Abstract: The struggle between modern and postmodern
understanding is also displayed in terms of the superiorities of
quantitative and qualitative methods to each other which are
evaluated within the scope of these understandings. By way of
assuming that the quantitative researches (modern) are able to
account for structure while the qualitative researches (postmodern)
explain the process, these methods are turned into a means for
worldviews specific to a period. In fact, process is not a functioning
independent of structure. In addition to this issue, the ability of
quantitative methods to provide scientific knowledge is also
controversial so long as they exclude the dialectical method. For this
reason, the critiques charged against modernism in terms of
quantitative methods are, in a sense, legitimate. Nevertheless, the
main issue is in which parameters postmodernist critique tries to
legitimize its critiques and whether these parameters represent a point
of view enabling democratic solutions.
In this respect, the scientific knowledge covered in Turkish media
as a means through which ordinary people have access to scientific
knowledge will be evaluated by means of content analysis within a
new objectivity conception.