Abstract: The organizations in the knowledge economy era have
recognized the importance of building knowledge assets for
sustainable growth and development. In comparison to other
industries, Information Technology (IT) enterprises, holds an edge in
developing an effective Knowledge Management (KM) programmethanks
to their in-house technological abilities. This paper tries to
study the various knowledge based incentive programmes and its
effect on Knowledge Sharing and Learning in the context of the
Indian IT sector. A conceptual model is developed linking KM
Incentives, Knowledge Sharing and Learning. A questionnaire study
is conducted to collect primary data from the knowledge workers of
the IT organizations located in India. The data was analysed using
Structural Equation Modeling using Partial Least Square method. The
results show a strong influence of knowledge management incentives
on knowledge sharing and an indirect influence on learning.