Abstract: In line with changes of consumers modern lifestyle has call for the advertising strategy to change. This research is to find out how game with telepresence and product experience embedded in the computer game to affect users- intention to purchase. Game content developers are urging to consider of placing product message as part of game design strategy that can influence the game player-s intention to purchase. Experiment was carried out on two hundred and fifty undergraduate students who volunteered to participate in the Internet game playing activities. A factor analysis and correlation analysis was performed on items designed to measure telepresence, attitudes toward telepresence, and game player intention to purchase the product advertise in the game that respondents experienced. The results indicated that telepresence consist of interactive experience and product experience. The study also found that product experience is positively related to the game players- intention to purchase. The significance of product experience implies the usefulness of an interactive advertising in the game playing to attract players- intention to purchase the advertised product placed in the creative game design.
Abstract: Virtual Reality Modelling Language (VRML) is description language, which belongs to a field Window on World virtual reality system. The file, which is in VRML format, can be interpreted by VRML explorer in three-dimensional scene. VRML was created with aim to represent virtual reality on Internet easier. Development of 3D graphic is connected with Silicon Graphic Corporation. VRML 2.0 is the file format for describing interactive 3D scenes and objects. It can be used in collaboration with www, can be used for 3D complex representations creating of scenes, products or VR applications VRML 2.0 enables represent static and animated objects too. Interesting application of VRML is in area of manufacturing systems presentation.
Abstract: The purpose of this study was to examine a broader range of sport constraints perceived by young Koreans in Australia who may need to adjust to changing behavioral expectations due to the socio-cultural transitions. Regardless of gender, in terms of quantitative findings, the most important participation constraints within the seven categories were resources, access, interpersonal, affective, religious, socio-cultural, and physical in that order. The most important constraining items were a lack of time, access, information, adaptive skills, and parental and family support in that order. Qualitative research found young Korean’s participation constraints among three categories (time, parental control and interpersonal constraints). It is possible that different ethnic groups would be constrained by different factors; however, this is outside the scope of this study.
Abstract: In this research, several physical and chemical properties and mineral contents of Russion olive (Elaeagnus angustifolia L.) fruit grown in Turkey were determined. In the fruit, length, width, thickness, weight were determined as 2.866cm, 1.880cm, 1.870cm, 2.90g; total soluble solids and colour were determined as 13.14% and S33O60Y99, respectively. In the seed, mean length, width, thickness, and weight were found to be 2.420cm, 0.508cm, 0.503cm, and 0.38g, respectively. In the fruit, 28 minerals (K, P, Ca, Na, Mg, S, Pb, Ba, Ga, As, In, Ti, Fe, Mn, Zn, Cu, Co, B, Cd, Se, Li, Sr, Al, Ni, Ag, V, Cr, Bi) were analyzed and 19 minerals were present at detectable levels. Russion olive fruit was richest in potassium (10296.906ppm), Mg (762.314ppm), P (609.694ppm), Ca (547.647ppm), and Na (222.749ppm).
Abstract: It is widely acknowledged that there is a shortage of software developers, not only in South Africa, but also worldwide. Despite reports on a gap between industry needs and software education, the gap has mostly been explored in quantitative studies. This paper reports on the qualitative data of a mixed method study of the perceptions of professional software developers regarding what topics they learned from their formal education and the importance of these topics to their actual work. The analysis suggests that there is a gap between industry’s needs and software development education and the following recommendations are made: 1) Real-life projects must be included in students’ education; 2) Soft skills and business skills must be included in curricula; 3) Universities must keep the curriculum up to date; 4) Software development education must be made accessible to a diverse range of students.
Abstract: Cobalt was acid nitric leached from a mixed cobaltcopper
oxide with variable acid concentration. Resulting
experimental data were used to analyze effects of increase in acid
concentration, based on a shrinking core model of the process. The
mathematical simulation demonstrated that the time rate of the
dissolution mechanism is an increasing function of acid
concentration. It was also shown that the magnitude of the acid
concentration effect is time dependent and the increase in acid
concentration is more effective at earlier stage of the dissolution than
at later stage. The remaining process parameters are comprehensively
affected by acid concentration and their interaction is synergetic.
Abstract: The nature of wireless ad hoc and sensor networks
make them very attractive to attackers. One of the most popular and
serious attacks in wireless ad hoc networks is wormhole attack and
most proposed protocols to defend against this attack used
positioning devices, synchronized clocks, or directional antennas.
This paper analyzes the nature of wormhole attack and existing
methods of defending mechanism and then proposes round trip time
(RTT) and neighbor numbers based wormhole detection mechanism.
The consideration of proposed mechanism is the RTT between two
successive nodes and those nodes- neighbor number which is needed
to compare those values of other successive nodes. The identification
of wormhole attacks is based on the two faces. The first consideration
is that the transmission time between two wormhole attack affected
nodes is considerable higher than that between two normal neighbor
nodes. The second detection mechanism is based on the fact that by
introducing new links into the network, the adversary increases the
number of neighbors of the nodes within its radius. This system does
not require any specific hardware, has good performance and little
overhead and also does not consume extra energy. The proposed
system is designed in ad hoc on-demand distance vector (AODV)
routing protocol and analysis and simulations of the proposed system
are performed in network simulator (ns-2).
