Abstract: At present, increased concerns about global
environmental problems have magnified the importance of
sustainability management. To move towards sustainability,
companies need to look at everything from a holistic perspective in
order to understand the interconnections between economic growth
and environmental and social sustainability. This paper aims to gain
an understanding of key determinants that drive sustainability
management and barriers that hinder its development. It employs
semi-structured interviews with key informants, site observation and
documentation. The informants are production, marketing and
environmental managers of the leading wine producer, which aims to
become an Asia-s leader in wine & wine based products. It is found
that corporate image and top management leadership are the primary
factors influencing the adoption of sustainability management. Lack
of environmental knowledge and inefficient communication are
identified as barriers.