Abstract: The development of entrepreneurial competences of
farmers has been pointed out as a necessary condition for the
modernization of land in facing the phenomenon of globalization.
However, the educational processes involved in such a development
have been studied little, especially in emerging economies. This
research aims to enlighten some of the critical issues behind the early
stages of the transformation of farmers into entrepreneurs, through in
depth interviews with farmers, entrepreneurial promoters and public
officials participating in a public pilot project in Mexico. Although
major impacts were expected only in the long run, important positive
changes in the mind set of farmers and other participants were found
in early stages of the intervention. Apparently, the farmers started a
process of becoming more conscious about the importance of
preserving the aquiferous resources, as well as more market and
entrepreneurial oriented.