Abstract: The phatic function of communication is a vital
element of any conversation. This research paper looks into this
function with respect to personal blogs maintained by Indian
bloggers. This paper is a study into the phenomenon of phatic
communication maintained by bloggers through their blogs. Based on
a linguistic analysis of the posts of twenty eight Indian bloggers,
writing in English, studied over a period of three years, the study
indicates that though the blogging phenomenon is not conversational
in the same manner as face-to-face communication, it does make
ample provision for feedback that is conversational in nature.
Ordinary day to day offline conversations use conventionalized
phatic utterances; those on the social media are in a perpetual mode
of innovation and experimentation in order to sustain contact with its
readers. These innovative methods and means are the focus of this
study. Though the personal blogger aims to chronicle his/her personal
life through the blog, the socializing function is crucial to these
bloggers. In comparison to the western personal blogs which focus on
the presentation of the ‘bounded individual self’, we find Indian
personal bloggers engage in the presentation of their ‘social selves’.
These bloggers yearn to reach out to the readers on the internet and
the phatic function serves to initiate, sustain and renew social ties on
the blogosphere thereby consolidating the social network of readers
and bloggers.
Abstract: Market is an important factor for start-ups to look into
during decision-making in product development and related areas.
Emerging country markets are more uncertain in terms of information
availability and institutional supports. The literature review of market
uncertainty reveals the need for identifying factors representing the
market uncertainty. This paper identifies factors for market
uncertainty using Exploratory Factor Analysis (EFA) and confirmed
the number of factor retention using an alternative factor retention
criterion ‘Parallel Analysis’. 500 entrepreneurs, engaged in start-ups
from all over India participated in the study. This paper concludes
with the factor structure of ‘market uncertainty’ having dimensions of
uncertainty in industry orientation, uncertainty in customer
orientation and uncertainty in marketing orientation.
Abstract: Total Quality Management (TQM) refers to management methods used to enhance quality and productivity in business organizations. Total Quality Management (TQM) has become a frequently used term in discussions concerning quality. Total Quality management has brought rise in demands on the organizations policy and the customers have gained more importance in the organizations focus. TQM is considered as an important management tool, which helps the organizations to satisfy their customers. In present research critical success factors includes management commitment, customer satisfaction, continuous improvement, work culture and environment, supplier quality management, training and development, employee satisfaction and product/process design are studied. A questionnaire is developed to implement these critical success factors in implementation of total quality management in Indian industry. Questionnaires filled by consulting different industrial organizations. Data collected from questionnaires is analyzed by descriptive and importance indexes.
Abstract: A pilot field study was conducted at the Jagjeetpur
Municipal Sewage treatment plant situated in the Haridwar town in
Uttarakhand state, India. The objectives of the present study were to
study the effect of treated wastewater on the production of various
paddy varieties (Sharbati, PR-114, PB-1, Menaka, PB1121 and PB
1509) and the emission of GHG gases (CO2, CH4 and N2O) as
compared to the same varieties grown in the control plots irrigated
with fresh water. Of late, the concept of water footprint assessment
has emerged, which explains enumeration of various types of water
footprints of an agricultural entity from its production to processing
stages. Paddy, the most water demanding staple crop of Uttarakhand
state, displayed a high green water footprint value of 2474.12 m3/
Ton. Most of the wastewater irrigated varieties displayed up to 6%
increase in production, except Menaka and PB-1121, which showed a
reduction in production (6% and 3% respectively), due to pest and
insect infestation. The treated wastewater was observed to be rich in
Nitrogen (55.94 mg/ml Nitrate), Phosphorus (54.24 mg/ml) and
Potassium (9.78 mg/ml), thus rejuvenating the soil quality and not
requiring any external nutritional supplements. A Percentage increase
of GHG gases of irrigation with treated municipal wastewater as
compared to control plots was observed as 0.4% - 8.6% (CH4), 1.1%
- 9.2% (CO2), and 0.07% - 5.8% (N2O). The variety, Sharbati,
displayed maximum production (5.5 ton/ha) and emerged as the most
resistant variety against pests and insects. The emission values of
CH4, CO2 and N2O were 729.31 mg/m2/d, 322.10 mg/m2/d and
400.21 mg/m2/d in water stagnant condition.
