Effects of the Second Entrant in GSM Telecommunication Market in MENA Region

For the first incumbent operator it is very important to understand how to react when the second operator comes to the market. In this paper which is prepared for preliminary study of GSM market in Iran, we have studied five MENA markets according to the similarity point of view. This paper aims at analyzing the impact of second entrants in selected markets on certain marketing key performance indicators (KPI) such as: Market shares (by operator), prepaid share, minutes of use (MoU), Price and average revenue per user (ARPU) (for total market each).

Authors:

• A.R. Yari
• M.R. Sadri

Keywords:

• GSM Market
• Second entrant
• MENA.

References:

[1] Baskerville Middle Eastern Mobile Opportunities 2004.
[2] Gartner Report, 2005.
[3] Central Bank of Iran Demographic & Economic Statistics 2006.
[4] Pyramid Middle East and North Africa Mobile Enchmarks Report
2004.