Abstract: A unique combination of adsorption and
electrochemical regeneration with a proprietary adsorbent material
called Nyex 100 was introduced at the University of Manchester for
waste water treatment applications. Nyex 100 is based on graphite
intercalation compound. It is non porous and electrically conducing
adsorbent material. This material exhibited very small BET surface
area i.e. 2.75 m2g-1, in consequence, small adsorptive capacities for
the adsorption of various organic pollutants were obtained. This work
aims to develop composite adsorbent material essentially capable of
electrochemical regeneration coupled with improved adsorption
characteristics. An organic dye, acid violet 17 was used as standard
organic pollutant. The developed composite material was
successfully electrochemically regenerated using a DC current of 1 A
for 60 minutes. Regeneration efficiency was maintained at around
100% for five adsorption-regeneration cycles.
Abstract: This paper focuses on a critical component of the
situational awareness (SA), the control of autonomous vertical flight for tactical unmanned aerial vehicle (TUAV). With the SA strategy,
we proposed a two stage flight control procedure using two autonomous control subsystems to address the dynamics variation
and performance requirement difference in initial and final stages of flight trajectory for a nontrivial nonlinear eight-rotor helicopter
model. This control strategy for chosen model of mini-TUAV has been verified by simulation of hovering maneuvers using software
package Simulink and demonstrated good performance for fast
stabilization of engines in hovering, consequently, fast SA with
economy in energy of batteries can be asserted during search-andrescue
operations.
Abstract: The increasing number of senior population gradually
causes to demand the use of information and communication
technology for their satisfactory lives. This paper presents the
development of an integrated TV based system which offers an
opportunity to provide value added services to a large number of
elderly citizens, and thus helps improve their quality of life. The
design philosophy underlying this paper is to fulfill both technological
and human aspects. The balance between these two dimensions has
been currently stressed as a crucial element for the design of usable
systems in real use, particularly to the elderly who have physical and
mental decline. As the first step to achieve it, we have identified
human and social factors that affect the elder-s quality of life by a
literature review, and based on them, build four fundamental services:
information, healthcare, learning and social network services.
Secondly, the system architecture, employed technologies and the
elderly-friendly system design considerations are presented. This
reflects technological and human perspectives in terms of the system
design. Finally, we describe some scenarios that illustrate the
potentiality of the proposed system to improve elderly people-s quality
of life.
Abstract: This study focuses on teamwork in Finnish working
life. Through a wide cross-section of teams the study examines the
causes to which team members attribute the outcomes of their teams.
Qualitative data was collected from 314 respondents. They wrote 616
stories to describe memorable experiences of success and failure in
teamwork. The stories revealed 1930 explanations. The findings
indicate that both favorable and unfavorable team outcomes are
perceived as being caused by the characteristics of team members,
relationships between members, team communication, team
structure, team goals, team leadership, and external forces. The types
represent different attribution levels in the context of organizational
teamwork.
Abstract: This paper deals with a periodic-review substitutable
inventory system for a finite and an infinite number of periods. Here
an upward substitution structure, a substitution of a more costly item
by a less costly one, is assumed, with two products. At the beginning
of each period, a stochastic demand comes for the first item only,
which is quality-wise better and hence costlier. Whenever an arriving
demand finds zero inventory of this product, a fraction of unsatisfied
customers goes for its substitutable second item. An optimal ordering
policy has been derived for each period. The results are illustrated
with numerical examples. A sensitivity analysis has been done to
examine how sensitive the optimal solution and the maximum profit
are to the values of the discount factor, when there is a large number
of periods.
Abstract: In this paper multi-objective genetic algorithms are
employed for Pareto approach optimization of ideal Turboshaft
engines. In the multi-objective optimization a number of conflicting
objective functions are to be optimized simultaneously. The
important objective functions that have been considered for
optimization are specific thrust (F/m& 0), specific fuel consumption
( P S ), output shaft power 0 (& /&) shaft W m and overall efficiency( ) O
η .
These objectives are usually conflicting with each other. The design
variables consist of thermodynamic parameters (compressor pressure
ratio, turbine temperature ratio and Mach number).
At the first stage single objective optimization has been
investigated and the method of NSGA-II has been used for multiobjective
optimization. Optimization procedures are performed for
two and four objective functions and the results are compared for
ideal Turboshaft engine. In order to investigate the optimal
thermodynamic behavior of two objectives, different set, each
including two objectives of output parameters, are considered
individually. For each set Pareto front are depicted. The sets of
selected decision variables based on this Pareto front, will cause the
best possible combination of corresponding objective functions.
There is no superiority for the points on the Pareto front figure,
but they are superior to any other point. In the case of four objective
optimization the results are given in tables.