This study highlighted a successful possibility of reuse of
wastewater for non-potable purposes offering the potential for
exploiting this resource that can replace or reduce the existing use of
fresh water sources in agriculture sector.
Abstract: This article briefly reviews the role of Indian
Pharmacopoeia Commission (IPC) for publications of Indian
Pharmacopoeia (IP) and National formulary of India (NFI) to some of
these anticipated changes, informs constituents about how they can
remain updated about progress and upcoming modifications to
official texts, and invites participation in the standards-setting
process, which are helpful to the practitioners, researchers, educators
and policy makers in the field of health care profession.
Abstract: The potential neuroprotective effect of Phyllantus
nuriri against Fe2+ and sodium nitroprusside (SNP) induced oxidative
stress in mitochondria of rats brain was evaluated. Cellular viability
was assessed by MTT reduction, reactive oxygen species (ROS)
generation was measured using the probe 2,7-dichlorofluoresce
indiacetate (DCFH-DA). Glutathione content was measured using
dithionitrobenzoic acid (DTNB). Fe2+ (10μM) and SNP (5μM)
significantly decreased mitochondrial activity, assessed by MTT
reduction assay, in a dose-dependent manner, this occurred in parallel
with increased glutathione oxidation, ROS production and lipid
peroxidation end-products (thiobarbituric acid reactive substances,
TBARS). The co-incubation with methanolic extract of Phyllantus
nuriri (10-200 μg/ml) reduced the disruption of mitochondrial
activity, gluthathione oxidation, ROS production as well as the
increase in TBARS levels caused by both Fe2+ and SNP in a dose
dependent manner. HPLC analysis of the extract revealed the
presence of gallic acid (20.540.01), caffeic acid (7.930.02), rutin
(25.310.05), quercetin (31.280.03) and kaemferol (14.360.01).
This result suggests that these phytochemicals account for the
protective actions of P. niruri against Fe2+ and SNP -induced
oxidative stress. Our results show that P. nuriri consist important
bioactive molecules in the search for an improved therapy against the
deleterious effects of Fe2+, an intrinsic producer of reactive oxygen
species (ROS), that leads to neuronal oxidative stress and
neurodegeneration.
Abstract: Icons, or pictorial and graphical objects, are
commonly used in human-computer interaction (HCI) fields as the
mediator in order to communicate information to users. Yet there has
been little studies focusing on a majority of the world’s population –
semi-literate communities – in terms of the fundamental knowhow
for designing icons for such population. In this study, two sets of
icons belonging in different icon taxonomy – abstract and concrete –
are designed for a mobile application for semi-literate agricultural
communities. In this paper, we propose a triadic relationship of an
icon, namely meaning, task and mental image, which inherits the
triadic relationship of a sign. User testing with the application and a
post-pilot questionnaire are conducted as the experimental approach
in two rural villages in India. Icons belonging to concrete taxonomy
perform better than abstract icons on the premise that the design of
the icon fulfills the underlying rules of the proposed triadic
relationship.
Abstract: Present study is carried out on six lane divided urban
arterial road in Patna and Pune city of India. Both the road having
distinct differences in terms of the vehicle composition and the road
side parking. Arterial road in Patan city has 33% of non-motorized
mode, whereas Pune arterial road dominated by 65% of Two wheeler.
Also road side parking is observed in Patna city. The field studies
using videography techniques are carried out for traffic data
collection. Data are extracted for one minute duration for vehicle
composition, speed variation and flow rate on selected arterial road of
the two cities. Speed flow relationship is developed and capacity is
determine. Equivalency factor in terms of dynamic car unit is
determine to represent the vehicle is single unit. The variation in the
capacity due to side friction, presence of non motorized traffic and
effective utilization of lane width is compared at concluding remarks.
