Abstract: Online user-generated contents (UGC) significantly change the way customers behave (e.g., shop, travel), and a pressing need to handle the overwhelmingly plethora amount of various UGC is one of the paramount issues for management. However, a current approach (e.g., sentiment analysis) is often ineffective for leveraging textual information to detect the problems or issues that a certain management suffers from. In this paper, we employ text mining of Latent Dirichlet Allocation (LDA) on a popular online review site dedicated to complaint from users. We find that the employed LDA efficiently detects customer complaints, and a further inspection with the visualization technique is effective to categorize the problems or issues. As such, management can identify the issues at stake and prioritize them accordingly in a timely manner given the limited amount of resources. The findings provide managerial insights into how analytics on social media can help maintain and improve their reputation management. Our interdisciplinary approach also highlights several insights by applying machine learning techniques in marketing research domain. On a broader technical note, this paper illustrates the details of how to implement LDA in R program from a beginning (data collection in R) to an end (LDA analysis in R) since the instruction is still largely undocumented. In this regard, it will help lower the boundary for interdisciplinary researcher to conduct related research.
Abstract: Until recently, researchers have developed various
tools and methodologies for effective clinical decision-making.
Among those decisions, chest pain diseases have been one of
important diagnostic issues especially in an emergency department. To
improve the ability of physicians in diagnosis, many researchers have
developed diagnosis intelligence by using machine learning and data
mining. However, most of the conventional methodologies have been
generally based on a single classifier for disease classification and
prediction, which shows moderate performance. This study utilizes an
ensemble strategy to combine multiple different classifiers to help
physicians diagnose chest pain diseases more accurately than ever.
Specifically the ensemble strategy is applied by using the integration
of decision trees, neural networks, and support vector machines. The
ensemble models are applied to real-world emergency data. This study
shows that the performance of the ensemble models is superior to each
of single classifiers.
Abstract: In terms of total online audience, newspapers are the most successful form of online content to date. The online audience for newspapers continues to demand higher-quality services, including personalized news services. News providers should be able to offer suitable users appropriate content. In this paper, a news article recommender system is suggested based on a user-s preference when he or she visits an Internet news site and reads the published articles. This system helps raise the user-s satisfaction, increase customer loyalty toward the content provider.
Abstract: Data mining techniques have been used in medical
research for many years and have been known to be effective. In order
to solve such problems as long-waiting time, congestion, and delayed
patient care, faced by emergency departments, this study concentrates
on building a hybrid methodology, combining data mining techniques
such as association rules and classification trees. The methodology is
applied to real-world emergency data collected from a hospital and is
evaluated by comparing with other techniques. The methodology is
expected to help physicians to make a faster and more accurate
classification of chest pain diseases.
Abstract: This article outlines a hybrid method, incorporating
multiple techniques into an evaluation process, in order to select
competitive suppliers in a supply chain. It enables a purchaser to do
single sourcing and multiple sourcing by calculating a combined
supplier score, which accounts for both qualitative and quantitative
factors that have impact on supply chain performance.