Abstract: In recent years, strategic alliances have taken
increasing importance as a means to control competitive forces and to
enter into new markets. Joint ventures are one of the most frequently
used contractual forms in strategic alliances. There are various
motivations for cooperation between two or more firms e.g.,
accessing to technical know-how, accessing to financial resources
and managing risks. The firms must know about these motivations to
encourage for establishing joint venture. So, it is important for
managers to understand about these motives. On the other hand, the
cooperation section is one of the most effective parts in each country.
In this way, our study identifies goals of joint venture between
cooperative manufacturing firms, and prioritizes those using
TOPSIS1. The results show that the most important of joint venture
goals are: accessing to managerial know-how, sharing total capital
investment.