Abstract: The objective of present research paper is to highlight
the importance of measuring advertisement effectiveness in print
media and to develop a conceptual model for advertisement
effectiveness. The developed model is based on dimensions on which
advertisement effectiveness depends and on the dimensions which are
used to measure the effectiveness. An in-depth and extensive
literature review is carried out to understand the concept of
advertisement effectiveness and its various determinants in context of
print media. Based on the insights gained, a conceptual framework
for advertisement effectiveness is presented. The model is an attempt
to uncover the relatively less explored area of advertisement
effectiveness in Indian advertising scenario. It is believed that present
work will encourage scholars and academicians to further explore the
area and will offer conceptual assistance and a fresh direction in the
domain of advertisement effectiveness.
Abstract: 600 schools going adolescents and 100 teachers from
16 schools of Dhemaji and Lakhimpur district of Assam, India were
surveyed to assess and compare their awareness regarding AIDS and
AIDS Education. An awareness test was administered containing 38
items for adolescents and 40 items for teachers in the test.
Observations revealed that the majority of school-going adolescents
are poor in their HIV/AIDS and AIDS education awareness. It shows
that the school going adolescents of Dhemaji district are better in
HIV/AIDS and AIDS education awareness than the school going
adolescents of Lakhimpur district while comparing the gender,
settlement, steam and district wise variables.
Abstract: The textile industry plays a major role in the economy
of India and on the other side of the coin it is the major source for
water pollution. As azo dyes is the largest dye class they are
extensively used in many fields such as textile industry, leather
tanning industry, paper production, food, color photography,
pharmaceuticals and medicine, cosmetic, hair colorings, wood
staining, agricultural, biological and chemical research etc. In
addition to these, they can have acute and/or chronic effects on
organisms depending on their concentration and length of exposure
when they discharged as effluent in the environment. The aim of this
study was to assess the genotoxic and histotoxic potentials of
environmentally relevant concentrations of C. I. Reactive Red 120
(RR 120) on Catla catla, important edible freshwater fingerlings. For
this, healthy Catla catla fingerlings were procured from the
Government Fish Farm and acclimatized in 100 L capacity and
continuously aerated glass aquarium in laboratory for 15 days.
According to APHA some physic-chemical parameters were
measured and maintained such as temperature, pH, dissolve oxygen,
alkalinity, total hardness. Water along with excreta had been changed
every 24 hrs. All fingerlings were fed artificial food palates once a
day @ body weight. After 15 days fingerlings were grouped in 5 (10
in each) and exposed to various concentrations of RR 120 (Control,
10, 20, 30 and 40 mg.l-1) and samples (peripheral blood and gills,
kidney) were collected and analyzed at 96 hrs. All results were
compared with the control. Micronuclei (MN), nuclear buds (NB),
fragmented-apoptotic (FA) and bi-nucleated (BN) cells in blood
smears and in tissues (gills and kidney cells) were observed.
Prominent histopathological alterations were noticed in gills such as
aneurism, hyperplasia, degenerated central axis, lifting of gill
epithelium, curved secondary gill lamellae etc. Similarly kidney
showed some detrimental changes like shrunken glomeruli with
increased periglomerular space, degenerated renal tubules etc. Both
haematological and histopathological changes clearly reveal the toxic
potential of RR 120. This work concludes that water pollution
assessment can be done by these two biomarkers which provide
baseline to the further chromosomal or molecular work.
