Abstract: In data mining, the association rules are used to find
for the associations between the different items of the transactions
database. As the data collected and stored, rules of value can be found
through association rules, which can be applied to help managers
execute marketing strategies and establish sound market frameworks.
This paper aims to use Fuzzy Frequent Pattern growth (FFP-growth)
to derive from fuzzy association rules. At first, we apply fuzzy
partition methods and decide a membership function of quantitative
value for each transaction item. Next, we implement FFP-growth
to deal with the process of data mining. In addition, in order to
understand the impact of Apriori algorithm and FFP-growth algorithm
on the execution time and the number of generated association
rules, the experiment will be performed by using different sizes of
databases and thresholds. Lastly, the experiment results show FFPgrowth
algorithm is more efficient than other existing methods.
Abstract: This paper applies fuzzy set theory to evaluate the
service quality of online auction. Service quality is a composition of
various criteria. Among them many intangible attributes are difficult
to measure. This characteristic introduces the obstacles for respondent
in replying to the survey. So as to overcome this problem, we
invite fuzzy set theory into the measurement of performance. By
using AHP in obtaining criteria and TOPSIS in ranking, we found
the most concerned dimension of service quality is Transaction
Safety Mechanism and the least is Charge Item. Regarding to the
most concerned attributes are information security, accuracy and
information.