Abstract: Location selection is one of the most important
decision making process which requires to consider several criteria
based on the mission and the strategy. This study-s object is to
provide a decision support model in order to help the bank selecting
the most appropriate location for a bank-s branch considering a case
study in Turkey. The object of the bank is to select the most
appropriate city for opening a branch among six alternatives in the
South-Eastern of Turkey. The model in this study was consisted of
five main criteria which are Demographic, Socio-Economic, Sectoral
Employment, Banking and Trade Potential and twenty one subcriteria
which represent the bank-s mission and strategy. Because of
the multi-criteria structure of the problem and the fuzziness in the
comparisons of the criteria, fuzzy AHP is used and for the ranking of
the alternatives, TOPSIS method is used.