Abstract: The arm length, hand length, hand breadth and middle
finger length of 1540 right-handed industrial workers of Haryana
state was used to assess the relationship between the upper limb
dimensions and stature. Initially, the data were analyzed using basic
univariate analysis and independent t-tests; then simple and multiple
linear regression models were used to estimate stature using SPSS
(version 17). There was a positive correlation between upper limb
measurements (hand length, hand breadth, arm length and middle
finger length) and stature (p < 0.01), which was highest for hand
length. The accuracy of stature prediction ranged from ± 54.897 mm
to ± 58.307 mm. The use of multiple regression equations gave better
results than simple regression equations. This study provides new
forensic standards for stature estimation from the upper limb
measurements of male industrial workers of Haryana (India). The
results of this research indicate that stature can be determined using
hand dimensions with accuracy, when only upper limb is available
due to any reasons likewise explosions, train/plane crashes, mutilated
bodies, etc. The regression formula derived in this study will be
useful for anatomists, archaeologists, anthropologists, design
engineers and forensic scientists for fairly prediction of stature using
regression equations.
Abstract: Advances in the use of health care technology have
resulted in increased adverse events (AEs) related to the use of
medical devices. The study focused on the existing reporting systems.
This study was conducted in a tertiary care public sector hospital.
Devices included Syringe infusion pumps, Cardiac monitors, Pulse
oximeters, Ventilators and Defibrillators. A total of 211 respondents
were recruited. Interviews were held with 30 key informants. Medical
records were scrutinized. Relevant statistical tests were used.
Resident doctors reported maximum frequency of AEs, followed
by nurses; and least by consultants. A significant association was
found between the cadre of health care personnel and awareness that
the patients and bystanders have a risk of sustaining AE. Awareness
regarding reporting of AEs was low, and it was generally done
verbally. Other critical findings are discussed in the light of the
barriers to reporting, reasons for non-compliance, recording system,
and so on.
Abstract: MSMEs are regarded as the sunrise sector of the
Indian economy in view of its large potential for growth and likely
socio economic impact specifically on employment and income
generation. In today’s competitive business environment, global
competition forces companies to continuously seek ways of
improving their products and services. The pressure on organizations
to adapt to new technologies and external threats requires
resourcefulness, creativity and innovation. Market has become more
open, competitive and customers more demanding. Without
continuous technology innovation, no organization can ever remain
competitive. Innovations reflect a critical way in which organizations
respond to either technological or market challenges. The need of the
market is to deliver high quality products through continuous
changing in features in product, improve existing products, reduce
their cost, and improve employee skills, training, technology
infrastructure and financial policies. Therefore, the key factor of
organization’s ability to change is innovation. The study presents a
detailed review of literature on the role of technology innovation in
improving manufacturing performance of industries.
Abstract: Humans are social mammals, of the primate order.
Our biology, our behaviour and our pathologies are unique to us. In
our desire to understand, reduce solitary confinement one source of
information is the many reports of social isolation of other social
mammals, especially primates. A behavioural study was conducted in
the department of pharmacology at Indira Gandhi Medical College,
Shimla in Himachalpradesh province in India using white albino
mice. Different behavioural parameters were observed by using open
field, tail suspension, tests for aggressive behaviour and social
interactions and the effect of isolation was studied. The results were
evaluated and the standard statistics were applied. The said study was
done to establish facts that isolation itself impairs social behaviour
and can lead to alcohol dependence as well as related drug
dependence.
Abstract: In this paper, the author studied the possibilities of
using Rice Husk Ash (RHA) available in India; to produce concrete.
Experiments conducted with RHA obtained from West Bengal, India;
to replace cement partially to produce concrete of grade M10, M15,
M20, M25 and M30. The concrete produced in the laboratory by
replacing cement by 5%, 10%, 15%, 20%, 25% and 30% RHA.
Compressive strength tests carried out to determine the strength of
concrete. Cost analysis and comparison done to show the cost
effectiveness of RHA Concrete. Traditional uses of Rice Husk in
India pointed out and the advantages of using RHA in making
concrete highlighted. Suggestion provided regarding prospective
application of RHA concrete in India; which in turn will definitely
reduce the cost of concrete and environmental friendly due to
utilization of waste and replacement of Cement.
