population. This paper resonates with an immunological
response that causes gastrointestinal scarring and villous atrophy with
the conventional description of personal injury. This thesis divulges
into evaluating potential inadequacies of gluten labelling laws which
not only present a diagnostic challenge for general practitioners in the
UK but it also exposes a less than adequate form of available legal
protection to those who suffer adverse reactions as a result of gluten
digestion. Central to this discussion is whether a claim brought in
misrepresentation, negligence and/or under the Consumer Protection
Act 1987 could be sustained. An interesting comparison is then made
with the legal regimes of neighboring jurisdictions furthering the
theme of a legally un-catered for gluten kingdom.
Abstract: The dramatic effect of information technology on
society is undeniable. In education, it is evident in the use of terms
like active learning, blended learning, electronic learning and mobile
learning (ubiquitous learning). This study explores the perceptions of
54 learners in a higher education institution regarding the use of
mobile devices in a third year module. Using semi-structured
interviews, it was found that mobile devices had a positive impact on
learner motivation, engagement and enjoyment. It also improved the
consistency of learning material, and the convenience and flexibility
(anywhere, anytime) of learning. User-interfacelimitation, bandwidth
and cognitive overload, however, were of concern. The use of cloud
based resources like Youtube and Google Docs, through mobile
devices, positively influenced learner perceptions, making them
prosumers (both consumers and producers) of education content.
Abstract: White scar oyster (Crassostrea belcheri) is often eaten
raw and being the leading vehicle for foodborne disease, especially
Salmonella Weltevreden which exposed the prominent and most
resistant to radiation. Gamma irradiation at a low dose of 1 kGy was
enough to eliminate S. Weltevreden contaminated in oyster meat at a
level up to 5 log CFU/g while it still retain the raw characteristics and
equivalent sensory quality as the non-irradiated one. Process
development of ready-to-eat chilled oyster meat was conducted by
shucking the meat, individually packed in plastic bags, subjected to 1
kGy gamma radiation at chilled condition and then stored in 4oC
refrigerated temperature. Microbiological determination showed the
absence of S. Weltevreden (5 log CFU/g initial inoculated) along the
whole storage time of 30 days. Sensory evaluation indicated the
decreasing in sensory scores along storage time which determining
the product shelf life to be 18 days compared to 15 days of nonirradiated
one. The most advantage of developed process was to
provide the safe raw oyster to consumers and in addition sensory
quality retained and 3-day extension shelf life also exist.
Abstract: This study was conducted to investigate the incidence
of pathogenic bacteria: Salmonella, Shigella, Escherichia coli O157
and Staphylococcus aureus in cakes and tarts collected from thirtyfive
confectionery producing and selling premises located within
Tripoli city, Libya. The results revealed an incidence of S. aureus
with 94.4 and 48.0 %, E. coli O157 with 14.7 and 4.0 % and Salmonella
sp. with 5.9 and 8.0 % in cakes and tarts samples respectively;
while Shigella was not detected in all samples. In order to determine
the source of these pathogenic bacteria, cotton swabs were taken
from the hands of workers on the production line, the surfaces of
preparation tables and cream whipping instruments. The results
showed that the cotton swabs obtained from the hands of workers
contained S. aureus and Salmonella sp. with an incidence of 42.9 and
2.9 %, the cotton swabs obtained from the surfaces of preparation
tables 22.9 and 2.9 % and the cotton swabs obtained from the cream
whipping instruments 14.3 and 0.0 % respectively; while E. coli
O157 and Shigella sp. were not detected in all swabs. Additionally,
other bacteria were isolated from the hands of workers and the Surfaces
of producing equipments included: Aeromonas sp., Pseudomonas
sp., E. coli, Klebsiella sp., Enterobacter sp., Citrobacter sp.,
Proteus sp., Serratia sp. and Acinetobacter sp. These results indicate
that some of the cakes and tarts might pose threat to consumer's
health. Meanwhile, occurrences of pathogenic bacteria on the hands
of those who are working in production line and the surfaces of
equipments reflect poor hygienic practices at most confectionery
premises examined in this study. Thus, firm and continuous surveillance
of these premises is needed to insure the consumer's health and
safety.
