Abstract: The study was a case study analysis about Thai Asia
Pacific Brewery Company. The purpose was to analyze the
company’s marketing objective, marketing strategy at company level,
and marketing mix before liquor liberalization in 2000. Methods used
in this study were qualitative and descriptive research approach
which demonstrated the following results of the study demonstrated
as follows: (1) Marketing objective was to increase market share of
Heineken and Amtel, (2) the company’s marketing strategies were
brand building strategy and distribution strategy. Additionally, the
company also conducted marketing mix strategy as follows. Product
strategy: The company added more beer brands namely Amstel and
Tiger to provide additional choice to consumers, product and
marketing research, and product development. Price strategy: the
company had taken the following into consideration: cost,
competitor, market, economic situation and tax. Promotion strategy:
the company conducted sales promotion and advertising. Distribution
strategy: the company extended channels its channels of distribution
into food shops, pubs and various entertainment places. This strategy
benefited interested persons and people who were engaged in the beer
business.
Abstract: The review performed on the condition of energy
consumption & rate in Iran, shows that unfortunately the subject of
optimization and conservation of energy in active industries of
country lacks a practical & effective method and in most factories,
the energy consumption and rate is more than in similar industries of
industrial countries. The increasing demand of electrical energy and
the overheads which it imposes on the organization, forces
companies to search for suitable approaches to optimize energy
consumption and demand management. Application of value
engineering techniques is among these approaches. Value
engineering is considered a powerful tool for improving profitability.
These tools are used for reduction of expenses, increasing profits,
quality improvement, increasing market share, performing works in
shorter durations, more efficient utilization of sources & etc.
In this article, we shall review the subject of value engineering and
its capabilities for creating effective transformations in industrial
organizations, in order to reduce energy costs & the results have
been investigated and described during a case study in Mazandaran
wood and paper industries, the biggest consumer of energy in north
of Iran, for the purpose of presenting the effects of performed tasks
in optimization of energy consumption by utilizing value engineering
techniques in one case study.
Abstract: For the first incumbent operator it is very important
to understand how to react when the second operator comes to the
market. In this paper which is prepared for preliminary study of
GSM market in Iran, we have studied five MENA markets
according to the similarity point of view. This paper aims at
analyzing the impact of second entrants in selected markets on
certain marketing key performance indicators (KPI) such as:
Market shares (by operator), prepaid share, minutes of use (MoU),
Price and average revenue per user (ARPU) (for total market
each).
Abstract: The rising growth of the GSM cellular phone industry has tightening competition level between providers in making strategies enhancing the market shares in Indonesia. Tsel, as one of those companies, has to determine the proper strategy to sustain as well as improve the market share without reducing its operational income level. Portfolio simulation model is designed with a dynamic system approach. The result of this research is a recommendation to the company by optimizing its technological policies, services, and promotions. The tariff policies and the signal quality should not be the main focus because this company has had a large number of customers and a good infrastructural condition.
Abstract: In this paper a nonlinear model is presented to
demonstrate the relation between production and marketing
departments. By introducing some functions such as pricing cost and
market share loss functions it will be tried to show some aspects of
market modelling which has not been regarded before. The proposed
model will be a constrained signomial geometric programming
model. For model solving, after variables- modifications an iterative
technique based on the concept of geometric mean will be introduced
to solve the resulting non-standard posynomial model which can be
applied to a wide variety of models in non-standard posynomial
geometric programming form. At the end a numerical analysis will
be presented to accredit the validity of the mentioned model.
Abstract: This paper argues that a product development exercise
involves in addition to the conventional stages, several decisions
regarding other aspects. These aspects should be addressed
simultaneously in order to develop a product that responds to the
customer needs and that helps realize objectives of the stakeholders
in terms of profitability, market share and the like. We present a
framework that encompasses these different development
dimensions. The framework shows that a product development
methodology such as the Quality Function Deployment (QFD) is the
basic tool which allows definition of the target specifications of a
new product. Creativity is the first dimension that enables the
development exercise to live and end successfully. A number of
group processes need to be followed by the development team in
order to ensure enough creativity and innovation. Secondly,
packaging is considered to be an important extension of the product.
Branding strategies, quality and standardization requirements,
identification technologies, design technologies, production
technologies and costing and pricing are also integral parts to the
development exercise. These dimensions constitute the proposed
framework. The paper also presents a mathematical model used to
calculate the design targets based on the target costing principle. The
framework is used to study a case of a new product development in
the telecommunications services sector.
Abstract: This paper tries to shed light on the existence of a bank lending channel (BLC) in South Eastern European countries (SEE). Based on a VAR framework we test the responsiveness of credit supply to monetary policy shocks. By compiling a new data set and using the reserve requirement ratio, among others, as the policy instrument we measure the effectiveness of the BLC and the buffering effect of the banks in the SEE countries. The results indicate that loan supply is significantly affected by shifts in monetary policy, when demand factors are controlled. Furthermore, by analyzing the effect of the Greek banks in the region we conclude that Greek banks do buffer the negative effects of monetary policy transmission. By having a significant market share of the SEE-s banking markets we argue that Greek banks influence positively the economic growth of SEE countries.
Abstract: The liberalization and privatization processes have
forced public utility companies to face new competitive challenges,
implementing strategies to gain market share and, at the same time,
keep the old customers. To this end, many companies have carried
out mergers, acquisitions and conglomerations in order to diversify
their business. This paper focuses on companies operating in the free
energy market in Italy. In the last decade, this sector has undergone
profound changes that have radically changed the competitive
scenario and have led companies to implement diversification
strategies of the business. Our work aims to evaluate the economic
and financial performances obtained by energy companies, following
the beginning of the liberalization process, verifying the possible
relationship with the implemented diversification strategies.