Abstract: The rhizome of Java grass, Cyperus rotundus was
extracted different organic polar and non-polar solvents and
performed the in vitro antiviral and immunostimulant activities
against White Spot Syndrome Virus (WSSV) and Vibrio harveyi
respectively. Based on the initial screening the ethyl acetate extract of
C. rotundus was strong activities and further it was purified through
silica column chromatography and the fractions were screened again
for antiviral and immunostimulant activity. Among the different
fractions screened against the WSSV and V. harveyi, the fractions, FIII
to FV had strong activities. In order to study the in vivo influence
of C. rotundus, the fractions (F-III to FV) were pooled and delivered
to the F. indicus through artificial feed for 30 days. After the feeding
trail the experimental and control diet fed F. indicus were challenged
with virulent WSSV and studied the survival, molecular diagnosis,
biochemical, haematological, and immunological parameters.
Surprisingly, the pooled fractions (F-IV to FVI) incorporated diets
helped to significantly (P
Abstract: The organizations in the knowledge economy era have
recognized the importance of building knowledge assets for
sustainable growth and development. In comparison to other
industries, Information Technology (IT) enterprises, holds an edge in
developing an effective Knowledge Management (KM) programmethanks
to their in-house technological abilities. This paper tries to
study the various knowledge based incentive programmes and its
effect on Knowledge Sharing and Learning in the context of the
Indian IT sector. A conceptual model is developed linking KM
Incentives, Knowledge Sharing and Learning. A questionnaire study
is conducted to collect primary data from the knowledge workers of
the IT organizations located in India. The data was analysed using
Structural Equation Modeling using Partial Least Square method. The
results show a strong influence of knowledge management incentives
on knowledge sharing and an indirect influence on learning.
Abstract: Verification and Validation of Simulated Process
Model is the most important phase of the simulator life cycle.
Evaluation of simulated process models based on Verification and
Validation techniques checks the closeness of each component model
(in a simulated network) with the real system/process with respect to
dynamic behaviour under steady state and transient conditions. The
process of Verification and Validation helps in qualifying the process
simulator for the intended purpose whether it is for providing
comprehensive training or design verification. In general, model
verification is carried out by comparison of simulated component
characteristics with the original requirement to ensure that each step
in the model development process completely incorporates all the
design requirements. Validation testing is performed by comparing
the simulated process parameters to the actual plant process
parameters either in standalone mode or integrated mode.
A Full Scope Replica Operator Training Simulator for PFBR -
Prototype Fast Breeder Reactor has been developed at IGCAR,
Kalpakkam, INDIA named KALBR-SIM (Kalpakkam Breeder
Reactor Simulator) where in the main participants are
engineers/experts belonging to Modeling Team, Process Design and
Instrumentation & Control design team. This paper discusses about
the Verification and Validation process in general, the evaluation
procedure adopted for PFBR operator training Simulator, the
methodology followed for verifying the models, the reference
documents and standards used etc. It details out the importance of
internal validation by design experts, subsequent validation by
external agency consisting of experts from various fields, model
improvement by tuning based on expert’s comments, final
qualification of the simulator for the intended purpose and the
difficulties faced while co-coordinating various activities.
Abstract: This study examines several critical dimensions of eservice
quality overlooked in the existing literature and proposes a
model and instrument framework for measuring customer perceived
e-service quality in the banking sector. The initial design was derived
from a pool of instrument dimensions and their items from the
existing literature review by content analysis. Based on focused
group discussion, nine dimensions were extracted. An exploratory
factor analysis approach was applied to data from a survey of 323
respondents. The instrument has been designed specifically for the
banking sector. Research data was collected from bank customers
who use electronic banking in a developing economy. A nine-factor
instrument has been proposed to measure the e-service quality. The
instrument has been checked for reliability. The validity and sample
place limited the applicability of the instrument across economies and
service categories. Future research must be conducted to check the
validity. This instrument can help bankers in developing economies
like India to measure the e-service quality and make improvements.
The present study offers a systematic procedure that provides insights
on to the conceptual and empirical comprehension of customer
perceived e-service quality and its constituents.