Abstract: With the development of the Internet, E-commerce is
growing at an exponential rate, and lots of online stores are built up to
sell their goods online. A major factor influencing the successful
adoption of E-commerce is consumer-s trust. For new or unknown
Internet business, consumers- lack of trust has been cited as a major
barrier to its proliferation. As web sites provide key interface for
consumer use of E-Commerce, we investigate the design of web site to
build trust in E-Commerce from a design science approach. A
conceptual model is proposed in this paper to describe the ontology of
online transaction and human-computer interaction. Based on this
conceptual model, we provide a personalized webpage design
approach using Bayesian networks learning method. Experimental
evaluation are designed to show the effectiveness of web
personalization in improving consumer-s trust in new or unknown
online store.
Abstract: Sharing motivations of viral advertisements by
consumers and the impacts of these advertisements on the
perceptions for brand will be questioned in this study. Three
fundamental questions are answered in the study. These are
advertisement watching and sharing motivations of individuals,
criteria of liking viral advertisement and the impact of individual
attitudes for viral advertisement on brand perception respectively.
This study will be carried out via a viral advertisement which was
practiced in Turkey. The data will be collected by survey method and
the sample of the study consists of individuals who experienced the
practice of sample advertisement. Data will be collected by online
survey method and will be analyzed by using SPSS statistical
package program.
Recently traditional advertisement mind have been changing. New
advertising approaches which have significant impacts on consumers
have been argued. Viral advertising is a modernist advertisement
mind which offers significant advantages to brands apart from
traditional advertising channels such as television, radio and
magazines. Viral advertising also known as Electronic Word-of-
Mouth (eWOM) consists of free spread of convincing messages sent
by brands among interpersonal communication. When compared to
the traditional advertising, a more provocative thematic approach is
argued.
The foundation of this approach is to create advertisements that
are worth sharing with others by consumers. When that fact is taken
into consideration, in a manner of speaking it can also be stated that
viral advertising is media engineering.
The content worth sharing makes people being a volunteer
spokesman of a brand and strengthens the emotional bonds among
brand and consumer. Especially for some sectors in countries which
are having traditional advertising channel limitations, viral
advertising creates vital advantages.
Abstract: This paper suggests a rethinking of the existing
research about Genetically Modified (GM) food. Since the first batch
of GM food was commercialised in the UK market, GM food rapidly
received and lost media attention in the UK. Disagreement on GM
food policy between the US and the EU has also drawn scholarly
attention to this issue. Much research has been carried out intending to
understand people-s views about GM food and the shaping of these
views. This paper was based on the data collected in twenty-nine
semi-structured interviews, which were examined through Erving
Goffman-s idea of self-presentation in interactions to suggest that the
existing studies investigating “consumer attitudes" towards GM food
have only considered the “front stage" in the dramaturgic metaphor.
This paper suggests that the ways in which people choose to present
themselves when participating these studies should be taken into
account during the data analysis.
Abstract: The paper attempts a synthesis of problems relating to
municipal waste management in Nigeria and proposes a conceptual
knowledge management approach for tackling municipal waste
problems in cities across Nigeria. The application of knowledge
management approach and strategy is crucial for inculcating a change
of attitude towards improving the management of waste. The paper is
a review of existing literatures, information, policies and data on
municipal waste management in Nigeria. The inefficient management
of waste by individuals, households, consumers and waste
management companies can be attributed to inadequate information
on waste management benefits, lack of producers- involvement in
waste management as well as poor implementation of government
policies. The paper presents an alternative approach providing
solutions promoting efficient municipal waste management.