Abstract: Abai Kunanbayev is famous for being enlightener,
composer, interpreter, social agent, philosopher, reformer, who
wanted to enrich Kazakh literature by emergence with Russian and
European culture, and also as a founder of Kazakh written literary
language. Abai Kunanbayev was born in 1845 in East Kazakhstan
area and passed away in 1904 in his hometown. His oeuvre absorbed
and reflected all changes in the life of Kazakh society of the second
half of XIX century. Because ХІХ century, especially its second half,
was an important transition period for Kazakhstan, which radically
changed traditional way of Kazakh society and predetermined further
development in consequence of activation of Russian colonial policy
and approval of commodity-money relations in Steppe Land.Abai
Kunanbayev, besides Arabic and Persian common words and
loanwords from Quran in his words of edification, had used a lot of
words of Arabic, Persian, Latin, Russian, Nogai, Shaghatai, Polish,
Greek, Turkish, which are used in the Kazakh language.
Abstract: The six sigma method is a project-driven management approach to improve the organization-s products, services, and processes by continually reducing defects in the organization. Understanding the key features, obstacles, and shortcomings of the six sigma method allows organizations to better support their strategic directions, and increasing needs for coaching, mentoring, and training. It also provides opportunities to better implement six sigma projects. The purpose of this paper is the survey of six sigma process and its impact on the organizational productivity. So I have studied key concepts , problem solving process of six sigmaas well as the survey of important fields such as: DMAIC, six sigma and productivity applied programme, and other advantages of six sigma. In the end of this paper, present research conclusions. (direct and positive relation between six sigma and productivity)
Abstract: Arbitrarily shaped video objects are an important
concept in modern video coding methods. The techniques presently
used are not based on image elements but rather video objects having
an arbitrary shape. In this paper, spatial shape error concealment
techniques to be used for object-based image in error-prone
environments are proposed. We consider a geometric shape
representation consisting of the object boundary, which can be
extracted from the α-plane. Three different approaches are used to
replace a missing boundary segment: Bézier interpolation, Bézier
approximation and NURBS approximation. Experimental results on
object shape with different concealment difficulty demonstrate the
performance of the proposed methods. Comparisons with proposed
methods are also presented.
Abstract: Today, Higher Education in a global scope is subordinated to the greater institutional controls through the policies of the Quality of Education. These include processes of over evaluation of all the academic activities: students- and professors- performance, educational logistics, managerial standards for the administration of institutions of higher education, as well as the establishment of the imaginaries of excellence and prestige as the foundations on which universities of the XXI century will focus their present and future goals and interests. But at the same time higher education systems worldwide are facing the most profound crisis of sense and meaning and attending enormous mutations in their identity. Based in a qualitative research approach, this paper shows the social configurations that the scholars at the Universities in Mexico build around the discourse of the Quality of Education, and how these policies put in risk the social recognition of these individuals.
Abstract: Despite many success stories of manufacturing safety, many organizations are still reluctant, perceiving it as cost increasing and time consuming. The clear contributor may be due to the use of lagging indicators rather than leading indicator measures. The study therefore proposes a combinatorial model for determining the best safety strategy. A combination theory and cost benefit analysis was employed to develop a monetary saving / loss function in terms value of preventions and cost of prevention strategy. Documentations, interviews and structured questionnaire were employed to collect information on Before-And-After safety programme records from a Tobacco company between periods of 1993-2001(for pre-safety) and 2002-2008 (safety period) for the model application. Three combinatorial alternatives A, B, C were obtained resulting into 4, 6 and 4 strategies respectively with PPE and Training being predominant. A total of 728 accidents were recorded for a 9 year period of pre-safety programme and 163 accidents were recorded for 7 years period of safety programme. Six preventions activities (alternative B) yielded the best results. However, all the years of operation experienced except year 2004. The study provides a leading resources for planning successful safety programme
Abstract: Although the usefulness of fuzzy databases has been
pointed out in several works, they are not fully developed in numerous
domains. A task that is mostly disregarded and which is the topic
of this paper is the determination of suitable inequalities for fuzzy
sets in fuzzy query languages. This paper examines which kinds
of fuzzy inequalities exist at all. Afterwards, different procedures
are presented that appear theoretically appropriate. By being applied
to various examples, their strengths and weaknesses are revealed.
Furthermore, an algorithm for an efficient computation of the selected
fuzzy inequality is shown.
Abstract: In this paper an analytical crack propagation scenario
is proposed which assumes that a crack propagates in the tooth root in
both the crack depth direction and the tooth width direction, and
which is more reasonable and realistic for non-uniform load
distribution cases than the other presented scenarios. An analytical
approach is used for quantifying the loss of time-varying gear mesh
stiffness with the presence of crack propagation in the gear tooth root.
The proposed crack propagation scenario can be applied for crack
propagation modelling and monitoring simulation, but further
research is required for comparison and evaluation of all the
presented crack propagation scenarios from the condition monitoring
point of view.