Abstract: This study proposes and tests a rescapturing elements of perceived gain and loss that, by perceived value of medical tourism products, influencintention of potential customers. Data from 301 usable qwere tested against the research model using the structmodeling approach. The results indicated that perceivedkey predictor of customer intentions. As for benefimedical quality, service quality and enjoyment wcomponents that significantly influenced the perceptiRegarding sacrifice, the effects of perceived risk on pewere significant. The findings can provide insights intohow destination countries can make medical tourism a wfor themselves and international patients.KeywordsMedical tourism, perceived valueintention.
Abstract: Tourists- eyes will often be attracted by the unique
phenomenon of the roadsides: betel nut beauties (pronounced as
binlang xishi in Mandarin), if they drive on the roads of Taiwan.
Sitting in the neon-lit glass stalls with attractive dress on the roadsides,
betel nut beauties usually sell betel nuts to the passing truckers or car
drivers with much of their efforts. Moreover, in order to attract
peoples- eyesight and increase the sales volume, the young girls are in
skimpy clothing to promote betel nuts or beverages to their customers.
Therefore, when the Chinese tourists come to Taiwan, to see the
unique betel nut beauty phenomenon has become one of their greatly
interested things or even a “must see". This paper describes betel but
beauties in Taiwan, explained why the Chinese tourists like to see
them in Taiwan and proposed propositions for examination.