Abstract: Nowadays, the earth is countered with serious problem
of air pollution. This problem has been started from the industrial
revolution and has been faster in recent years, so that leads the earth
to ecological and environmental disaster. One of its results is the
global warming problem and its related increase in global
temperature. The most important factors in air pollution especially in
urban environments are Automobiles and residential buildings that are
the biggest consumers of the fossil energies, so that if the residential
buildings as a big part of the consumers of such energies reduce their
consumption rate, the air pollution will be decreased. Since
Metropolises are the main centers of air pollution in the world,
assessment and analysis of efficient strategies in decreasing air
pollution in such cities, can lead to the desirable and suitable results
and can solve the problem at least in critical level. Tabriz city is one
of the most important metropolises in North west of Iran that about
two million people are living there. for its situation in cold dry
climate, has a high rate of fossil energies consumption that make air
pollution in its urban environment. These two factors, being both
metropolis and in cold dry climate, make this article try to analyze the
strategies of climatic design in old districts of the city and use them in
new districts of the future. These strategies can be used in this city
and other similar cities and pave the way to reduce energy
consumption and related air pollution to save whole world.
Abstract: To simulate heating systems in buildings, a research oriented computer code has been developed in Sharif University of Technology in Iran where the climate, existing heating equipment in buildings, consumer behavior and their interactions are considered for simulating energy consumption in conventional systems such as heaters, radiators and fan-coils. In order to validate the computer code, the available data of five buildings was used and the computed consumed energy was compared with the estimated energy extracted from monthly bills. The initial heating system was replaced by the alternative system and the effect of this change was observed on the energy consumption. As a result, the effect of changing heating equipment on energy consumption was investigated in different climates. Changing heater to radiator renders energy conservation up to 50% in all climates and changing radiator to fan-coil decreases energy consumption in climates with cold and dry winter.
Abstract: Transmission and distribution lines are vital links between the generating unit and consumers. They are exposed to atmosphere, hence chances of occurrence of fault in transmission line is very high which has to be immediately taken care of in order to minimize damage caused by it. In this paper Discrete wavelet transform of voltage signals at the two ends of transmission lines have been analyzed. The transient energy of the detail information of level five is calculated for different fault conditions. It is observed that the variation of transient energy of healthy and faulted line can give important information which can be very useful in classifying and locating the fault.
Abstract: This research is to study the types of products and
services that employs 'ambient media and respective techniques in its
advertisement materials. Data collection has been done via analyses of a total of 62 advertisements that employed ambient media
approach in Thailand during the years 2004 to 2011. The 62 advertisement were qualifying advertisements of the Adman Awards
& Symposium under the category of Outdoor & Ambience. Analysis
results reveal that there is a total of 14 products and services that
chooses to utilize ambient media in its advertisement. Amongst all ambient media techniques, 'intrusion' uses the value of a medium in
its representation of content most often. Following intrusion is 'interaction', where consumers are invited to participate and interact
with the advertising materials. 'Illusion' ranks third in its ability to subject the viewers to distortions of reality that makes the division
between reality and fantasy less clear.
Abstract: Sensor network applications are often data centric and
involve collecting data from a set of sensor nodes to be delivered
to various consumers. Typically, nodes in a sensor network are
resource-constrained, and hence the algorithms operating in these
networks must be efficient. There may be several algorithms available
implementing the same service, and efficient considerations may
require a sensor application to choose the best suited algorithm. In
this paper, we present a systematic evaluation of a set of algorithms
implementing the data gathering service. We propose a modular
infrastructure for implementing such algorithms in TOSSIM with
separate configurable modules for various tasks such as interest
propagation, data propagation, aggregation, and path maintenance.
By appropriately configuring these modules, we propose a number
of data gathering algorithms, each of which incorporates a different
set of heuristics for optimizing performance. We have performed
comprehensive experiments to evaluate the effectiveness of these
heuristics, and we present results from our experimentation efforts.
Abstract: The system is made with main distributed components:
First Level: Industrial Computers placed in Control Room (monitors thermal and electrical processes based on the data provided by the second level); Second Level: PLCs which collects data from process and transmits information on the first level; also takes commands from this level which are further, passed to execution elements from third
level; Third Level: field elements consisting in 3 categories: data collecting elements; data transfer elements from the third level to the second; execution elements which take commands from the second
level PLCs and executes them after which transmits the confirmation of execution to them. The purpose of the automatic functioning is the optimization of the co-generative electrical energy commissioning in the national
energy system and the commissioning of thermal energy to the consumers.
The integrated system treats the functioning of all the equipments and devices as a whole: Gas Turbine Units (GTU); MT 20kV Medium Voltage Station (MVS); 0,4 kV Low Voltage Station (LVS); Main Hot Water Boilers (MHW); Auxiliary Hot Water Boilers (AHW); Gas Compressor Unit (GCU); Thermal Agent Circulation
Pumping Unit (TPU); Water Treating Station (WTS).
Abstract: E-tailing websites are often perceived to be static, impersonal and distant. However, with the movement of the World Wide Web to Web 2.0 in recent years, these online websites have been found to display personalities akin to 'humanistic' qualities and project impressions much like its retailing counterpart i.e. salespeople. This paper examines the personality of e-tailing websites and their impact on consumers- initial trust towards the sites. A total of 239 Internet users participated in this field experiment study which utilized 6 online book retailers- websites that the participants had not previously visited before. Analysis revealed that out of four website personalities (sincerity, competence, excitement and sophistication) only sincerity and competence are able to exert an influence in building consumers- trust upon their first visit to the website. The implications of the findings are further elaborated in this paper.
Abstract: Energy Efficiency Management is the heart of a
worldwide problem. The capability of a multi-agent system as a
technology to manage the micro-grid operation has already been
proved. This paper deals with the implementation of a decisional
pattern applied to a multi-agent system which provides intelligence to
a distributed local energy network considered at local consumer level.
Development of multi-agent application involves agent
specifications, analysis, design, and realization. Furthermore, it can
be implemented by following several decisional patterns. The
purpose of present article is to suggest a new approach for a
decisional pattern involving a multi-agent system to control a
distributed local energy network in a decentralized competitive
system. The proposed solution is the result of a dichotomous
approach based on environment observation. It uses an iterative
process to solve automatic learning problems and converges
monotonically very fast to system attracting operation point.
Abstract: Latvia is the fourth in the world by means of broadband internet speed. The total number of internet users in Latvia exceeds 70% of its population. The number of active mailboxes of the local internet e-mail service Inbox.lv accounts for 68% of the population and 97.6% of the total number of internet users. The Latvian portal Draugiem.lv is a phenomenon of social media, because 58.4 % of the population and 83.5% of internet users use it. A majority of Latvian company profiles are available on social networks, the most popular being Twitter.com. These and other parameters prove the fact consumers and companies are actively using the Internet.
However, after the authors in a number of studies analyzed how enterprises are employing the e-environment, namely, e-environment tools, they arrived to the conclusions that are not as flattering as the aforementioned statistics. There is an obvious contradiction between the statistical data and the actual studies. As a result, the authors have posed a question: Why are entrepreneurs resistant to e-tools? In order to answer this question, the authors have addressed the Technology Acceptance Model (TAM). The authors analyzed each phase and determined several factors affecting the use of e-environment, reaching the main conclusion that entrepreneurs do not have a sufficient level of e-literacy (digital literacy).
The authors employ well-established quantitative and qualitative methods of research: grouping, analysis, statistic method, factor analysis in SPSS 20 environment etc.
The theoretical and methodological background of the research is formed by, scientific researches and publications, that from the mass media and professional literature, statistical information from legal institutions as well as information collected by the author during the survey.